Review (August 2025)

Discover the skin-loving, longwearing makeup and skincare products from pixi beauty to enhance your natural beauty. enjoy free shipping on orders over $25!

8.5M

Estimated Revenue

273.5k

Website Visitors

4/5

Trustpilot Score

What do we know about Pixi Inc.?

Estimated Revenue (2020)

$8.5M

Total Employees

160

Founded

1999

Industry

Cosmetics

Location

Los Angeles, United States

About

Pixi Inc.: Pixi Beauty Offers the Best Makeup Primer, Foundation & Concealers. Selling Makeup Kits & Brush Sets. Buy online

Social Links

Alexa Ranking: 262495

What is Pixi Inc.'s Revenue?

Pixi Inc.'s estimated revenue for 2024 is $8.5M.

What does Pixi Inc. do?

Pixi is an international beauty brand renowned for its natural, skin-loving, youth-enhancing, multi-tasking colour and skincare products, including the iconic and award-winning Glow Tonic. Founded by makeup artist and beauty industry veteran, Petra Strand, the company launched over 20 years ago in its first flagship boutique in Soho, London. Petra sought to create easy-to-use products with beneficial botanicals, beautiful textures and flawless finishes. She wanted everyone to experience luxurious products at an accessible price point. Her mission today remains the same: simply to bring out the natural beauty in everyone – to make people look like themselves, only better. Flawless in a few fuss-free minutes – that's what Pixi is all about! With offices in Los Angeles, London and Singapore, Pixi has grown to become an established and globally recognized beauty brand that is still independent and family-owned. The brand has two flagship boutiques in London and Los Angeles, and is currently available online and in select retail stores in over 50 countries.

What are the monthly traffic metrics for Pixibeauty?

6/mo Traffic Growth

-29.70%

All Time Traffic Growth

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Monthly Hits

274k

Time on Site

1.4Mins

Bounce Rate

56%

How fast is Pixibeauty growing?

Pixibeauty has grown by -16.0% in the last 6 months according to SimilarWeb.

How do people interact with Pixibeauty?

Last month, Pixibeauty received 274k visitors who spent an average of 1.4 minutes on the website and visited 2.0 different pages per session. Overall, 56% of people bounce on the first visit.

How do people find Pixibeauty?

58.7k people (21%) visit Pixibeauty directly. 173.9k (64%) people search for them in Google. Whereas, 13.6k (5%) discover Pixibeauty through Facebook, Reddit, and YouTube. 2.5k (1%) visitors come from Pixibeauty's email newsletters. Finally, 17.1k (6.3%) people come from affiliates and or paid referrals.

Who uses Pixibeauty?

Pixibeauty's top market is the United States and they receive 169.9k (62.1%) people.
Then the 2nd is India with 12.7k (4.7%).
The 3rd is is Canada with 12.3k (4.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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