Roka: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Roka makes patented and award-winning performance sunglasses, prescription eyewear and technical apparel. designed for athletes and by athletes.

1.25M

Estimated Revenue

484.48k

Website Visitors

3.6/5

Trustpilot Score

What do we know about ROKA?

Estimated Revenue (2020)

$1.25M

Total Funding

$42.8M

Total Employees

66 Founded

2011

Industry

Sporting Goods

Last Funding Date

Venture (Round not Specified) Apr 2018

Location

Austin, United States

About

ROKA: ROKA makes patented and award-winning performance sunglasses, prescription eyewear and technical apparel. Designed for athletes and by athletes.

Social Links

Alexa Ranking: 56471

What is ROKA's Revenue?

ROKA's estimated revenue for 2024 is $1.25M.

What does ROKA do?

ROKA was founded in a garage in Austin, Texas by two former Stanford All-American swimmers on a mission to redefine the standard for performance design. In just four years we've earned more than 30 patents and built an industry-leading and award-winning in-house design and development team that engineers the most technical eyewear and gear on the planet. Our athletes have won numerous world titles, including Olympic gold in triathlon and speed skating, as well as taking multiple Tour de France cycling stages wins and the Dakar Rally. We design our products to accomplish the impossible in order to make sure they'll perform for anyone, anywhere—no matter how big or small the challenge.

What are the monthly traffic metrics for Roka?

6/mo Traffic Growth

-2.20%

All Time Traffic Growth

Create Free Account

Monthly Hits

484k

Time on Site

2.7Mins

Bounce Rate

42%

How fast is Roka growing?

Roka has grown by -15.9% in the last 6 months according to SimilarWeb.

How do people interact with Roka?

Last month, Roka received 484k visitors who spent an average of 2.7 minutes on the website and visited 5.0 different pages per session. Overall, 42% of people bounce on the first visit.

How do people find Roka?

196.9k people (41%) visit Roka directly. 194.9k (40%) people search for them in Google. Whereas, 64.7k (13%) discover Roka through Facebook, Reddit, and YouTube. 11.4k (2%) visitors come from Roka's email newsletters. Finally, 2.7k (0.6%) people come from affiliates and or paid referrals.

Who uses Roka?

Roka's top market is the United States and they receive 341.9k (70.6%) people.
Then the 2nd is United Kingdom with 15.7k (3.2%).
The 3rd is is Canada with 13.2k (2.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Roka's ads on Google?

Google Ads

ROKA Black Friday Sale | Up to 50% Off Tri Apparel‎

https://www.roka.com/

Save Up to 50% On Eyewear & Triathlon Apparel This Black Friday. Limited Time Offer! Arms-Up® Design. Official USAT Partner. Ultimate Triathlon Gear. Ultralight Construction. Styles: Performance Run Apparel, Eyewear, Full Wetsuits, SIM Buoyancy Shorts.

ROKA Running Sunglasses - Performance Sport Sunglasses - roka.com‎

https://www.roka.com/collections/performance-eyewear-sunglasses?gclid=Cj0KEQiA2uDEBRDxurOO77Cp-7kBEiQAOUgKV9CBJER1Exw0fVQ0q3FYB6DR5CgU31lBbvGJpoD44k8aAr058P8HAQ

Uncompromising Fit During All Strenuous Activities. By Athletes, For Athletes. Cutting Edge Technology · 30-Day Returns · Satisfaction Guaranteed · Free shipping over $100 Styles: Phantom, Vendee, Kona, Aviators, Wayfarers

ROKA Running Sunglasses | Award-Winning Sport Eyewear | roka.com‎

https://www.roka.com/collections/sunglasses-for-running

Ultralight Build with Unmatched Clarity & Contrast. Ultimate Performance Optics. Non-Slip Design · Maximum Durability · Gear of the Year 2017 · Ultralight Construction

ROKA Sports Sunglasses | Gear of the Year 2017 Winner | roka.com‎

https://www.roka.com/collections/performance-eyewear-sunglasses

Award-Winning Eyewear Enhanced with Glass Lenses for Unmatched Clarity. Ultralight Construction · Non-Slip Design · Maximum Durability

ROKA Performance Sunglasses - Ultralight Eyewear

https://www.roka.com/collections/ultralight-performance-sunglasses

Industry-leading ultralight frames. Ultra premium lenses. Never-slip patented GEKO™ grip.

What do Roka's customers say about them?

Review Score

3.6/5

Total Reviews

1 Info

ROKA

5 Star

0.0%

4 Star

100.0%

3 Star

0.0%

2 Star

0.0%

1 Star

0.0%

Read reviews that mention

Lucia Vikino

Great customer support

Reviewed on 2021-05-21T02:48:33

Really excellent customer support when I had questions. And I love the product, very lightweight

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Review (August 2025)

Roka makes patented and award-winning performance sunglasses, prescription eyewear and technical apparel. designed for athletes and by athletes.

Estimated Revenue (2020)

$1.25M

Total Funding

$42.8M

Total Employees

66

Founded

2011

Industry

Sporting Goods

Last Funding Date

Venture (Round not Specified) Apr 2018

Location

Austin, United States

About

ROKA: ROKA makes patented and award-winning performance sunglasses, prescription eyewear and technical apparel. Designed for athletes and by athletes.

Social Links

What is ROKA's Revenue?

ROKA's estimated revenue for 2024 is $1.25M.

What does ROKA do?

6/mo Traffic Growth

-2.20%

All Time Traffic Growth

Monthly Hits

484k

Time on Site

2.7Mins

Pages per Visit

5.0

Bounce Rate

42%

How fast is Roka growing?

Roka has grown by -15.9% in the last 6 months according to SimilarWeb.

How do people interact with Roka?

Last month, Roka received 484k visitors who spent an average of 2.7 minutes on the website and visited 5.0 different pages per session. Overall, 42% of people bounce on the first visit.

How do people find Roka?

196.9k people (41%) visit Roka directly. 194.9k (40%) people search for them in Google. Whereas, 64.7k (13%) discover Roka through Facebook, Reddit, and YouTube. 11.4k (2%) visitors come from Roka's email newsletters. Finally, 2.7k (0.6%) people come from affiliates and or paid referrals.

Who uses Roka?

Roka's top market is the United States and they receive 341.9k (70.6%) people.Then the 2nd is United Kingdom with 15.7k (3.2%).The 3rd is is Canada with 13.2k (2.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

Review Score

3.6/5

Total Reviews

1

Info

Read reviews that mention

Great customer support

Roka's top market is the United States and they receive 341.9k (70.6%) people.
Then the 2nd is United Kingdom with 15.7k (3.2%).
The 3rd is is Canada with 13.2k (2.7%).