Review (August 2025)

Pure barre offers an effective total body workout focused on low-impact/high-intensity movements that improve strength and flexibility for every body.

45M

Estimated Revenue

184.92k

Website Visitors

4/5

Trustpilot Score

What do we know about Pure Barre?

Estimated Revenue (2020)

$45M

Total Employees

2800

Founded

2001

Industry

Health Wellness And Fitness

Last Funding Date

Private Equity May 2015

Location

Irvine, United States

About

Pure Barre: Pure Barre offers an effective total body workout focused on low-impact/high-intensity movements that improve strength and flexibility for every body.

Social Links

Alexa Ranking: 195062

What is Pure Barre's Revenue?

Pure Barre's estimated revenue for 2024 is $45M.

What does Pure Barre do?

Pure Barre is the largest, most established barre franchise with more than 500 studios across North America. With a dedicated following of 550,000+ clients, Pure Barre focuses on small movements that result in big changes. Pure Barre's innovative technique comes in a range of class offerings that target strength, cardio and flexibility for people of all levels, providing clients with self-focused time to transform the body and mind. Clients can also get their Pure Barre fix anywhere, anytime with Pure Barre On Demand, featuring weekly class streaming. For more information, visit www.purebarre.com. In 2018 Pure Barre joined the Xponential Fitness family of boutique fitness brands. Xponential Fitness is the curator of the best brands across every vertical in the boutique fitness space – including Pilates, indoor cycling, stretch, rowing, dance and yoga. Currently, Xponential Fitness'​ portfolio of brands includes Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, and most recently, Pure Barre. Visit www.xponential.com to learn more.

What are the monthly traffic metrics for Purebarre?

6/mo Traffic Growth

19.60%

All Time Traffic Growth

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Monthly Hits

185k

Time on Site

2.3Mins

Bounce Rate

40%

How fast is Purebarre growing?

Purebarre has grown by 11.7% in the last 6 months according to SimilarWeb.

How do people interact with Purebarre?

Last month, Purebarre received 185k visitors who spent an average of 2.3 minutes on the website and visited 4.0 different pages per session. Overall, 40% of people bounce on the first visit.

How do people find Purebarre?

77.4k people (42%) visit Purebarre directly. 93.5k (51%) people search for them in Google. Whereas, 2.5k (1%) discover Purebarre through Facebook, Reddit, and YouTube. 2.8k (2%) visitors come from Purebarre's email newsletters. Finally, 166.4 (0.1%) people come from affiliates and or paid referrals.

Who uses Purebarre?

Purebarre's top market is the United States and they receive 176.9k (95.6%) people.
Then the 2nd is Canada with 5k (2.7%).
The 3rd is is United Kingdom with 486.7 (0.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

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