Operative: See Their Revenue, Competitors, Traffic, and Reviews (July 2025)

Review (July 2025)

60M

Estimated Revenue

62.86k

Website Visitors

4/5

Trustpilot Score

What do we know about Operative?

Estimated Revenue (2020)

$60M

Total Funding

$20M

Total Employees

730 Founded

2000

Industry

Computer Software

Last Funding Date

Series C Apr 2006

Location

New York, United States

About

Operative:

Social Links

What is Operative's Revenue?

Operative's estimated revenue for 2024 is $60M.

What does Operative do?

With $8.5B in digital ad revenue and $40B in global TV ad revenue flowing through the systems, Operative plays a crucial role in helping the world's top media companies and publishers manage and advance their advertising businesses and increase revenue by helping them transition from ratings-based to outcome-based selling with modern order management system. The platforms are built on modern cloud native SaaS based technologies for Convergence. The multiple channel advertisement requirements are managed from a single place. Our 300+ clients span 25+ countries and include FOX, NBCU, Sinclair, Discovery, Disney, TVNZ, HBO, BellMedia and SKY.

What are the monthly traffic metrics for Operative?

6/mo Traffic Growth

-8.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

63k

Time on Site

15.5Mins

Bounce Rate

21%

How fast is Operative growing?

Operative has grown by -14.6% in the last 6 months according to SimilarWeb.

How do people interact with Operative?

Last month, Operative received 63k visitors who spent an average of 15.5 minutes on the website and visited 9.0 different pages per session. Overall, 21% of people bounce on the first visit.

How do people find Operative?

53.7k people (85%) visit Operative directly. 4.7k (8%) people search for them in Google. Whereas, 544.9 (1%) discover Operative through Facebook, Reddit, and YouTube. 490.7 (1%) visitors come from Operative's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Operative?

Operative's top market is the United States and they receive 22k (35.0%) people.
Then the 2nd is India with 20.9k (33.3%).
The 3rd is is Israel with 9.1k (14.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Operative's ads on Google?

Google Ads

Ad Trafficking Services - Operative.com‎

https://www.operative.com/services/

Trafficking is Difficult and Costly Let our Experts Do it the Right Way Request a Demo · Get a Quote · Visit for More Info

Keyword: online ad trafficking

Operative Media - operative.com‎

http://www.operative.com/

Manage sales, ad ops & finance from one easy-to-use dashboard Get a Quote · Request a Demo · Visit for More Info

Operative Media - operative.com‎

http://www.operative.com/

Manage sales, ad ops & finance from one easy-to-use dashboard Get a Quote · Request a Demo · Visit for More Info

Ad Ops for Agencies - operative.com‎

http://www.operative.com/agency-ad-ops/?gclid=EAIaIQobChMIlqOpwvbL2AIVUDPTCh0LMAywEAAYAiAAEgIY8vD_BwE

Partner with us to start generating revenue through ad operations. Request a Demo · Get a Quote · Visit for More Info

Ad Ops for Agencies‎

http://www.operative.com/agency-ad-ops/

Partner with us to start generating revenue through ad operations. Visit for More Info · Request a Demo · Get a Quote

Omnisend

Ecommerce email marketing, automated emails and sms - switch to omnisend and increase your sales without increasing your workload.... More

Review (July 2025)

Estimated Revenue (2020)

$60M

Total Funding

$20M

Total Employees

730

Founded

2000

Industry

Computer Software

Last Funding Date

Series C Apr 2006

Location

New York, United States

About

Operative:

Social Links

What is Operative's Revenue?

Operative's estimated revenue for 2024 is $60M.

What does Operative do?

6/mo Traffic Growth

-8.50%

All Time Traffic Growth

Monthly Hits

63k

Time on Site

15.5Mins

Pages per Visit

9.0

Bounce Rate

21%

How fast is Operative growing?

Operative has grown by -14.6% in the last 6 months according to SimilarWeb.

How do people interact with Operative?

Last month, Operative received 63k visitors who spent an average of 15.5 minutes on the website and visited 9.0 different pages per session. Overall, 21% of people bounce on the first visit.

How do people find Operative?

53.7k people (85%) visit Operative directly. 4.7k (8%) people search for them in Google. Whereas, 544.9 (1%) discover Operative through Facebook, Reddit, and YouTube. 490.7 (1%) visitors come from Operative's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Operative?

Operative's top market is the United States and they receive 22k (35.0%) people.Then the 2nd is India with 20.9k (33.3%).The 3rd is is Israel with 9.1k (14.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

Operative's top market is the United States and they receive 22k (35.0%) people.
Then the 2nd is India with 20.9k (33.3%).
The 3rd is is Israel with 9.1k (14.4%).