Review (August 2025)

We pioneer product breakthroughs which help people work and play outside. explore our innovative line of products from powersports to commercial, government and military vehicles.

6.28B

Estimated Revenue

2.03M

Website Visitors

4/5

Trustpilot Score

What do we know about Polaris Inc.?

Estimated Revenue (2020)

$6.28B

Total Employees

6200

Founded

1954

Industry

Consumer Goods

Location

Medina, United States

About

Polaris Inc.: We pioneer product breakthroughs which help people work and play outside. Explore our innovative line of products from powersports to commercial, government and military vehicles.

Social Links

Alexa Ranking: 61827

What is Polaris Inc.'s Revenue?

Polaris Inc.'s estimated revenue for 2024 is $6.28B.

What does Polaris Inc. do?

Polaris Inc. is a leader in powersports and is known to millions of people around the world as we offer a diverse portfolio of products including boats, off-road vehicles, commercial vehicles, motorcycles and more. As the global leader in Powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. With annual 2019 sales of $6.8 billion, Polaris' high-quality product line-up includes the Polaris RANGER®, RZR® and Polaris GENERAL™ side-by-side off-road vehicles; Sportsman® all-terrain off-road vehicles; Indian Motorcycle® mid-size and heavyweight motorcycles; Slingshot® moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with parts, garments, and accessories, along with a growing aftermarket portfolio, including Transamerican Auto Parts. Polaris' presence in adjacent markets includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe. www.polaris.com At Polaris, we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences. At Polaris, we are ambitious, resourceful and driven workforce, which empowers us to Think Outside.

What are the monthly traffic metrics for Polaris?

6/mo Traffic Growth

12.40%

All Time Traffic Growth

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Monthly Hits

2M

Time on Site

4.4Mins

Bounce Rate

51%

How fast is Polaris growing?

Polaris has grown by 34.0% in the last 6 months according to SimilarWeb.

How do people interact with Polaris?

Last month, Polaris received 2M visitors who spent an average of 4.4 minutes on the website and visited 4.0 different pages per session. Overall, 51% of people bounce on the first visit.

How do people find Polaris?

556k people (27%) visit Polaris directly. 1.3M (62%) people search for them in Google. Whereas, 29.4k (1%) discover Polaris through Facebook, Reddit, and YouTube. 10k (0%) visitors come from Polaris's email newsletters. Finally, 27.1k (1.3%) people come from affiliates and or paid referrals.

Who uses Polaris?

Polaris's top market is the United States and they receive 1.7M (81.5%) people.
Then the 2nd is Canada with 125.2k (6.2%).
The 3rd is is China with 46.7k (2.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

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