Review (August 2025)

Discover on piaggio.com all the models, promotions and news from the world of piaggio, an italian icon in the world of scooters and urban mobility.

1.61B

Estimated Revenue

619.48k

Website Visitors

4/5

Trustpilot Score

What do we know about Piaggio Group?

Estimated Revenue (2020)

$1.61B

Total Employees

3100

Founded

1884

Industry

Automotive

Location

Pontedera, Italy

About

Piaggio Group: Sito ufficiale del più grande costruttore europeo di veicoli motorizzati a due ruote

Social Links

What is Piaggio Group's Revenue?

Piaggio Group's estimated revenue for 2024 is $1.61B.

What does Piaggio Group do?

Established in 1884 by Rinaldo Piaggio, since 2003 the Piaggio Group has been controlled by Immsi S.p.A., an industrial holding listed on the Italian stock exchange. The Piaggio Group product range includes scooters, mopeds and motorcycles marketed under the Piaggio, Vespa, Gilera, Aprilia, Moto Guzzi, Derbi and Scarabeo brands. The Group also operates in the three- and four-wheel light transport sector. The Piaggio Group is headquartered in Pontedera (Pisa, Italy) and has production plants around the world: in Pontedera (Pisa), which produces Piaggio, Vespa and Gilera branded two-wheelers, light transport vehicles for the European market and engines for scooters and motorcycles; Noale (Venice), a technical centre for the development of motorcycles and the base of Aprilia Racing; Scorzè (Venice), which produces Aprilia and Scarabeo branded two-wheelers; Mandello del Lario (Lecco, Italy), which produces Moto Guzzi vehicles and engines; Baramati (in the Indian state of Maharashtra), which produces three- and four-wheel light transport vehicles for the Indian market, diesel and turbodiesel engines for the Group's commercial vehicles, and, since the beginning of 2012, the Vespa scooter for sale on the Indian market; Vinh Phuc (Vietnam), which produces Vespa and Piaggio scooters for the local market and the ASEAN area. The Piaggio Group also operates in China with a joint venture.

What are the monthly traffic metrics for Piaggio?

6/mo Traffic Growth

-1.00%

All Time Traffic Growth

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Monthly Hits

619k

Time on Site

2.5Mins

Bounce Rate

46%

How fast is Piaggio growing?

Piaggio has grown by 7.5% in the last 6 months according to SimilarWeb.

How do people interact with Piaggio?

Last month, Piaggio received 619k visitors who spent an average of 2.5 minutes on the website and visited 3.0 different pages per session. Overall, 46% of people bounce on the first visit.

How do people find Piaggio?

111k people (18%) visit Piaggio directly. 425.7k (69%) people search for them in Google. Whereas, 21k (3%) discover Piaggio through Facebook, Reddit, and YouTube. 1.9k (0%) visitors come from Piaggio's email newsletters. Finally, 22.9k (3.7%) people come from affiliates and or paid referrals.

Who uses Piaggio?

Piaggio's top market is the Italy and they receive 169.6k (27.4%) people.
Then the 2nd is Germany with 71.7k (11.6%).
The 3rd is is France with 70.7k (11.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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