Review (July 2025)

Browse pacifica to find the best clean skincare & beauty products. shop a selection of 100% vegan & cruelty-free makeup, perfume, haircare & more!

20M

Estimated Revenue

350.11k

Website Visitors

3.4/5

Trustpilot Score

What do we know about Pacifica Beauty?

Estimated Revenue (2020)

$20M

Total Employees

93

Founded

1997

Industry

Consumer Goods

Location

Portland, United States

About

Pacifica Beauty: Browse Pacifica to find the best clean skincare & beauty products. Shop a selection of 100% vegan & cruelty-free makeup, perfume, haircare & more!

Social Links

Alexa Ranking: 194387

What is Pacifica Beauty's Revenue?

Pacifica Beauty's estimated revenue for 2024 is $20M.

What does Pacifica Beauty do?

Pacifica is the most innovative natural beauty company. We started the revolution in natural beauty 17 years ago and have remained the leader in the category. We are committed to using natural ingredients that are skin beneficial, non-toxic, and safe. All of our products are 100% vegan and cruelty-free and PETA certified. Our product range includes color cosmetics, skin care, body and perfume. We treat women, animals and the planet with respect in everything we do.

What are the monthly traffic metrics for Pacificabeauty?

6/mo Traffic Growth

19.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

350k

Time on Site

4.0Mins

Bounce Rate

60%

How fast is Pacificabeauty growing?

Pacificabeauty has grown by -13.6% in the last 6 months according to SimilarWeb.

How do people interact with Pacificabeauty?

Last month, Pacificabeauty received 350k visitors who spent an average of 4.0 minutes on the website and visited 3.0 different pages per session. Overall, 60% of people bounce on the first visit.

How do people find Pacificabeauty?

108.7k people (31%) visit Pacificabeauty directly. 160.1k (46%) people search for them in Google. Whereas, 49.2k (14%) discover Pacificabeauty through Facebook, Reddit, and YouTube. 3k (1%) visitors come from Pacificabeauty's email newsletters. Finally, 19.9k (5.7%) people come from affiliates and or paid referrals.

Who uses Pacificabeauty?

Pacificabeauty's top market is the United States and they receive 283.6k (81.0%) people.
Then the 2nd is Canada with 16.3k (4.7%).
The 3rd is is India with 6.9k (2.0%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Pacificabeauty's ads on Google?

Google Ads

Pacifica® Beauty Official Site | Makeup, Skincare & Fragrance‎

https://www.pacificabeauty.com/

Love Your Skin. Shop Pacifica's 100% Vegan & Cruelty-Free Products Today. Free Shipping on $50+ · 100% Vegan Products Types: Body Butter, Hand Cream, Deodorant Wipes, Bar Soaps, Sets

PacificaBeauty.com | Pacifica Perfume | Irreverent & Beautiful‎

https://www.pacificabeauty.com/collections/perfume

Cruelty-free Perfumes blended with natural, essential oils. 100% Vegan. Free Shipping Over $50. Free Samples Over $25. Highlights: Free Shipping Over $50 Available, Customer Service Team Available.

Pacifica® Natural Skincare | 100% Vegan & Cruelty-Free‎

https://www.pacificabeauty.com/collections/skincare

Pacifica's Natural Skincare Products are Vegan and Cruelty-Free. Find Natural Cleansers, Moisturizers, Serums and Anti-aging Products Your Skin Will Love. Shop Skincare Now! Free Samples Over $25. Free Shipping Over $50.

Pacifica Beauty Fragrance - Spray, Roll-On & Solid Perfume‎

https://www.pacificabeauty.com/collections/soy-candles

Shop Pacifica Fragrances. Inspired Scents Made Naturally with Essential Oils. Free Shipping on $50+ · 100% Vegan Products · Cruelty-Free Products Types: Spray Perfume, Solid Perfume, Roll-On Perfume, Fruit Fragrances, Floral Fragrances, Herbal Fragrances,

Pacifica® Beauty - Love Your Skin

http://www.pacificabeauty.com

Discover Pacifica's 100% Vegan & Cruelty-Free Products. Natural Makeup, Skincare, Perfume, Bath & Body, Hair, Suncare and Nail Products. Made With Ingredients Your Skin Loves! Free Shipping Over $50. Free Gift Over $35. Categories: Skin Care, Hair, Nail, Perfume.

What do Pacificabeauty's customers say about them?

Review Score

3.4/5

Total Reviews

5

Info

Pacifica
5 Star
60.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
40.0%
Read reviews that mention
Cienna

Affordable vegan skincare!

Reviewed on 2021-02-09T23:22:41

Affordable, vegan skincare. I love the variety of skincare products that this brand has!!I’ve been using serums and face washes that work fantastic. The fact that this company does not exploit animals is extremely important and I am thankful for this. Only support vegan companies!
read more
Christina

Disappointing lack of transparency

Reviewed on 2020-12-26T22:53:20

I purchased a facial serum from the vegan collagen line and didn't care for it. Not a big deal,everyone has different preferences and I personally found the fragrance to be overpowering. After trying multiple times to leave product reviews on their website to share my experience, Pacifica deleted each review. These contained nothing vulgar or untrue, just my opinion... but I suspect they were deleted because they were single star reviews that Pacifica deemed unfavorable. This lack of consumer transparency is problematic. If they are heavily policing a one-sentence review on their website, it makes me critically question whether I can trust any of their product statements... Because clearly they prefer favorable and curated statements over the direct and honest truth.
read more
Gayle Breslin-Nugent

***Poor Service... ***

Reviewed on 2020-11-17T15:12:46

Imagine my delight when I found out I could purchase my beloved perfume direct from the US.Pacifica recommended carrier for the UK... Myus.com...Never again. 79USD all-in for shipping, over 25USD more than the products themselves! No support from Pacifica, a trusted brand, hmmm...
read more
Pamela Roberts

Best makeup remover wipes ever!

Reviewed on 2020-08-15T14:20:28

This company has great products and great customer service! I have never had any issues with my ordersand when I contacted them about a problem I was having using a promo code they were very helpful and corrected the problem right away. I am a repeat customer and will continue to use them. My favorite product is the lavender hemp makeup remover cloths. They are large cloths with the perfect amount of product on them to clean my face. They are gentle yet very effective and they smell so good! They are very reasonably priced and are the only ones I use now.
read more
Sarah R

I absolutely love this company they are…

Reviewed on 2020-06-04T20:46:08

I absolutely love this company they are all natural vegan they do not test on animals and I absolutelylove all of their products and continue to buy more and more all the time I fully support this company I would recommend them to anyone
read more

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