Review (August 2025)
Princess gives you the chance to be in awe of the world again. take a cruise vacation to the caribbean, alaska, europe & many more destinations. view our best cruise deals, and offers.
3.5B
Estimated Revenue
4.06M
Website Visitors
1.8/5
Trustpilot Score
What do we know about Princess Cruises?
Estimated Revenue (2020)
$3.5B
Total Employees
11000
Founded
1965
Industry
Leisure Travel Tourism
Location
Santa Clarita, United States
About
Princess Cruises: Princess gives you the chance to be in awe of the world again. Take a cruise vacation to the Caribbean, Alaska, Europe, &come back new. View our best cruise deals, and offers.
What is Princess Cruises's Revenue?
Princess Cruises's estimated revenue for 2024 is $3.5B.
What does Princess Cruises do?
Princess Cruises is the world's leading premium cruise line operating a fleet of modern ships visiting over 380 destinations around the globe on more than 160 itineraries. Each moment on Princess Cruises is one of wonderful discovery where guests can relax and explore. The choices are endless – from invigorating activities to more relaxing pursuits – and enable guests to share special moments with family and friends and enjoy unique travel experiences that create inspiring memories. At the forefront of innovation, Princess MedallionClass elevates service levels through enhanced guest experiences before and during cruise vacations. Exciting career opportunities in many departments await your discovery. Whether you are in customer service, food and beverage, or fleet operations (just to name a few), we're certain you will find a career path at Princess Cruises that will keep you engaged and growing for years to come. Teams on shore support colleagues onboard, as together we create memorable experiences— dining, entertainment, exploration, and celebration—for our guests. Exceptional customer service is the cornerstone of our success thanks to more than 30,000 of the cruise industry's finest team members on land and at sea. We create a friendly and welcoming environment not only for our onboard guests, but for our seagoing and land-based teams as well. The result is a remarkable number of loyal staff. We respect the seas we sail and destinations we visit. Our ships adhere to international rules regulating operations from fire safety to navigation, maritime security, and environmental stewardship. Onboard medical facilities meet or exceed standards set by the American College of Emergency Physicians. There's no limit to how far you can go with Princess Cruises!
What are the monthly traffic metrics for Princess?
6/mo Traffic Growth
5.00%
All Time Traffic Growth
Create Free Account
Monthly Hits
4M
Time on Site
7.6Mins
Pages per Visit
6.0
Bounce Rate
31%
How fast is Princess growing?
Princess has grown by -53.7% in the last 6 months according to SimilarWeb.
How do people interact with Princess?
Last month, Princess received 4M visitors who spent an average of 7.6 minutes on the website and visited 6.0 different pages per session. Overall, 31% of people bounce on the first visit.
How do people find Princess?
2M people (50%) visit Princess directly. 1.5M (37%) people search for them in Google. Whereas, 59.4k (1%) discover Princess through Facebook, Reddit, and YouTube. 155.5k (4%) visitors come from Princess's email newsletters. Finally, 173.6k (4.3%) people come from affiliates and or paid referrals.
Who uses Princess?
Princess's top market is the United States and they receive 3.2M (77.8%) people.Then the 2nd is United Kingdom with 325.8k (8.0%).The 3rd is is Canada with 247.1k (6.1%).
Traffic Growth (last 6 months)
What do Princess's customers say about them?
Review Score
1.8/5
Total Reviews
74
Info
Princess Cruises5 Star
10.0%
4 Star
5.0%
3 Star
0.0%
2 Star
0.0%
1 Star
85.0%
Read reviews that mention
Kyle Knight
Amazing memories…
Reviewed on 2021-05-23T12:31:04
I sailed with Princess Cruises many, many years ago, and it was one of the best times of my life.It’s sad to see recently that the COVID-19 pandemic has lowered its standing. Give this company a chance, they’ve been hit the biggest and I’m sure one day they’ll be back to their usual services.
read more
wellifthemediasaysit
'At least 2 vaccines to sail with us!!!'
Reviewed on 2021-04-20T19:25:32
No cruising with us unless you take the drug cocktail experiment for flu bug!
We will still insist ontreating you like you have just stepped out of chernobyls decaying reactor!
We will also drop our per-day drinks package prices, but simply raise the main fare, and call it a 'stunning easter bargain'!
Never!
read more
beverlee beverlee
Princess Cruises has gone so far…
Reviewed on 2021-03-22T18:28:55
Princess Cruises has gone so far downhill, they may not recover. I have been trying to book a cruise and have basically given up.I was just on hold for 2 full hours and had to endure the vile noise they call music while I waited and waited. On hold this morning for 1 1/2 hours and gave up.Tried on Friday, same thing and again on the weekend. Waited for 58 mins and was hung up on. They were supposed to be fixing their phone system last weekend but that was sure a joke.
We have elite status on Princess but they don"t seem to care about their customers or the travel agents.
time to find a new cruise line for our 3 to 4 cruises per year.
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Ruth Fields
Horrible customer service/appreciation
Reviewed on 2020-11-21T21:16:19
Horrible customer service/appreciation
We had a Panama Canal cruise scheduled for March 7-17, 2020,and had paid in full. Due to the Covid pandemic, we decided not to travel based on advice from both our travel agent and our doctor. My husband and I aren’t both in the high risk category based on our ages and health issues. We have provided Princess with a doctor statement and requested a full cash refund but they have denied our request. We understand that the cruise industry has been severely impacted by this pandemic, but we also know that our government has provided relief(which is actually our tax dollars). Surely Princess Cruises is responsible for returning our hard-earned money.
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Ray Van Spall
Why pay full amount for cruise with 75% poor reviews many waiting 6 months for £ will they be successful?
Reviewed on 2020-10-31T07:17:15
Falmoith/Cartagena/Panama/
Cristobel /Limon/Grand Caymen
All these places part of the cruise butcannot land re foreign office advice..no one with half a brain believes all everywhere will be back to normal in 10 or so weeks!!
Announcement from government on Monday will add to this ...
We tried to book flights to miami by BA on the same time scale but they said they cannot take any bookings and that is certain NOW
1st February very close why would princes still insist on full payment with growing pandemic effecting this as well as air travel?
Hotels in USA?
NATION WIDE OUR INSURERS understand that blindly paying £10k plus does not make wise with outfitss ckearly not returning money and we our insurers and I would be more out of pocket rather than the lesser amount of £2k. ...and then pursuing the agents for this money
The vast number of reviews confirming not paying money back is a real wake up call.. they are so bad and reflect our experience
Princes and ROL only reply and or act on the few positive reviews
read more
Sharon Rook
Princess Refunds what a joke!!!!!!
Reviewed on 2020-10-16T11:59:21
I wish I could give a 0 rating. Our cruise was cancelled 6th May. We initially asked for a cash refund via our Travel Agent.We then received 2 emails in August (out of the blue) saying our FCC was in our account. We checked & yes we had a FCC. We queried this, our Travel Agent spoke to Charlie at Princess who confirmed this was correct (recorded by Travel Agent) so we accepted it & cancelled the request for cash refund verbally & via email.
We then booked a future cruise using this FCC direct with Princess all we had to pay was £190 to make up the difference in the price. Duly paid confirmation invoice received PAID IN FULL outstanding 0.00.
Two weeks ago we received an email (no explanation) with a revised invoice I thought I had received by mistake. I rang Princess spoke to Monica to query apparently our FCC was given to us in error no apology, no nothing, no explanation they had just removed it. Absolutely no way were they going to honour it or even compensate. Customer service WHAT customer service. Not helpful at all I told her to cancel & refund my £190 which I chased yesterday to be told it could be another week or more. Whilst talking to Monica I asked about the refund now FCC had been removed she was less than helpful. Firstly she intimated it had been paid back to Travel Agent & I should chase them for it. On pushing her further as to when it had been paid she admitted it hadn't been made but I had to speak to the Travel Agent. She could offer no timescale just kept repeating parrot fashion you will need to speak to Travel Agent. On speaking to Ruper (not sure of spelling) yesterday as well as chasing £190 I again asked about the original refund again no timescale given & she told me that I had to speak to Travel Agent. I then dared to ask if I booked a future cruise could the refund be transferred across as a deposit to be told NO (quite viciously) it doesn't work that way & that if we booked a future cruise we would have to pay a deposit. No chance of that happening. We love cruising we have sailed many many times with various cruise lines the majority being with Princess.
194 days since original cancellation and still counting, how long are they going to withheld our money??
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Linda Ryan
Absolutely horrendous customer service.
Reviewed on 2020-10-11T19:10:23
Absolutely horrendous customer service. If I could have given them zero stars I would!I realise it's been a tough time for companies but we have now been waiting 7 months for our refund, despite being told on numerous occasions that it was being expedited. Total rubbish. Unfortunately we have a cruise booked for next April and I'm now wondering if they're hanging off paying us until our balance is due for the next cruise at the end of December. Will never travel with them again. ?
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Connie Hamilton
Full Refund received as promised
Reviewed on 2020-10-05T12:45:20
My mother and I were in Singapore in Feb 2020 and our cruise was cancelled the afternoon before.Like everyone who had their cruise cancelled we were in the long line of waiting for a refund. Firstly, the full amount of the cruise, our booked excursions and booked treatments and packages were ALL refunded within 10 days of the cancellation. Yes, I had to submit a request for reimbursement of a complimentary nights accommodation and return flights home but we received our refund via a cheque (it did take 3 months however). We also received a 100% future cruise credit.
I look forward to Cruising again.
read more
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