Review (August 2025)

7.75M

Estimated Revenue

5.2M

Website Visitors

1.6/5

Trustpilot Score

What do we know about Ray-Ban?

Estimated Revenue (2020)

$7.75M

Total Employees

130

Founded

1937

Industry

Apparel Fashion

Location

Milan, Italy

About

Ray-Ban: Ray-Ban® is the global leader in premium eyewear market. Discover the collections of sunglasses and eyeglasses for women, men and kids.

Social Links

Alexa Ranking: 16473

What is Ray-Ban's Revenue?

Ray-Ban's estimated revenue for 2024 is $7.75M.

What does Ray-Ban do?

Ray-Ban is an American brand of sunglasses founded in 1937. Style, tradition, and freedom of expression are key values of Ray-Ban, a world leader in sun and prescription eyewear.

What are the monthly traffic metrics for Ray-ban?

6/mo Traffic Growth

-6.30%

All Time Traffic Growth

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Monthly Hits

5M

Time on Site

3.8Mins

Bounce Rate

45%

How fast is Ray-ban growing?

Ray-ban has grown by -25.1% in the last 6 months according to SimilarWeb.

How do people interact with Ray-ban?

Last month, Ray-ban received 5M visitors who spent an average of 3.8 minutes on the website and visited 5.0 different pages per session. Overall, 45% of people bounce on the first visit.

How do people find Ray-ban?

1.5M people (28%) visit Ray-ban directly. 3M (58%) people search for them in Google. Whereas, 200.3k (4%) discover Ray-ban through Facebook, Reddit, and YouTube. 63.9k (1%) visitors come from Ray-ban's email newsletters. Finally, 318k (6.1%) people come from affiliates and or paid referrals.

Who uses Ray-ban?

Ray-ban's top market is the United States and they receive 2.4M (45.2%) people.
Then the 2nd is Brazil with 647.3k (12.4%).
The 3rd is is Canada with 272.6k (5.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Ray-ban's ads on Google?

Google Ads

Ray-Ban.com - Ray-Ban® Official Site‎

http://www.ray-ban.com/usa/sunglasses/clp

Shop Iconic Ray-Ban® Styles to Find the Perfect Valentine's Day Gift! Styles: Aviator, Wayfarer, Clubmaster, Round, Custom, Clubround, Gatsby, Flash Lens, Erika, Flat Lens

Ray-Ban® Original Aviator | Free Shipping & Free Returns‎

https://www.ray-ban.com/usa/sunglasses/aviator/plp

Online Exclusive. Shop The Iconic Aviator Collection & 1937 Ray-Ban® Aviator! Secure payment. Dedicated customer care. Free shipping. Styles: Aviator, Wayfarer, Clubmaster, Round, Custom. 116 Wooster St, New York, NY‎ - (212) 334-3545‎

Ray-Ban.com | Ray-Ban® Official Site | Our Spring Styles Just Dropped‎

https://www.ray-ban.com/

Rating for ray-ban.com: 4.4 - Average delivery time: 1–2 days Our Latest Spring Styles Just Dropped. Exclusively Available Online At Ray-Ban.com! Customize Your Ray-Ban. Accessories. Dedicated Customer Care. Secure Payment. Free Express Shipping. Prescrip

Ray-Ban® Official Site | Ray-Ban Wayfarer Sunglasses‎

https://www.ray-ban.com/usa/sunglasses/wayfarer/plp

New Wayfarer, Original Wayfarer, and Folding Wayfarer styles. Discover The Selection!

Ray-Ban® Official Site - Ray-Ban Aviator Sunglasses

https://www.ray-ban.com/usa/sunglasses/aviator/plp

Originally Designed for U.S. Aviators, One of The Most Iconic Models. Shop Now! Free Shipping on All Orders. Shop Your Favorite Aviator Sunglasses Today! Buy Now and Pay Later. Customize online. Free Shipping & Returns. Online exclusives. Prescription Lenses.

What do Ray-ban's customers say about them?

Review Score

1.6/5

Total Reviews

1134

Info

Ray-Ban
5 Star
15.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
85.0%
Read reviews that mention
Catherine

I pretty much NEVER leave poor reviews…

Reviewed on 2022-01-07T19:58:57.000Z

I pretty much NEVER leave poor reviews for anything because I think I'm very easy going. But in this case,I have to. I've been trying to order Rx sunglasses for over 2.5 months and my orders have been cancelled without notification or reason. I tried twice to order the same sunglasses and even though it said it'd deliver within a week, I patiently waited months and gave them the benefit of the doubt that either my Rx was difficult or that the holiday rush caused some issues. Neither were the case as I waited a month after the holidays and resubmitted my Rx several times, even when they asked again for information I had already sent.And this last time, when I called to ensure it was being sent a week after placing my order, they assured me it was already being packaged and would be sent out that day so I'd receive that confirmation email. I never did, so I called 2 days later only to find the order had been cancelled again.I don't know how they haven't been called out for this because it seems I'm not the only one this has happened to. They're charging me over $600 (pre-sale) for this and after 2.5 months, I've got nothing to show for it but a couple of cancelled orders for no reason. I can't believe they can still get people to pay them that much for their product. Luckily based off sharing my experience here, I've turned a couple of friends off of their brand now.
read more
Thenanda Tun

Best Sunglasses Ever

Reviewed on 2022-01-05T18:37:28.000Z

I have received this CNY limited edition sunglasses as new year gift from my supervisor. It looks stylish,amazing and gorgeous. I love it much.
read more
Mo

Poor Order Management

Reviewed on 2021-12-31T18:35:48.000Z

Ordered a gift for a friend on Dec.22nd, the DHL tracking was showing it was shipped from their hub in Atlanta to my address in British Columbia,Canada. A few days later, it stalled on hold in Cincinnati, OH, and ultimately, without sharing any update with me, DHL returned it to the shipper saying that there is a new address for this order. Today is Dec. 31st, and yet no clarification on their end. I called customer service, and they were surprised why a package on the way to Canada should be in Cincinnati after 9 days and going back to their stock!! It's been a very frustrating experience.
read more
Blake Wood

Shocking experience during Black Friday…

Reviewed on 2021-12-28T23:41:39.000Z

Shocking experience during Black Friday sale. Received glasses, one lens not in frame and not even Progressive lenses which I ordered.They were willing to send another pair. Second pair came. They were progressives, but not the right prescription and the reading section was blurry for me. Checked with my optometrist who confirmed the lenses were not the prescription she gave me. The third time I wanted to make sure they got it right so asked to talk to a supervisor - Jeff S. - who told me Rayban couldn't accommodate me - they couldn't make a simple 2.5 reading lens!! RAYBAN??? I think not. NOT THE QUALITY OR INTEGRITY THEY USED TO BE. Don't waste your time.
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David

If you're not 100% about the glasses, don't buy them!!

Reviewed on 2021-12-26T10:23:55.000Z

Bought a pair of glasses when they had 30% discount. I chose the size S according to their recommendation by measuring etc.,which was too small when it arrived. I asked to send this back and change to the bigger one. And they refused to do any changes, I had to send the S back (and pay 10 euros for sending it) + ordering the new pair again, and the discount was already gone and they refused to apply it on the new pair even though I was basically just changing the size of the glasses (not customized glasses). Even the smallest and less serious shops do this nowadays. Terrible from RayBan!!
read more
Roland Castillo

Holy smokes..where to start

Reviewed on 2021-12-25T17:23:21.000Z

Holy smokes..where to start. DO NOT BUY FRom THESE THEIVES. Been trying for over a month to get a refund.They canceled my order and refused to give me my money back. Worst customer service...that might as well not have one. The glasses are cheap as heck they don't make then how they use to. Your better off buying blenders or michael kors. Seriously don't buy from this company they are horrendous
read more
Gabriel.

Rayban sunglasses are garbage

Reviewed on 2021-12-25T15:25:34.000Z

Rayban sunglasses are garbage, they have been built in Asia for the last few years and the results are catastrophic.I just had 2 pairs of sunglasses break on me, for no apparent reason, temples detached from the hinges, defective screws ,, low quality lenses that discolor after a few weeks and polarized coating decaying if you clean them with authorized cleaners approved by Rayban. This is a disgrace done to a brand which I have wore and purchase sunglasses since 1987. In fact those are still intact after all these years of wearing, even on the front lines. These days you buy knock offs, or you buy directly from Rayban or authorized dealers and the quality is pitiful. I just dealt with the service department 2 weeks ago and after they requested numerous pictures of a pair of recently received sunglasses, they denied the coverage which was a simple repair. RAYBAN does not stand behind their products. The repair, support department is NOT in the US.
read more
STACYE M

Order some glasses before Thanksgiving…

Reviewed on 2021-12-23T15:16:30.000Z

Ordered some glasses before Thanksgiving for a Christmas gift and they not even giving me a Eta date .So customer service has been terrible trying to even give me an explanation so I cancelled the order . Lost a loyal customer.
read more

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