Review (July 2025)

Rare beauty is makeup made to feel good in, without hiding what makes you unique. shop airy, breathable formulas that are easy to apply, blend and build.

11.6M

Estimated Revenue

610.63k

Website Visitors

3.4/5

Trustpilot Score

What do we know about Rare Beauty?

Estimated Revenue (2020)

$11.6M

Total Employees

80

Industry

Cosmetics

Location

El Segundo, United States

About

Rare Beauty: Created by Selena Gomez, Rare Beauty is making a stand against unrealistic standards of perfection. This is makeup made to feel good in, without hiding what makes you unique. Airy and breathable, our skin-loving formulas go on easy for adjustable coverage and a fresh finish that always looks like you.

Social Links

Alexa Ranking: 90265

What is Rare Beauty's Revenue?

Rare Beauty's estimated revenue for 2024 is $11.6M.

What does Rare Beauty do?

Makeup made to feel good in, without hiding what makes you unique. Only at Sephora and RareBeauty.com.

What are the monthly traffic metrics for Rarebeauty?

6/mo Traffic Growth

-40.80%

All Time Traffic Growth

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Monthly Hits

611k

Time on Site

1.9Mins

Bounce Rate

37%

How fast is Rarebeauty growing?

Rarebeauty has grown by 22.5% in the last 6 months according to SimilarWeb.

How do people interact with Rarebeauty?

Last month, Rarebeauty received 611k visitors who spent an average of 1.9 minutes on the website and visited 4.0 different pages per session. Overall, 37% of people bounce on the first visit.

How do people find Rarebeauty?

132.3k people (22%) visit Rarebeauty directly. 420.9k (69%) people search for them in Google. Whereas, 31.7k (5%) discover Rarebeauty through Facebook, Reddit, and YouTube. 4.5k (1%) visitors come from Rarebeauty's email newsletters. Finally, 2.6k (0.4%) people come from affiliates and or paid referrals.

Who uses Rarebeauty?

Rarebeauty's top market is the United States and they receive 303.2k (49.7%) people.
Then the 2nd is United Kingdom with 31.9k (5.2%).
The 3rd is is Australia with 26.3k (4.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Rarebeauty's customers say about them?

Review Score

3.4/5

Total Reviews

1

Info

Rarebeauty
5 Star
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4 Star
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3 Star
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Read reviews that mention
Robyn C

rare beauty is not bad it's just average makeup

Reviewed on 2021-03-20T03:57:17

For reference i wanted to say that i usually use bare minerals makeup. i usually go for the barely there makeup look.So,i really wanted to love this line by Selena Gomez. But honestly it's average, you can get the same look and feel from drugstore makeup. To pick out a shade of foundation that matches was a task, i had to return to sephora three times in order to get the right match. I had problems with the foundation creasing more than other brands. The blushes come in nice beautiful colors- probably the only product i would buy again. The makeup is not horrible by any means, but like i said you can achieve the exact look with cheaper makeup. I do have to say that i love the fact that she is bringing awareness to mental health and putting some of the profits of her line towards that cause- that is wonderful. But i just wanted to give my honest opinion for people that have heard all the hype about the makeup. final thoughts- rare beauty is not bad it's just average.
read more

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