Review (August 2025)
Peta exposes animals suffering in laboratories, in the food industry, in the clothing trade, and in the entertainment industry.
15.34M
Estimated Revenue
2.99M
Website Visitors
2/5
Trustpilot Score
What do we know about PETA?
Estimated Revenue (2020)
$15.34M
Total Employees
540
Founded
1980
Industry
Nonprofit Organization Management
Location
Norfolk, United States
About
PETA: PETA exposes animals suffering in laboratories, in the food industry, in the clothing trade, and in the entertainment industry.
What is PETA's Revenue?
PETA's estimated revenue for 2024 is $15.34M.
What does PETA do?
People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, with more than 6.5 million members and supporters. PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, in the food industry, in the clothing trade, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of rodents, birds, and other animals who are often considered "pests" as well as cruelty to domesticated animals. PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns. PETA Foundation was founded in 1993 as an organization that helps PETA run, and includes departments like IT, Development, and Interactive Media. PETA and the PETA Foundation are two separate organizations but work very closely together. Looking for a career in animal rights? See our open positions here: http://www.peta.org/jobs.
What are the monthly traffic metrics for Peta?
6/mo Traffic Growth
2.40%
All Time Traffic Growth
Create Free Account
Monthly Hits
3M
Time on Site
1.3Mins
Pages per Visit
1.0
Bounce Rate
65%
How fast is Peta growing?
Peta has grown by 16.5% in the last 6 months according to SimilarWeb.
How do people interact with Peta?
Last month, Peta received 3M visitors who spent an average of 1.3 minutes on the website and visited 1.0 different pages per session. Overall, 65% of people bounce on the first visit.
How do people find Peta?
974.3k people (33%) visit Peta directly. 1.6M (53%) people search for them in Google. Whereas, 179.8k (6%) discover Peta through Facebook, Reddit, and YouTube. 31.3k (1%) visitors come from Peta's email newsletters. Finally, 163.4k (5.5%) people come from affiliates and or paid referrals.
Who uses Peta?
Peta's top market is the United States and they receive 1.4M (48.5%) people.Then the 2nd is United Kingdom with 213.6k (7.1%).The 3rd is is Canada with 121.8k (4.1%).
Traffic Growth (last 6 months)
What are Peta's ads on Google?
Google Ads
11 Vegan Foods That Are Complete Protein Sources | PETA
https://www.peta.org/living/food/complete-proteins-vegan/
Vegan tips, news, resources, and hundreds of free recipes. It's never been easier to choose...
Try This Deliciously Irresistible Two-Week Vegan Meal Plan | PETA
https://www.peta.org/living/food/sample-two-week-vegan-meal-plan/
Get the latest cruelty-free lifestyle tips, news, and recipes. Free Kit. Simple. Vegan. Healthy. Types: Delicious Recipes, Meal Plans, Shopping Tips, Health Information.
11 Vegan Foods That Are Complete Protein Sources | PETA
https://www.peta.org/living/food/complete-proteins-vegan/
Vegan tips, news, resources, and hundreds of free recipes. It's never been easier to choose a cruelty-free lifestyle! Simple. Cruelty-Free. Healthy. Types: Delicious Recipes, Meal Plans, Shopping Tips, Health Information.
What's the Difference Between Vegetarian and Vegan? | PETA - PETA.org
https://www.peta.org/living/food/whats-the-difference-between-vegetarian-and-vegan/
Helpful vegan resources, recipes and tips! Simple. Healthy. Vegan. Free Kit. Types: Delicious Recipes, Meal Plans, Shopping Tips, Health Information.
11 Vegan Foods That Are Complete Protein Sources | PETA
https://www.peta.org/living/food/complete-proteins-vegan/
Vegan tips, news, resources, and hundreds of free recipes. It's never been easier to choose a cruelty-free lifestyle! Healthy. Cruelty-Free. Simple. Types: Delicious Recipes, Meal Plans.
What do Peta's customers say about them?
Review Score
2/5
Total Reviews
11
Info
PetaRead reviews that mention
They Kill Animals
Reviewed on 2021-05-20T02:07:09
SCUM!!
Reviewed on 2021-05-18T03:57:17
The people who always kill animals!
Reviewed on 2021-04-30T08:09:23
they are the exact oppisite of good people
Reviewed on 2021-02-20T04:25:38
they suck
Reviewed on 2021-02-08T16:44:53
Lefty loons
Reviewed on 2021-02-03T13:13:01
The worst kind of scum
Reviewed on 2020-03-15T00:13:18
The worst
Reviewed on 2019-02-23T22:12:03
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