Review (August 2025)

Planful offers financial planning & analysis software that includes a complete platform for financial planning, consolidation, and reporting & analytics.

57.5M

Estimated Revenue

115.41k

Website Visitors

4/5

Trustpilot Score

What do we know about Planful?

Estimated Revenue (2020)

$57.5M

Total Employees

400

Founded

2001

Industry

Computer Software

Location

Redwood City, United States

About

Planful: Planful offers financial planning & analysis software that includes a complete platform for financial planning, consolidation, and reporting & analytics.

Social Links

Alexa Ranking: 87059

What is Planful's Revenue?

Planful's estimated revenue for 2024 is $57.5M.

What does Planful do?

Planful (formerly Host Analytics) is a leading financial planning and analysis (FP&A) cloud platform. Planful delivers a vision of Continuous Planning by accelerating the end-to-end FP&A process and fostering business-wide participation in agile planning and decision-making. More than 800 customers including, Bose, Boston Red Sox, Del Monte, TGI Friday's, and 23andMe rely on Planful for financial planning and budgeting, dynamic operational planning, financial consolidations, reporting, and visual analytics. Planful is a private company backed by Vector Capital, a leading global private equity firm specializing in transformational investments in established technology businesses. Learn more at www.planful.com.

What are the monthly traffic metrics for Planful?

6/mo Traffic Growth

72.60%

All Time Traffic Growth

Create Free Account

Monthly Hits

115k

Time on Site

2.2Mins

Bounce Rate

62%

How fast is Planful growing?

Planful has grown by 46.3% in the last 6 months according to SimilarWeb.

How do people interact with Planful?

Last month, Planful received 115k visitors who spent an average of 2.2 minutes on the website and visited 3.0 different pages per session. Overall, 62% of people bounce on the first visit.

How do people find Planful?

63.8k people (55%) visit Planful directly. 30.4k (26%) people search for them in Google. Whereas, 3.1k (3%) discover Planful through Facebook, Reddit, and YouTube. 3.6k (3%) visitors come from Planful's email newsletters. Finally, 1k (0.9%) people come from affiliates and or paid referrals.

Who uses Planful?

Planful's top market is the United States and they receive 61.4k (53.2%) people.
Then the 2nd is Germany with 11.3k (9.8%).
The 3rd is is India with 8.1k (7.0%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Planful's ads on Google?

Google Ads

Host Analytics is Now Planful | Continuous Planning Demo

https://planful.com/interactive-demo/

Accelerate FP&A Activities with a Cloud-Based Continuous Planning Platform. Get a Demo. See First-Hand How the Planful Platform Accelerates & Evolves Financial Processes. Lower Audit Cost By $200K. Gartner Cloud FP&A Leader. G2Crowd 2019 CPM Leader. Easy to Use.

Business Budget Planning - Make Budgeting Easier

https://planful.com/resources/ebook/complete-guide-to-modernizing-your-financial-processes/

Learn How to Solve the Challenges of Planning, Budgeting & Forecasting. Get the Guide. Get the Insights You Need to Grow Your Organization and Make Enterprise Budgeting Easier. G2Crowd 2019 CPM Leader. Task-Oriented. Easy to Use. Accurate Financial Data.

Business Budget Planning - Make Budgeting Easier

https://planful.com/resources/ebook/complete-guide-to-modernizing-your-financial-processes/

Learn How to Solve the Challenges of Planning, Budgeting & Forecasting. Get the Guide. Get the Insights You Need to Grow Your Organization and Make Enterprise Budgeting Easier. Accurate Financial Data. G2Crowd 2019 CPM Leader. Spend Efficiently. Easy to Use.

Host Analytics is Now Planful - Continuous Planning Demo

https://planful.com/interactive-demo/

Accelerate FP&A Activities with a Cloud-Based Continuous Planning Platform. Get a Demo. See First-Hand How the Planful Platform Accelerates & Evolves Financial Processes. Planning & Consolidation. Lower Audit Cost By $200K. Close Books 75% Faster.

Business Budget Planning - Make Budgeting Easier

https://planful.com/resources/ebook/complete-guide-to-modernizing-your-financial-processes/

Learn How to Solve the Challenges of Planning, Budgeting & Forecasting. Get the Guide.

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