Review (August 2025)
4.53B
Estimated Revenue
1.65M
Website Visitors
3.6/5
Trustpilot Score
What do we know about Pirelli?
What is Pirelli's Revenue?
Pirelli's estimated revenue for 2024 is $4.53B.
What does Pirelli do?
Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots. With its 5 regions (EMEA, APAC, NA, LATAM, RUSSIA & NORDICS), 19 production plants in 12 countries and a commercial presence in over 160, Pirelli has around 31,500 employees and had a turnover in 2018 of about 5.2 billion Euros. Pirelli is a Pure Consumer Tyre Company, producing tyres and services related for cars, motorcycles and bicycles, and has a particular focus on the High Value tyre market. Pirelli's technological excellence is also nourished by the innovation and competencies derived from sporting competitions, in which it has been active for over 110 years. At present, the company participates in over 460 car and motorcycle sport events and since 2011 it has been the exclusive tyre supplier to the Formula One™ World Championship. Such a strong presence in motorsport enables Pirelli to generate avant-garde solutions that are then transferred tyre ranges for the Consumer market, ensuring the maximum levels of performance and safety. All of this has grown from a strong commitment to research and development based on an "Open Innovation" model. In 2018, Pirelli's investment in R&D equaled 6.1% of its revenues from high value products, one of the highest levels among the world's major tyre producers. Pirelli boasts over 1,900 people engaged in R&D located at its Milan headquarters and 12 local technology centres and a portfolio of 6,500 patents. The Pirelli brand is known around the world as an icon of technology and excellence. Represented by the "capital P" logo for more than a century, the Pirelli name stands for a premium, high-end style with an Italian heritage all underlined by its distinctive position as a supplier to luxury car manufacturers.
What are the monthly traffic metrics for Pirelli?
6/mo Traffic Growth
-17.10%
All Time Traffic Growth
Create Free Account
Monthly Hits
2M
Time on Site
4.4Mins
Pages per Visit
3.0
Bounce Rate
52%
How fast is Pirelli growing?
Pirelli has grown by 17.9% in the last 6 months according to SimilarWeb.
How do people interact with Pirelli?
Last month, Pirelli received 2M visitors who spent an average of 4.4 minutes on the website and visited 3.0 different pages per session. Overall, 52% of people bounce on the first visit.
How do people find Pirelli?
369.7k people (22%) visit Pirelli directly. 1.1M (65%) people search for them in Google. Whereas, 54.7k (3%) discover Pirelli through Facebook, Reddit, and YouTube. 7.2k (0%) visitors come from Pirelli's email newsletters. Finally, 43.8k (2.7%) people come from affiliates and or paid referrals.
Who uses Pirelli?
Pirelli's top market is the Italy and they receive 441.8k (26.8%) people.Then the 2nd is United States with 198.4k (12.0%).The 3rd is is Germany with 114.5k (6.9%).
Traffic Growth (last 6 months)
What do Pirelli's customers say about them?
Review Score
3.6/5
Total Reviews
20
5 Star
25.0%
4 Star
0.0%
3 Star
0.0%
2 Star
12.5%
1 Star
62.5%
Read reviews that mention
Simon Orr
Don't really rate them ,I thought a…
Reviewed on 2019-11-26T10:48:53
Don't really rate them ,I thought a premium tyre would withstand the pot holes better but appears not ,mines split on the sidewall, which has perhaps degraded over a period of time
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Ed Halliwell
Pirelli Scorpion Verde tyres
Reviewed on 2019-10-27T19:10:29
Pirelli Scorpion Verde tyres
I have a Ford Edge Sport 2018 , i bought the car from new direct from Ford.The car has Pirelli Scorpion Verde 255/45 R20 105W tyres. The vehicle has only done 16k miles and both front tyres are down to just under 2mm with rear faring a little better at just under 4mm (no uneven wear).
I'm a conservative driver, the car is in pristine condition. Pity the tyres are so bad. Would Pirelli be happy advertising their tyres being only good for 16k miles? Doubt it
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Nancy
I purchased a new vehicle that had 21"…
Reviewed on 2019-10-04T20:19:33
I purchased a new vehicle that had 21" wheels and Pirelli PZERO tires. The tires are absolute rubbish.After driving 12000km The y are worn to the wear bar!! I don't drive aggressively. These tires are over priced. I will never purchase Pirelli tires ever again.
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James Charteris
Excellent service !!!
Reviewed on 2019-04-25T08:32:50
Excellent service as I have used before for and would not hesitate to recommend. Tea while you are waiting ,a pleasant change to be in a nice clean welcoming environment which is not the norm for most tyres garages !
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Rotate Mark
Booked in for 2 problems with tyres.
Reviewed on 2019-03-26T11:42:40
Booked in for 2 problems with tyres.
Arrived to be told i have only booked in 1 problem.I'm obviously a total fool who can't count to 2.
The staff just didn't accept they were wrong and wanted to check me again another day,to have a look at problem 2 - when the place was devoid of customers (they just needed to simply have a look at a deflated tyre to see what was wrong with it - 10 minutes?) - no, no no, the next customer was due in 10-15 minutes i was not worthy to possibly put that customer a few minutes out of their slot - no, no, no they were quote "more important than me". So i left disgusted and suggested (not to the staff directly) the service may have been "F***ing Rubbish" !!! Pirelli has never said sorry for the service as i'm obviously in the wrong for suggesting the service wasn't the best. Avoid if you can and defo don't suggest they are not perfect, as they are never ever wrong.
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Adam M
Avoid Pirelli P Zero tyres!
Reviewed on 2019-02-17T13:24:47
I've owned more than one car with Pirelli P Zero tyres. They are shockingly bad in wet or low temperature conditions.Please choose a better tyre for the UK climate.Honestly some budget brands are better in the wet. If you want a premium tyre go for Michelin Pilot or Goodyear F1
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chris brown
awesome tyres for the scuby..
Reviewed on 2018-07-03T12:54:00
awesome tyres for the scuby... she is on the pipe all the time now..just need to watch out for therozzers ;-]
chris
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Hugo
Pirelli Cinturauto P6
Reviewed on 2017-11-24T13:07:48
I changed the original tyres of the car after 3 years of normal wear out and replaced them in October 2015 with Pirelli Cinturauto P6 tyres,195/55R16. I drive an average of 10,000 miles per year, the air pressure in the tyres is the correct one as specified by the car, and I drive on country roads but very carefully. In December 2016 the right front tyre showed a bulge on its sidewall so I replaced it immediately with another Cinturauto P6. In January 2017 the left front tyre showed a similar bulge on its sidewall so I replaced it immediately with another Cinturauto P6. In May 2017 this left front tyre which had been replaced in January 2017 showed once again a similar bulge on its sidewall so, once again, I replaced it with another Cinturauto P6. And now, in November 2017 the back right tyre has exploded, I was not aware if there had been a bulge in the sidewall of this right back tyre as I would have replaced it immediately if I had seen one.
Pirelli blames my driving and does not offer me any warranty.
I blame Pirelli because I don't think a tyre should be so delicate and because I never had any problems with the original tyres of the car with a similar type of driving.
As the tyres have been failing one at a time I have had to keep replacing the defective tyres for the same model but this last explosion has scared me and I am going to replace all four tyres with others that are not so delicate.
read more
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