Review (April 2024)

Sale on premium optics like riflescopes, red dot sights, binoculars, night vision. deals on shooting accessories, gun parts, ammo, safety products, and much more. free s&h over $49

129.06M

Estimated Revenue

8.96M

Website Visitors

1.2/5

Trustpilot Score

What do we know about OpticsPlanet, Inc.?

Estimated Revenue (2020)

$129.06M

Total Employees

200

Founded

2000

Industry

Retail

Location

Northbrook, United States

About

OpticsPlanet, Inc.: SALE on premium optics like riflescopes, red dot sights, binoculars, night vision. DEALS on shooting accessories, gun parts, ammo, safety products, and much more. FREE S&H over $49

Social Links

Alexa Ranking: 6164

What is OpticsPlanet, Inc.'s Revenue?

OpticsPlanet, Inc.'s estimated revenue for 2023 is $129.06M.

What does OpticsPlanet, Inc. do?

Founded in 2000, OpticsPlanet, Inc. is the leading online destination for technical and high-performance gear. We cater to enthusiasts and professionals, to those who are passionate about their jobs, serious about their recreation, and devoted to their service to others. To them we offer the broadest selection of quality products - over 700,000 from 2,500 top brands in 300 niche specialty categories - great prices, unrivaled customer service, and an incredibly knowledgeable team. They call it "value proposition"​ in business schools; we just call it "common sense."​ Our team is over 300 people strong located only miles from Chicago, IL. Our state of the art campus houses our customer service agents and product specialists, our web designers and software engineers, our pickers, packers, and shippers, our buyers, merchandisers, marketers, our social media, operations and finance folks, and our support staff, our top brass, rank-n-file, interns and even our well outfitted display mannequins. While we just recently celebrated our tenth anniversary, Inc. Magazine has already recognized us as one of the fastest growing companies in the United States. Internet Retailer Magazine named us 182nd largest online retailer and #6 in the Sporting Goods category. The Better Business Bureau rates us as A+. For more information visit https://www.opticsplanet.com, and follow OpticsPlanet.com on Twitter, Instagram, and Facebook.

What are the monthly traffic metrics for Opticsplanet?

6/mo Traffic Growth

4.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

9M

Time on Site

3.5Mins

Bounce Rate

54%

How fast is Opticsplanet growing?

Opticsplanet has grown by -21.6% in the last 6 months according to SimilarWeb.

How do people interact with Opticsplanet?

Last month, Opticsplanet received 9M visitors who spent an average of 3.5 minutes on the website and visited 4.0 different pages per session. Overall, 54% of people bounce on the first visit.

How do people find Opticsplanet?

2.5M people (28%) visit Opticsplanet directly. 5.5M (62%) people search for them in Google. Whereas, 97.6k (1%) discover Opticsplanet through Facebook, Reddit, and YouTube. 78.7k (1%) visitors come from Opticsplanet's email newsletters. Finally, 695.3k (7.8%) people come from affiliates and or paid referrals.

Who uses Opticsplanet?

Opticsplanet's top market is the United States and they receive 8.4M (93.4%) people.
Then the 2nd is Canada with 84.3k (0.9%).
The 3rd is is United Kingdom with 24.2k (0.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Opticsplanet's ads on Google?

Google Ads

Nightforce scope - OpticsPlanet.com‎

https://www.opticsplanet.com/nightforce-brand.html

Full Line Of Products by Authorized Dealer and Free Shipping. Buy Now. Types: Riflescopes, Spotting Scopes, Apparel, Accessories, Mounts, Rings, Bases, Sunshades, Lens Caps, Optical Cleaning Kits

Nightforce optics - Shop Now & Enjoy up to 25% Off

https://shop.opticsplanet.com/

Authorized Dealer Offers the Best Deals on High Quality Products + Free Shipping. Enhance Your Experience with Wide Selection of World-Class Gear. Don't Miss Out! Free Shipping.

Keyword: nightforce scopes

Vortex Optics on Sale | Order Today and Save up to 30%‎

https://shop.opticsplanet.com/

Wide Selection of Top Rated Products from Authorized Dealer. Get Yours Now! Free Returns. Free Shipping. Exclusive Daily Deals. Types: Riflescopes, Binoculars, Red Dot Sights, Spotting Scopes, Rangefinders, Monoculars, Accessories, Mounts, Rings, Tripods.

Vortex spotting scopes | Order Today and Save up to 25%

https://shop.opticsplanet.com/

Premium Tactical Tools from Authorized Dealer + Free Shipping On Orders Over $49

Results for crossbow scopes - OpticsPlanet‎

https://www.opticsplanet.com/s/crossbow-scopes

Free Shipping on Most Products. Up To 60% Off MSRP. Hurry & Buy Now

What do Opticsplanet's customers say about them?

Review Score

1.2/5

Total Reviews

495

Info

Opticsplanet
5 Star
10.0%
4 Star
0.0%
3 Star
0.0%
2 Star
5.0%
1 Star
85.0%
Read reviews that mention
Shobeir Khoshkhoo

Very dishonest,actually I'm thinking…

Reviewed on 2021-05-18T23:51:20

Very dishonest,actually I'm thinking about some lawsuit action,YOU CAN NOT sell something that is notexists!,,,recently i bought a handguard,it said it's in stock! After my card got charged,i called them to make sure the item will ship in two days,I have a conversation in recording,long story short,,,,the item is not in stock and estimated shipping time is 07/07/21 which supposed to be at 05/15/2021. I read the reviews,every single person who purchased items they had the same problems!,,,, So hopefully my lawyer can do something about this !
read more
Terry James

Paid 269 for a mck for a smith and…

Reviewed on 2021-05-18T15:54:22

Paid 269 for a mck for a smith and Wesson m&p 2.0 9mm, shipping was fine. Got here and it doesn’t fit my smith and Wesson m&p 2.0 9mm.It’s the one I ordered but it didn’t specify it won’t fit the m&p 2.0 compact 9mm with a 4 inch barrel. It also didn’t specify anywhere that they had a no return policy on that item. Called and was on hold for an hour just to be told I was robbed. Screw this place they’ll never get another dime from me. Not that they care. Save your money or go someplace that cares you’ve been ripped off.
read more
Achilles Buchanan

Will not ship and they won't refund

Reviewed on 2021-05-18T03:40:35

Will not ship and they won't refund. Had to dispute transaction with bank.
PAST

Very poor company no customer service…

Reviewed on 2021-05-15T17:00:12

Very poor company no customer service and pushy
vance rothmeyer

Don’t get scammed like me

Reviewed on 2021-05-14T00:05:52

Lied about availabilty. Lied about ship date. Lied about not sending you unwanted emails. Lied about“unsubscribing” from the multiple daily emails. Lied.
read more
Mike Wissmann

Orderd 12/29/2020 estimated shipping…

Reviewed on 2021-05-12T05:53:35

Orderd 12/29/2020 estimated shipping date 8/8/2021 this date has changed 6 times every thing orderdwas supposed to be instock accordting to website. Would have never orderd had i known it's going to take 8 months to a year for 1 box of 380 bullets .i should have just saved $ you've been warned Don't take my word for it just read all the other bad reviews there's lots of them. Thanks guy's
read more
Lance

Horrible Service!!!

Reviewed on 2021-05-11T20:51:29

Horrible Service!!! Ordered an item, waited a month and a half for it to arrive only to find out that I was shipped the incorrect item.I’ve spoken to customer service 5 different times since Friday and I keep being placed on hold for hours at a time (currently on hold now for 55 mins and counting) and nobody can give me any resolution. I’ve been told I would have the correct item mailed out with 1 day free shipping and that I would receive a $36 credit and it’s yet to happen. Now I’m being told I have to mail back the package I was sent before Optics Planet will mail my correct package. So it’s being held as ransom due to their failure to complete the correct order! This is total BS. Do not order from Optics Planet! Horrible Service & Horrible Customer Service! Was told a supervisor was ready to talk to me, been waiting another 20mins......
read more
לידור דדון

Bad company don't buy

Reviewed on 2021-05-11T16:29:17

I'so all the bad reviews and still try to buy from them, and the are do to me what the do to all.The change status to 1-4 month after the status was spinning. and i try to speek with them and get bad results. Please by smart and don't buy from them. the are selling stuff there don't have in the store/stok. And then the tell you 1001 stores ??just don't buy from them??.
read more

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