Review (September 2024)

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424.5M

Estimated Revenue

7.96M

Website Visitors

2.3/5

Trustpilot Score

What do we know about Rituals?

Estimated Revenue (2020)

$424.5M

Total Employees

3200

Founded

2000

Industry

Cosmetics

Location

Amsterdam, Netherlands

About

Rituals: Rituals helps you slow down, to find happiness in the smallest of things. It is our passion to turn everyday routines into more meaningful rituals.

Social Links

Alexa Ranking: 444273

What is Rituals's Revenue?

Rituals's estimated revenue for 2023 is $424.5M.

What does Rituals do?

Founded in 2000, Rituals takes inspiration from the impressive power of natural ingredients, as well as ancient Eastern beauty and wellness traditions. At the brand's core, is the belief that happiness can be found in the smallest of things. In a hectic and sometimes overwhelming world, simply taking the time to enjoy a warm bath, a cup of tea or a relaxing massage can take on a special significance. It is our passion to transform daily routines into meaningful moments. Rituals celebrates everyday luxury, sustainable measures and the art of slowing down. At Rituals, we go beyond just products, we live and breathe well-being through our insightful articles, yoga videos, delicious healthy recipes and guided meditations, shared via our social channels, magazine and app. Want to step into our world? Visit one of 625+ stores globally or head to the new flagship store in Amsterdam, House of Rituals, where The Art of Soulful Living truly comes to life.

What are the monthly traffic metrics for Rituals?

6/mo Traffic Growth

6.70%

All Time Traffic Growth

Create Free Account

Monthly Hits

8M

Time on Site

2.9Mins

Bounce Rate

47%

How fast is Rituals growing?

Rituals has grown by -15.7% in the last 6 months according to SimilarWeb.

How do people interact with Rituals?

Last month, Rituals received 8M visitors who spent an average of 2.9 minutes on the website and visited 4.0 different pages per session. Overall, 47% of people bounce on the first visit.

How do people find Rituals?

2.4M people (31%) visit Rituals directly. 4.6M (58%) people search for them in Google. Whereas, 195.5k (2%) discover Rituals through Facebook, Reddit, and YouTube. 207.6k (3%) visitors come from Rituals's email newsletters. Finally, 168.3k (2.1%) people come from affiliates and or paid referrals.

Who uses Rituals?

Rituals's top market is the Netherlands and they receive 1.8M (22.2%) people.
Then the 2nd is Germany with 1.4M (17.8%).
The 3rd is is France with 682.7k (8.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Rituals's ads on Google?

Google Ads

RITUALS® Online Store | Home, Bath & Body Cosmetics‎

https://www.rituals.com/en-us/home

Luxurious collection of high quality bath, body & home products. Buy your favorite products online. Free shipping when you spend $50 or more. Home & Body Products. Official Website.

Rituals.com - RITUALS® Cosmetics - Free Shipping Over $50

https://www.rituals.com/en-us/home

Luxurious collection of high quality products. Buy Your Favorite Product Online.

rituals.com - RITUALS Cosmetics & Beauty - Free shipping over $40‎

https://www.rituals.com/en-us/home

Luxurious collection of high quality products. Buy Your Favorite Product Online. Free Shipping +$40 · No Animal Testing · Free Online Magazine · Free Returns Types: Shower Foam, Scented Candles, Body Moisturizer, Body Scrub, Gift Sets, Perfume

RITUALS® Online Shop - Find The Perfect Gifts Here

https://www.rituals.com/en-us/home

Luxurious collection of high quality products. Buy Your Favorite Product Online. Turn daily...

RITUALS® Cosmetics - Luxury Body & Home Products

https://www.rituals.com/en-us/home

Luxurious collection of high quality products. Buy Your Favorite Product Online. Turn daily routines into meaningful rituals. Your Body. Your Soul. Your Rituals. Free Gift With Purchase. No Animal Testing. Free Shipping from $50. Home & Body Products. Fast Delivery: 2-5 days.

What do Rituals's customers say about them?

Review Score

2.3/5

Total Reviews

1177

Info

Rituals

[email protected]

+44 (0) 20-80680792

Amsterdam

5 Star
50.0%
4 Star
0.0%
3 Star
0.0%
2 Star
5.0%
1 Star
45.0%
Read reviews that mention
Rovena

I have had negative experiences with…

Reviewed on 2021-05-21T18:26:39

I have had negative experiences with Rituals staff.The products are luxurious and high quality,but the free gift they promise you don’t ever get.On top of that the items are on sale supposedly but when you pay you get charged the full price.Sort it out please. R.s
read more
Debbie Bennett

I have had 2 negative expereinces with…

Reviewed on 2021-05-16T11:21:27

I have had 2 negative expereinces with Rituals. Firstly, i was advised in store - i had enquired about a tea that would calm and aid sleep.I was recommennded a product (that i purchased) that contained ginger; ginger is used for stimulating! Secondly, i placed an order online for the foaming shower gel. After vigourous shaking of bottle, all that came out was a watery think liquid, not foam at all. I contacted customer service, and was asked my customer order number (twice). Then emailed again asking for batch number - stalling tactics? Then after several emails back and forth, i received yet another email thanking me for my feedback and they'll pass this on to manufacturing! What a joke! I just want what i paid for please?! a replacement would be nice!! Poor show Rituals.
read more
Stevie Mac

Many thanks to Jo @ Rituals Cheshire…

Reviewed on 2021-05-15T16:05:09

Many thanks to Jo @ Rituals Cheshire Oaks for taking time to sort out a recent order...It is employees like this that don't let a slight hiccup on an order put you off coming back ... Great products help, but great customer service is key to selling them. Thank you :-)
read more
Shelby

Thank You James Trafford Centre

Reviewed on 2021-05-12T15:31:50

This is a thank you to James at the Trafford Centre store. My partner and I came in today,because as we were walking past the store it smelt beautiful, so we went in. We both came away with some amazing products and we can not wait to use more of them. James was so knowledgeable and friendly and honestly just amazing. We haven’t had an experience like that in a store for a long long time, so thank you. 100% would recommend going into store to try the products and purchase something for yourself because the quality and scents are unreal and really sustainable and friendly. Amazing, super happy. Thank you. We will be back.
read more
Ayesha

Good products

Reviewed on 2021-05-08T17:42:00

Good products, issue with my delivery but was rectified and new order arrived 24hr later ! Great :)
Emily

very cheap ingredients in products.

Reviewed on 2021-05-08T17:09:13

products contain incredibly cheap/synthetic poor quality ingredients, you are only paying for the packaging and smell,the standard is the same as any supermarket brand thats 1/10th of the price, in general very bad quality in the products.
read more
Rachel

Rituals gift items…

Reviewed on 2021-05-07T04:55:38

I got a gift card to spend here and I'm so happy with my products. Beautifully packaged,special keep boxes with the items in. Special free gift items included. ??Fantastic prices, not expensive at all. I ordered wednesday night and got them delivered by Thursday evening for free. Designated delivery person that kept me updated throughout the day. I definitely recommend this company and will be ordering again . ⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
read more
MICHELLE

Absolute garbage.

Reviewed on 2021-04-26T14:38:05

Honestly... Their products are absolute garbage. You're not paying for quality, you're paying for branding when you buy from this company. I am not someone who has sensitive or damaged skin,you can throw pretty much whatever shampoo or showergel at me and I'll be fine. Yet SOMEHOW, their shampoo gave both me and my partner extremely itchy scalps. It took us a while to figure out what was doing it to us, but we did in the end, and threw out the shampoo and conditioner and went back to regular supermarket brands. No issues since. Their shower gel irritated and promoted my keratosis pilaris on my arms as well as dried out my skin. The moisturizer then gave me a rash when I tried to rectify the issue. The only rituals products left in our household are now handsoap that is drying our hands out to the point where the skin is cracking and hand moisturizer that doesn't penetrate the skin in any way and rather just forms a layer that is easily reactivated by a little bit of water and wiped off. 0/10 do not buy unless you don't care about keeping your skin healthy.
read more

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