Poets Review (October 2021)

Home - the academy of american poets is the largest membership-based nonprofit organization fostering an appreciation for contemporary poetry and...

How is Poets getting 24M yearly visitors and annually spends $23k on Google ads?

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What do we know about Academy of American Poets?

Estimated Revenue (2020)

$2.58M

Total Funding

$4.5M

Total Employees

18

Founded

1934

Industry

Museums And Institutions

Last Funding Date

Other Jan 2020

Location

New York, United States

About

Academy of American Poets: Home - The Academy of American Poets is the largest membership-based nonprofit organization fostering an appreciation for contemporary poetry and...

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Alexa Ranking: 25295

What is Academy of American Poets's Revenue?

Academy of American Poets's estimated revenue for 2020 is $2.58M.

What does Academy of American Poets do?

The Academy of American Poets is the nation's largest membership-based nonprofit organization fostering an appreciation for contemporary poetry and supporting American poets. Headquartered in New York City and with members in all 50 states, the organization produces Poets.org, the world's largest publicly funded website for poets and poetry; originated and organizes National Poetry Month; publishes the popular Poem-a-Day series and American Poets magazine; creates and distributes Teach This Poem and other award-winning resources for K-12 educators; hosts an annual series of poetry readings and special events, including a gala reading at Lincoln Center's Alice Tully Hall; and awards the American Poets Prizes. In addition, the Academy of American Poets coordinates a national Poetry Coalition working together to promote the value poets bring to our culture and the important contribution poetry makes in the lives of people of all ages and backgrounds.

What are the monthly traffic metrics for Poets?

Traffic Growth

-23.00%

Monthly Hits

2M

Time on Site

1.7Mins

Pages per Visit

1.0

Bounce Rate

70%

How fast is Poets growing?

Poets has grown by 7.7% in the last 6 months according to SimilarWeb.

How do people interact with Poets?

Last month, Poets received 2M visitors who spent an average of 1.7 minutes on the website and visited 1.0 different pages per session. Overall, 70% of people bounce on the first visit.

How do people find Poets?

519.6k people (26%) visit Poets directly. 1.3M (65%) people search for them in Google. Whereas, 103.6k (5%) discover Poets through Facebook, Reddit, and YouTube. 7.1k (0%) visitors come from Poets's email newsletters. Finally, 2.9k (0.1%) people come from affiliates and or paid referrals.

Who uses Poets?

Poets's top market is the United States and they receive 1.2M (58.6%) people.
Then the 2nd is United Kingdom with 127.9k (6.3%).
The 3rd is is India with 85.8k (4.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

What are the web statistics for poets.org?

Alexa Rank

40,986 /10,000,000

Growth

-91.8%

Over the last 3 months

Time on Site

2:01Mins

Pages per Visit

1.6

Bounce Rate

73.6%

Backlinks

5868

Who are the competitors of poets.org?

allpoetry.com

interestingliterature.com

poemhunter.com

poetryfoundation.org

How do people find poets.org?

google.com - 49.9%

bing.com - 6.31%

poetryfoundation.org - 3.44%

facebook.com - 2.29%

duckduckgo.com - 2.1%

What countries use poets.org?

US - 66.9

IN - 11.0

AU - 3.7

Ranking Growth (last 3 months)

What are Poets's monthly US traffic stats for Google paid and organic traffic?

Organic Clicks

5M

-15.8%

Paid Clicks

2k

-31.3%

Google Ad Spend

$2k

Keywords Ranked

1k

Average CPC

$1.0

How much organic traffic does Poets get from google search?

Poets gets 5M in organic visits which has changed by -15.8% in the last year.

How much traffic does Poets get from paid Google ads?

Poets gets 2k visitors in paid traffic from Google which has changed by -31.3% in the last year.

How much does Poets spend on Google Ads?

Last month they spent $2k on Google search ads and annually we estimate Poets spends $23k.

What keywords does Poets rank for?

Poets ranks organically for 1k keywords, including poems, poem a day, poetry and more.

What technologies does Poets use?

What technologies does Poets use for its website?

Poets uses CloudFlare, DoubleClick for Publishers (DFP), Platform.sh, Vue.js, Nuxt.js and more in their tech stack.

CloudFlare

DoubleClick for Publishers (DFP)

Platform.sh

Vue.js

Nuxt.js

What do Poets's customers say about them?

Review Score

3.6/5

Total Reviews

1

Info

Academy of American Poets
5 Star
0.0%
4 Star
100.0%
3 Star
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1 Star
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Read reviews that mention
Widmer Katharina

Poets.org is a New York based…

Reviewed on 2019-07-13T18:09:20

Poets.org is a New York based Organization that publishes a Poet a Day, a Poem, so to say. Via Poetry so much, actually everything can be expressed, if one has some access to stories in between the lines. It covers multiple Poets from the United States expressing precisely their feelings and their tempered emotions - alas. Thank you ever so.

Who are Poets's competitors?

Who are Poets's competitors?

Poets's competitors include poetryfoundation.org, poemhunter.com, poemanalysis.com, poetryoutloud.org, familyfriendpoems.com, poetryfoundation.org, coppercanyonpress.org, humanist-art.org, powerpoetry.org, allpoetry.com and more.

What are Poets's most popular pages?

TitleTrafficKeyword CountTop Keyword
Sally's Hair by John Koethe - Poems | Academy of American ...
https://poets.org/poem/sallys-hair
31,400
16sallys
Do not go gentle into that good night by Dylan ... - Poets.org
https://poets.org/poem/do-not-go-gentle-good-night
17,963
2895do not go gentle into that good night
About Langston Hughes | Academy of American Poets
https://poets.org/poet/langston-hughes
13,019
501langston hughes
About Sylvia Plath | Academy of American Poets - Poets.org
https://poets.org/poet/sylvia-plath
12,644
161sylvia plath
About William Shakespeare | Academy of American Poets
https://poets.org/poet/william-shakespeare
10,514
692william shakespeare
10,124
356emily dickinson