Review (August 2025)

Shop for the latest fashion clothing and trends for women's, men's and kids' at river island. buy online at your favourite high street store.

1.4B

Estimated Revenue

12.9M

Website Visitors

1.8/5

Trustpilot Score

What do we know about River Island?

Estimated Revenue (2020)

$1.4B

Total Employees

4800

Founded

1988

Industry

Retail

About

River Island: Shop for the latest fashion clothing and trends for women's, men's and kids' at River Island. Buy online at your favourite high street store.

Social Links

Alexa Ranking: 4692

What is River Island's Revenue?

River Island's estimated revenue for 2024 is $1.4B.

What does River Island do?

Do you like Spreading the Joy of Fashion? With more than 60 years of history in the bag, ours is a brand with an impressive heritage. Style is well and truly in our blood. As well as UK and Ireland, we are represented globally through our stores in Western Europe, Eastern Europe, Middle East and Asia. Our e-commerce business is helping to set the trend globally, shipping to 125 countries whilst also growing our presence on the world's leading digital fashion marketplaces. Our customers come to us because they love the twist we put on latest trends, the range of products we have and the passionate service they get from people who love their fashion. Like our customers, we are always on the lookout for the next must have item. It's our mission to keep our ranges fresh. Our people make all the difference. Just as the River Island name pulls customers in off the high street and inspires them to buy online, our employer brand turns the heads of talented people, inspiring them to join, stay and grow with us.

What are the monthly traffic metrics for Riverisland?

6/mo Traffic Growth

36.80%

All Time Traffic Growth

Create Free Account

Monthly Hits

13M

Time on Site

4.4Mins

Bounce Rate

45%

How fast is Riverisland growing?

Riverisland has grown by 58.2% in the last 6 months according to SimilarWeb.

How do people interact with Riverisland?

Last month, Riverisland received 13M visitors who spent an average of 4.4 minutes on the website and visited 6.0 different pages per session. Overall, 45% of people bounce on the first visit.

How do people find Riverisland?

3.7M people (28%) visit Riverisland directly. 7.9M (61%) people search for them in Google. Whereas, 368.3k (3%) discover Riverisland through Facebook, Reddit, and YouTube. 152.1k (1%) visitors come from Riverisland's email newsletters. Finally, 596.6k (4.6%) people come from affiliates and or paid referrals.

Who uses Riverisland?

Riverisland's top market is the United Kingdom and they receive 9.7M (75.2%) people.
Then the 2nd is United States with 1M (7.8%).
The 3rd is is Ireland with 533.8k (4.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Riverisland's ads on Google?

Google Ads

Girls' Party Dresses | Shop The Latest Girls' Fashion | riverisland.com‎

https://us.riverisland.com/c/girls/dresses?f-cat=party-dresses

Cute Party Dresses For All Ages. Sign Up To Our Newsletter & Get 15% Off!

Keyword: girls party dresses

Girls' Party Dresses | Free Shipping Over $50 | riverisland.com‎

https://us.riverisland.com/c/girls/dresses?f-cat=party-dresses

Shop The Latest Party Dresses For Girls. New Season Range In Stock Now

Girls' Party Dresses | Free Shipping Over $50‎

https://us.riverisland.com/c/girls/dresses?f-cat=party-dresses

Shop The Latest Party Dresses For Girls. New Season Range In Stock Now Deal: Up to 40% off Selected Items · Starts Nov 28

Keyword: party dress girls

River Island Girls' Boots - Free Shipping Over $50‎

https://us.riverisland.com/c/girls/footwear?f-cat=boots

Shop The Latest Boots For Girls. New Season Range In Stock Now

Baby Girls' Outfits - Shop Our New Baby Collection‎

https://us.riverisland.com/c/girls/mini-girls/baby-girls-outfits

Cute Outfits For Baby Girls. Sign Up To Our Newsletter & Get 10% Off!

What do Riverisland's customers say about them?

Review Score

1.8/5

Total Reviews

1789

Info

Riverisland
5 Star
20.0%
4 Star
5.0%
3 Star
0.0%
2 Star
0.0%
1 Star
75.0%
Read reviews that mention
hana

I recently bought a pair of trainers

Reviewed on 2021-05-22T13:32:51

I recently bought a pair of trainers. Upon receiving them, I found they were damaged I returned them expecting to receive a refund.Instead they send me a digital gift card instead. After calling them up they say they cannot do anything else, as that's their policy. I'm very upset and frustrated as far as I know, if the item is faulty you return for a full refund. I will definately not be shopping here anymore and i dont recommend this store. Poor quality, poor customer service. they take you money
read more
Aisha Aziz

Disappointed customer

Reviewed on 2021-05-22T09:08:39

Very disappointed from river island the prices are extremely high but the quality is really bad boughtmy son a set of top and bottom for £28 wore it’s once wash it and the trousers looks like as if it’s worn many times n it’s got tiny stuff on it also got my baby joggers same thing happened with that as customer I went there thinking prices are high maybe quality is good 2 but no was a big mistake....
read more
Anisa Ali

Dont Bother!!

Reviewed on 2021-05-21T23:06:29

I recently ordered my daughters clothes from river island online. The clothes looked beautiful to be fair and so did the shoes.But unfortunately the shoes didnt fit, they were far to tight fitted, saying my daughter has slim fit feet and the clothes after just wearing them for 3 hours began fluffing and looking really tacky. I took them back to the local store, where the manager told me its my fault the clothes began fluffing and told me the shoes couldnt be returned as they looked worn( i tried them on her they didnt fit so took them straight of ). I told her im not happy about the response, so she said 'well return them to where you bote them from'. I was very dissapointed to say thats £80 down the drain. Its not the first time the clothes have been very poor quality for the prices RI charge. RI has indeed gone very downhill with quality, I will never be purchasing from here again!!
read more
Lynne

Easy ordering, fast delivery but refund delay

Reviewed on 2021-05-21T17:56:22

Easy ordering and fast delivery. Quality is fine, not overly thick but smart looking.Sadly I had to return one item as the colour was not quite that of the image on the website. Easy returns options with no need for a printer. The only gripe I have is I know from the tracking the return has been received yet no refund yet. I returned an item to another high street store the same day as this one and I received my refund immediately the same day, not sure why its much longer with River Island given everything's electronic?
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Gill Madden

Awful Customer Service

Reviewed on 2021-05-20T20:18:50

I had purchased a pair of boots online to be delivered to my local store, Kilmarnock, due 11th May.I hadn't had an email so went in to see if they were there. I had the misfortune to be served by probably one of the rudest sales assistant I have ever encountered. I was told the delivery wasn't in store. I asked if they could find out where it was, but was told I had to contact customer services myself. It was obviously a huge effort for her to get me the contact number, but she eventually did. When I tried the number, I got a message saying the number was closed. I returned to the shop to check and I had the number she'd given me. When I said it wasn't right, I was told that's the only number they had. I asked if she could suggest how I could find out where my order was, to which she said it was my problem as I'd bought the boots online and she couldn't help any more. I asked if they had the boots in store, whereupon she waved in the general direction of the shoe section and told me that was all they had. I returned home and went online, to discover the correct number for customer services. When I contacted them, they were able to update me that the boots had in fact been delivered to the shop on time and the error was on their part so he would contact the store to look for them and update me when I could collect them. An hour later, the store had indeed located them! So, the problem wasn't mine but in fact their mistake. I now have to make another trip in to Kilmarnock, and of course pay another lot of parking charges. Their staff, both in store and customer services need some training in customer relations. Mark at customer services did call me back later in the afternoon and he did at least apologise. However the response to my complaint was a 15%off discount code. What an insult for the stress and upheaval all this has caused. So to benefit from the compensation I need to spend money at River Island again. I don't think so.
read more
Aisha Calow

I purchased a bag and after 2 days some…

Reviewed on 2021-05-18T18:39:13

I purchased a bag and after 2 days some stitching had already came out and came apart
L EDDY

10/10 for customer service via the ‘Chat’ service

Reviewed on 2021-05-18T18:15:50

Absolutely great service from the customer service ‘chat’ service. I recently ordered the wrong item,having paid for them with PayPal I thought it would be impossible to cancel my order. Using Chat was very quick, easy to use, connected to a service advisor immediately. Explained my mistake, she cancelled my order and told me that the money would be back in my account within 3-5 working days. Within the hour the money was refunded into my account. Absolutely an amazing service from Alex on chat. Definitely recommend that you use this service if you have any problem, so much quicker than trying to Speak to someone on the telephone and certainly so much quicker than sending an email. Thank you River Island and much thanks, 10/10 for Alex who dealt with me so efficiently ?
read more
Jenny Johnson

Screaming with frustration here.

Reviewed on 2021-05-17T11:16:00

Screaming with frustration here.. ordered and paid for a multipack of jeans online only to be sent a single pair.Called up to be told it’s a warehouse error and I have to rtn for refund even tho I want the jeans I can’t keep them as they won’t refund me at all if they don’t get them back. Begrudgingly sent them back, told to reorder and sent a new discount code Via email to replace the original code I used when ordering. No refund as yet but ordered same multipack again in good faith and today I get ANOTHER SINGLE PAIR OF JEANS... river island you now have £120 of my money and you are asking me to return the single pair of jeans again for a refund...!!!! How can you make the same ‘warehouse error’ on the same product again just over 1 week later...???? And why should I be left sitting here with no jeans and no money due to your error..???
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