Review (August 2025)

26.1M

Estimated Revenue

11.21M

Website Visitors

2.4/5

Trustpilot Score

What do we know about Second Life?

Estimated Revenue (2020)

$26.1M

Total Employees

180

Industry

E Learning

About

Second Life: Second Life's official website. Second Life is a free 3D virtual world where users can create, connect, and chat with others from around the world using voice and text.

Social Links

Alexa Ranking: 7707

What is Second Life's Revenue?

Second Life's estimated revenue for 2024 is $26.1M.

What does Second Life do?

Teaching in a 3D virtual world

What are the monthly traffic metrics for Secondlife?

6/mo Traffic Growth

-9.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

11M

Time on Site

11.2Mins

Bounce Rate

21%

How fast is Secondlife growing?

Secondlife has grown by 4.9% in the last 6 months according to SimilarWeb.

How do people interact with Secondlife?

Last month, Secondlife received 11M visitors who spent an average of 11.2 minutes on the website and visited 12.0 different pages per session. Overall, 21% of people bounce on the first visit.

How do people find Secondlife?

8.1M people (72%) visit Secondlife directly. 1.7M (15%) people search for them in Google. Whereas, 831.6k (7%) discover Secondlife through Facebook, Reddit, and YouTube. 183.4k (2%) visitors come from Secondlife's email newsletters. Finally, 153k (1.4%) people come from affiliates and or paid referrals.

Who uses Secondlife?

Secondlife's top market is the United States and they receive 5.4M (47.9%) people.
Then the 2nd is United Kingdom with 677.5k (6.0%).
The 3rd is is Germany with 568.4k (5.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Secondlife's ads on Google?

Google Ads

Second Life - a Virtual World | Join Our Community for Free‎

https://join.secondlife.com/

The Largest User Created 3D Virtual World Choose Your Avatar, Explore & Join Now. Endless 3D Experiences. Be Anyone or Anything. Meet real people. Free voice or text chat. Customizable avatars. Complete Creative Freedom. User-Made 3D Experiences. Types: C

secondlife.com - Play Second Life For Free‎

http://secondlife.com/

Largest User-Created 3D Universe Choose Your Avatar and Join Now! Complete creative freedom · User-made 3D experiences · Make Real Money · Be Anyone or Anything

Second Life - a Virtual World | Join Our Community for Free‎

https://join.secondlife.com/

The Largest User Created 3D Virtual World Choose Your Avatar, Explore & Join Now. Meet real people. Customizable avatars. Endless 3D Experiences. Free voice or text chat. Complete Creative Freedom. User-Made 3D Experiences. Be Anyone or Anything.

Secondlife.com - Play Second Life For Free‎

http://secondlife.com/

Largest User-Created 3D Universe Choose Your Avatar and Join Now! Be Anyone or Anything · User-made 3D experiences · Make Real Money · Complete creative freedom Locations: Seattle, Boston, Davis, Charlottesville

Download Second Life - Log Into the Virtual Universe

https://secondlife.com/support/downloads/

Explore, communicate, and connect in Second Life with the official 3D browsing software. Fast, free, and easy to download & install. User-Made 3D Experiences. Free voice or text chat. Endless 3D Experiences. Customizable avatars. Meet real people.

What do Secondlife's customers say about them?

Review Score

2.4/5

Total Reviews

44

Info

Second Life
5 Star
25.0%
4 Star
5.0%
3 Star
15.0%
2 Star
10.0%
1 Star
45.0%
Read reviews that mention
Sweet Potato

Linden Lab staff uses Alts to harass customers

Reviewed on 2021-04-28T01:29:35

Has devolved into a platform to indulge any depravity one can think of. Customer service is a joke -- even for Premium customers.Many of the Linden Lab associates and partners grief and harass customers, pick out all the best land and parcels for themselves, and operate thousands of alts on the grid. You should understand this: If you're being griefed or otherwise harassed, it may very well be the alts of a Linden Lab employee, LPWD, or viewer developer. TOS is structured to protect bad behavior, and usurp accountability. The parcel security rules in the newer communities are designed to allow griefers to harass with impunity -- 15 secs at a time. If you immediately eject a griefer YOU will be banned. Shockingly, unfiltered harassment in the form of racist images and stereotypically offensive avatars is not only tolerated, multiple complaints to Linden Labs will go completely ignored. The only question is, do they ignore it because the culprits are among their ranks, or do they simply not care? Perhaps the changes to the B of D will have positive impact. As things stand, anyone wondering in for the first time will quickly find it to offer little beyond empty sims, deviant sex, a multitude of alts, nonsensical rules, useless TOS, and an apathetic staff who regards you as a nuisance.
read more
Lacie Hunt

Second life is literally crap,It's full…

Reviewed on 2021-04-26T04:44:11

Second life is literally crap,It's full of prostitution,ageplay,pedophiles,stalkers,hackers, catfishetc.also the staff does not care what anyone is doing or if they are doing horrible things,try reporting ageplay etc and they will ban you from second life and make you lose everything.IMVU is much better then second life and also out ranked second life.give it a go,you can find realistic mesh heads,skins,better clothes then second life,better looking rooms and outdoor rooms,and you dont have to pay rent for your own space.
read more
Julie Gray

I joined Second Life a few months ago

Reviewed on 2021-03-30T14:28:11

I joined Second Life a few months ago. I was bowled over by the awesome graphics, clothes and 'scenes'(sims) to look at. Further than that people are very much 'to themselves'. Not easy to make friends there, which is a shame. I've given up and joined the many who just shop I guess. if you are not into sex or special themes, you are pretty much discarded.
read more
Chaja Lagmore

Lag On High End Pc's And Horrendous Scripts

Reviewed on 2021-03-12T01:53:08

Well my experience was never good on this platform. I always found it to be laggy regardless what kind of system I ran it on.Trolls are quick to tell you, you have a weak system yadda yadda, and that you need a new pc every year in order to play. Well thanks, but no thanks... there are plenty of well made Virtual Worlds with nice graphics that run lag free compared to SL, and I would rather spend my money on RL entertainment, objects than a bunch of pixelated crap that may all disappear one day, and I also prefer to spend time with good quality people that SL seems to lack. I also find it interesting that several users have had their graphic cards fried because they left SL on overnight, and that SL has deleted any posts regarding this matter on the forums when users have made several complaints. Sounds real shady to me... But, hey if you like badly run scripts, lag, replacing your video card often and creepy socially awkward people... by all means play SL.
read more
Janet

I agree with Ron Bizzle

Reviewed on 2021-02-01T01:08:51

I agree with Ron Bizzle. There is also gambling, and it's not regulated. I also agree with those who've posted that Second Life is not for kids,being that it is used as a place where the BDSM community meet and know each other.
read more
Ron Bizzle

Linden Lab is Aiding and Abetting…

Reviewed on 2021-01-20T21:47:30

Linden Lab is Aiding and Abetting Criminal Activity: Millions of real life dollars are siphoned fromthe Second Life music community yearly....without any royalties paid to rightful copyright owners for use of their material...nor are there any real life taxes imposed....all the while....Linden Lab profits from transfer fees for out-going/laundered money.....and music venues wish to act like hotshots while they harbor entertainers who think they are above the law and avoid paying federal taxes on millions of virtual world (Second Life) income. Some people believe real life regulations stop at the log in screen entering Second Life When you speak out against corruption in Second Life....they attempt to flip it around...make you out to be the bad guy...YOU are the criminal.......your name entered into ban list all around the grid. Second Life has become an evil empire full of corruption, greed and trolls....There are much better things to do than to consolidate yourself with a bunch of a--holes. A lot of real life money revolves around virtual world music venues....hiring of entertainers ($20.00 per hour...sometimes a lot more than that.....plus tips.........some earning up to and well over $400.00 per week in real life income)....dance animations, guitars, pianos, drum sets....etc....venues furniture....blah, blah, blah. It cost money to buy virtual world lindens (money) and then it cost again to transfer lindens (money) back out into the real world. I don't believe I've ever run across a bigger loud mouth, egoistic con-artist in all my life.....truly sickening.....: Seth Regan aka "Mankind Tracer"
read more
Shaun Talbot

Was playing second life for two weeks…

Reviewed on 2021-01-02T12:27:15

Was playing second life for two weeks when I bought something in game which I didn't receive,when I disputed it through paypal I was locked out of my account. I contacted then asking to let me back in as I was disputing something I bought not any memberships or anything and they basically told me to drop the dispute or pay $49 to access my account. I dropped the dispute, they let me back into my account. All was good so I thought until I tried to make another payment and they held my payment and have not got back to any other my tickets. So basically the game is useless as you need money and do anything so all the money I spent on the account was pointless. When first playing the game you will be confronted by people who I think work for the game phishing, saying you don't look very good and need to purchase items for your avatar so you end up spending a load of money for nothing really.
read more
tyler wood

I have been in Second life…

Reviewed on 2020-11-25T10:05:21

I have been in Second life approximately 5 years , on and off. Overall I enjoy it. Some people are great ,some not so much. As in real life. My only real issue is the support. If you file a ticket, it can take days or weeks to get any responses. Not even a , we are working on it, email.. for what they charge for premium members. It's very disappointing.
read more

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