Review (August 2025)

Effective, research-based skin care that keeps its promises: 100% guaranteed | made in usa | never tested on animals | fragrance-free and non-irritating | find acne treatments, anti-aging moisturizers, exfoliants and more products to add to your skin care routine at paulaschoice.com.

70M

Estimated Revenue

2.34M

Website Visitors

3.6/5

Trustpilot Score

What do we know about Paula's Choice Skincare?

Estimated Revenue (2020)

$70M

Total Employees

220

Founded

1995

Industry

Cosmetics

Location

Seattle, United States

About

Paula's Choice Skincare: Effective, research-based skin care that keeps its promises: 100% guaranteed | Made in USA | Never tested on animals | Fragrance-free and non-irritating | Find acne treatments, anti-aging moisturizers, exfoliants and more products to add to your skin care routine at PaulasChoice.com.

Social Links

Alexa Ranking: 30666

What is Paula's Choice Skincare's Revenue?

Paula's Choice Skincare's estimated revenue for 2024 is $70M.

What does Paula's Choice Skincare do?

WE CREATE SKIN CARE THAT'S SHOCKINGLY STRAIGHTFORWARD #TRUTHINBEAUTY We are dedicated to the research. We never compromise on ingredients or outcomes. We believe in multi-faceted formulas that give you a full spectrum of benefits. We are committed to the truth even if that makes us unpopular. We have an unwavering love and respect for women. Never wonder if a product will deliver. We are fast-paced and team-oriented. We foster creativity from individuals and teams. We strive for growth in every aspect of our company. We are seeking experienced, talented and committed individuals to help lead us into our next phase of growth. Health & Wellness We offer top-tier benefit plans including medical, dental, vision, life insurance, 401(k), long and short term disability, flexible spending plans, and employee assistance program. Perks Paula's Choice offers a generous paid-time-off (PTO) package, transportation stipend, gym membership and 50% off all Paula's Choice products. We are also a dog-friendly work environment! Awesome Location We are headquartered in the heart of Seattle's beautiful International District. Our employees love the views of CenturyLink Stadium and downtown Seattle. We're conveniently located next to the International District/China Town bus tunnel and King Street train station. Fun We work hard and we celebrate our accomplishments. Our Events Committee plans regular company-wide celebrations throughout the year to unwind and have fun. You'll see Paula's Choice employees riding the Seattle Ducks, at Mariner's games, or connecting with fellow coworkers at company happy hours!

What are the monthly traffic metrics for Paulaschoice?

6/mo Traffic Growth

29.70%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

2.7Mins

Bounce Rate

53%

How fast is Paulaschoice growing?

Paulaschoice has grown by -2.1% in the last 6 months according to SimilarWeb.

How do people interact with Paulaschoice?

Last month, Paulaschoice received 2M visitors who spent an average of 2.7 minutes on the website and visited 4.0 different pages per session. Overall, 53% of people bounce on the first visit.

How do people find Paulaschoice?

912k people (39%) visit Paulaschoice directly. 1.1M (49%) people search for them in Google. Whereas, 96.9k (4%) discover Paulaschoice through Facebook, Reddit, and YouTube. 13.7k (1%) visitors come from Paulaschoice's email newsletters. Finally, 130.2k (5.6%) people come from affiliates and or paid referrals.

Who uses Paulaschoice?

Paulaschoice's top market is the United States and they receive 1.5M (65.4%) people.
Then the 2nd is Canada with 312.9k (13.4%).
The 3rd is is United Kingdom with 61.3k (2.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Paulaschoice's ads on Google?

Google Ads

Paula's Choice BHA | Proven Non-Irritating | paulaschoice.com‎

https://www.paulaschoice.com/shop-category/aha-and-bha-exfoliants

Refresh Your Skin with Exfoliating Liquids, Gels & More. Order Online Now! Fragrance Free · No Animal Testing · Allure 2017 Award Winner · 100% Satisfaction · Free Shipping Types: Anti-Aging Skincare, Exfoliants, Toners & Cleansers, Acne Skincare, Antioxi

Paula's Choice Official | High-Quality Skincare Products‎

https://www.paulaschoice.com/

Refresh & Rejuvenate Your Skin with Paula's Choice Products. Discover Our Selection Today. Find the Right Solution for Your Specific Skin Type. Create a Skincare Routine That Works. Allure 2017 Award Winner. 100% Satisfaction. Free Shipping. Fragrance Fre

Paula's Choice® Official - 20% Off 1 Item‎

https://www.paulaschoice.com/?ftlt=branded&utm_source=google&utm_medium=cpc_branded&utm_campaign=Branded_-_PAULA_-_Exact&utm_adgroup=Paula_Corp&utm_term=paula's&adid=294315325869&addisttype=g&p=20OFFOCT&gclsrc=aw.ds&&gclid=EAIaIQobChMIqqru-_ea3gIVyhwrCh0t5Q-MEAAYASAAEgJxPfD_BwE

Free Shipping On All Orders! Deal: 20% off One Item · Code 20OFFOCT · Valid Oct 18 - Oct 24

Paula's Choice Official Site - Smart Skin Care Formulas

https://www.paulaschoice.com/

Our Research-Backed Formulas Don't Irritate Skin And They're Extremely Effective. Say Goodbye to Fine Lines, Redness, Breakouts and Clogged Pores. Shop at Paula's Choice.

Paula's Choice® Official Site | Experience The Difference‎

https://www.paulaschoice.com/

Discover The Beauty Of Paula's Choice. Look Your Best Without All The Hassle. No Animal Testing. Fragrance Free. Free Shipping. Allure 2017 Award Winner. 100% Satisfaction. Types: Anti-Aging Skincare, Exfoliants, Toners & Cleansers, Acne Skincare, Antioxi

What do Paulaschoice's customers say about them?

Review Score

3.6/5

Total Reviews

213

Info

Paula's Choice, LLC - US and Canada
5 Star
65.0%
4 Star
0.0%
3 Star
5.0%
2 Star
0.0%
1 Star
30.0%
Read reviews that mention
Reich Vlogs

I love the liquid exfoliate

Reviewed on 2021-05-13T00:36:38

I love the liquid exfoliate. ❤️ I also created a video in my Youtube Channel REICH VLOGS
Mommyof March

Bulk buying?!?!

Reviewed on 2021-05-10T03:57:06

I really like Paula’s Choice products but my last order was cancelled so I called to inquire about it.The reason: I ordered too many sunscreens! I believe I ordered 4. I am a mother of 3 teenage daughters and since they are students, I pay for their skincare. So, when a promotion is on, it makes sense to order what I need. Apparently, 1 tube of sunscreen for each lady is too many. This is pathetic. I was told this is bulk buying by the rep. Really?!?! She told me to feel free to make two seperate orders. I’m shocked. Nonsense is what this is. Another pet peeve, they promised to send something special for your birthday so when I didn’t get anything I called. Excuse: Covid. Yeah, nice.
read more
Rose S

Best customer service Rep.

Reviewed on 2021-05-08T06:48:30

Best customer service Rep. I don't usually write reviews but I believe Tyra deserves an excellent review.She is the best customer service representative for more than one reasons. Special thank you to Tyra I appreciate your prompt response whenever I emailed about any concerns. Paulas choice products are exceptional. N.S. Canada
read more
Nina

Life-changing products

Reviewed on 2021-05-05T22:14:49

Life-changing products (yup, I am not exaggerating, these had such a positive impact on my skin).I cannot believe people leaving bad reviews for this company (and...if you look at the negative reviews it's always for silly reasons...). The products are amazing, I suffer from cistitic acne and eczema and really did not know what else to try (from supermarket brands to Vichy and Clarins, I have tried.them all). It really worked for me and and I cannot recommend this enough to any other cistitic acne sufferers. Ps: the 10% Azelaic Acid Booster & Skin Perfecting 2% BHA Liquid Exfoliant did the magic for me..
read more
Sarah

Bad customer service

Reviewed on 2021-04-29T01:09:55

Bad customer service reps that don’t answer your inquiries and then ghost you. I returned a productbecause I was allergic to it and it’s been almost 3 weeks with no confirmation of receipt and no one is replying to me
read more
Natacha Gladu

Over charge on my credit card

Reviewed on 2021-04-18T13:02:39

Over charge on my credit card, impossible to contact customer service and I cancel my order! Be carefulpeople
read more
Jana Poole

Excellent customer service

Reviewed on 2021-03-25T23:13:12

Excellent customer service
Darlene

Tyra is absolutely amazing

Reviewed on 2021-03-22T17:24:10

Tyra is absolutely amazing, I was about ready to give up on exfoliants until she suggested a new product,she is so helpful and knowledgeable in Paula’s products... I hope I get her next time I call!
read more

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