Review (August 2025)

News, features, performance listings for broadway, off-broadway, london and regional theatre. buy discount theater tickets.

4.42M

Estimated Revenue

1.84M

Website Visitors

4/5

Trustpilot Score

What do we know about Playbill?

Estimated Revenue (2020)

$4.42M

Total Employees

120

Founded

2017

Industry

Publishing

Location

New York, United States

About

Playbill: News, features, performance listings for Broadway, Off-Broadway, London and Regional theatre. Buy discount theater tickets.

Social Links

Alexa Ranking: 106267

What is Playbill's Revenue?

Playbill's estimated revenue for 2024 is $4.42M.

What does Playbill do?

Since 1884, Playbill has been the exclusive publication for Broadway and Off-Broadway theatregoers, providing complete cast and production credits for each show, as well as features and interviews highlighting the many voices that make up the theatre community. Playbill proudly serves New York's most prominent performing arts venues, including multiple venues at Lincoln Center (Lincoln Center Theater, the Metropolitan Opera House, David Geffen Hall, Alice Tully Hall, David H. Koch Theater) and Carnegie Hall; as well as theatres across the country, including the Hollywood Pantages Theatre in Los Angeles and the Goodman Theatre in Chicago. Over the past 25 years Playbill has expanded beyond a print magazine and established itself as a trusted name in the theatre industry, offering audiences new ways to connect to Broadway and Off-Broadway around the world via Playbill.com. With over 3 million unique visitors, Playbill.com is the preeminent site for theatre news and features, delivering high-quality, original content to audiences everywhere. Over the past two decades, Playbill has also launched PlaybillStore.com, the one stop Broadway shop for theatre fans, carrying the official souvenir merchandise of Playbill and Broadway shows; PLAYBILLder, which allows school and community theatre productions around the world to build their very own Broadway quality Playbill program; Playbill Vault, a comprehensive online database of Broadway history that provides records of Broadway productions from 1930 to the present; and Playbill Travel, which takes travelers and Broadway royalty around the globe to experience the sights, sounds and tastes of the world's finest cultures, while offering world-class concerts at night.

What are the monthly traffic metrics for Playbill?

6/mo Traffic Growth

-10.20%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

1.6Mins

Bounce Rate

70%

How fast is Playbill growing?

Playbill has grown by -0.8% in the last 6 months according to SimilarWeb.

How do people interact with Playbill?

Last month, Playbill received 2M visitors who spent an average of 1.6 minutes on the website and visited 1.0 different pages per session. Overall, 70% of people bounce on the first visit.

How do people find Playbill?

775.2k people (42%) visit Playbill directly. 816.4k (44%) people search for them in Google. Whereas, 202.7k (11%) discover Playbill through Facebook, Reddit, and YouTube. 22.1k (1%) visitors come from Playbill's email newsletters. Finally, 415.9 (0.0%) people come from affiliates and or paid referrals.

Who uses Playbill?

Playbill's top market is the United States and they receive 1.5M (82.6%) people.
Then the 2nd is United Kingdom with 58.9k (3.2%).
The 3rd is is Canada with 49.4k (2.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Playbill's ads on Google?

Google Ads

Equity and Non-Equity Casting - Broadway Auditions and Jobs

http://www.playbill.com/job/listing

Exclusive Auditions for aspiring actors and seasoned professionals. Broadway Industry Jobs from Advertising to Stage Management.

Buy Tickets to Broadway Shows - Look Inside the Playbills

http://www.playbill.com/productions

Scroll through over 70 years of Broadway History. Follow your favorite Broadway stars.

Playbill - www.Playbill.com

https://www.playbill.com/jobs

Exclusive Auditions for aspiring actors and seasoned professionals. Broadway Industry Jobs from Advertising to Stage Management.

Broadway Auditions and Jobs - Equity and Non-Equity Casting

https://www.playbill.com/jobs

Exclusive Auditions for aspiring actors and seasoned professionals. Broadway Industry Jobs from Advertising to Stage Management.

Broadway Auditions and Jobs | Equity and Non-Equity Casting

https://www.playbill.com/jobs

Exclusive Auditions for aspiring actors and seasoned professionals. Broadway Industry Jobs from Advertising to Stage Management.

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