Review (August 2025)
Signpost is the leader in small business management software for home service businesses. learn more about our products & see how we can help.
20M
Estimated Revenue
190.18k
Website Visitors
4.2/5
Trustpilot Score
What do we know about Signpost?
Estimated Revenue (2020)
$20M
Total Funding
$88.55M
Total Employees
140
Founded
2010
Industry
Computer Software
Last Funding Date
Series D Jul 2019
Location
New York, United States
About
Signpost: Signpost is a leading provider of CRM and Marketing Automation software that helps small businesses get and keep customers through online reviews and referrals.
What is Signpost's Revenue?
Signpost's estimated revenue for 2024 is $20M.
What does Signpost do?
Signpost envisions a world of local businesses, large and small, thriving through relevant and lasting connections with customers We've been ranked as a "Top Workplace" by The Austin American Statesman and Crain's New York, and we're looking for smart, passionate leaders to join our team and have real ownership and impact from day one. Learn more about Signpost and our current opportunities at www.signpost.com/careers.
What are the monthly traffic metrics for Signpost?
6/mo Traffic Growth
-0.10%
All Time Traffic Growth
Create Free Account
Monthly Hits
190k
Time on Site
1.4Mins
Pages per Visit
2.0
Bounce Rate
61%
How fast is Signpost growing?
Signpost has grown by -7.0% in the last 6 months according to SimilarWeb.
How do people interact with Signpost?
Last month, Signpost received 190k visitors who spent an average of 1.4 minutes on the website and visited 2.0 different pages per session. Overall, 61% of people bounce on the first visit.
How do people find Signpost?
78.6k people (41%) visit Signpost directly. 77.6k (41%) people search for them in Google. Whereas, 4k (2%) discover Signpost through Facebook, Reddit, and YouTube. 28.3k (15%) visitors come from Signpost's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.
Who uses Signpost?
Signpost's top market is the United States and they receive 138.5k (72.8%) people.Then the 2nd is India with 6.2k (3.2%).The 3rd is is United Kingdom with 4.2k (2.2%).
Traffic Growth (last 6 months)
What are Signpost's ads on Google?
Google Ads
Signpost - Review Software - Signpost Reputation Management
https://signup.signpost.com/get-free-demo/
How To Advertise Your Business - Marketing Solution - signpost.com
http://get.signpost.com/adwords-local-advertising.html
Attract More Clients. Be found Online & In Your City. Try A Free Demo Today! Measurable Results · Try Our Free Demo Today · Guaranteed Outcomes · A+ BBB Rating Services: SMS Messaging, Text Tracking, Mobile Marketing
Get 5 Star Business Reviews - Made For Local Businesses
https://signup.signpost.com/get-free-demo/
The complete solution trusted by 1,000s of local businesses to get reviews & grow revenue!
Signpost - Get Better Reviews | Generate More Positive Reviews
https://signup.signpost.com/get-free-demo/
The complete solution trusted by 1,000s of local businesses to get reviews & grow revenue! Get started in as little as 5 minutes with our easy to use review management system. Get 5-Star Reviews. Skyrocket Your Reviews. Automate Reviews By Text. Be the #1 Rated.
Get 5 Star Business Reviews - Made For Local Businesses
https://signup.signpost.com/get-free-demo/
The complete solution trusted by 1,000s of local businesses to get reviews & grow revenue!
Keyword: google business reviews
What do Signpost's customers say about them?
5 Star
85.0%
4 Star
0.0%
3 Star
5.0%
2 Star
0.0%
1 Star
10.0%
Read reviews that mention
Legacy Home Inspection & Appraisal LLC
Hiring Signpost is like hiring another…
Reviewed on 2020-12-12T00:21:18
Hiring Signpost is like hiring another employee just to keep in touch with our past customers to ensure each one is still satisfied with our service.What a priceless tool for small business. I can't recommend Signpost enough if you value online reviews! If a client is not completely satisfied, we can circle back and contact them to ensure they know we value their concerns and will strive to improve our service in any way possible. If a client is absolutely pleased with our service, Signpost puts them directly in front of Google and similar platforms with a single click to share their satisfaction with others considering our business. I have to say, Signpost has become a priceless employee at our company and one of our greatest investments! We continually recommend them to our clients who also own small businesses.
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Dan Allen Joslin
This service was a horrible waist of…
Reviewed on 2020-11-11T01:22:05
This service was a horrible waist of money. They made me prepay for a year thanks I sucked it up even through the pandemic.I canceled with them three weeks before the end of my contracted time. Did there stupid cancelation appointment hoop they require and then was still charged an additional full month. When I called in and inquired they coldly told me that I didn’t give a full 30 day notice and would have to pay for a full additional month. I explained to them that my company is suffering and we are months away from going out of business pleading with them to do the right thing and reverse the charge. They guy on the phone simply said, “it’s our policy, there is nothing that can be done”. This is heartless. Don’t do business with this company, it has no integrity!
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Christopher Saint-Wilson
Interesting Service/Unprofessional Salesperson
Reviewed on 2020-05-14T21:34:08
Signpost seems like it offers a pretty solid streamlined system for various businesses to capture customer data (quite impressively through various APIs and integrations)and I really did like what I saw in their demo of the interface and also the way they seamlessly follow up with customers. However during the SignPost demo the representative kept trashing BirdEye and made a comment that other reputation management platforms will take your google and yelp reviews with them when you cancel and when I called her out and asked her how that would even be possible when it's customers using their own accounts to leave reviews she got choked up and suggested we just move on and agree to disagree. I felt that they could have made a sale today if she didn't try and make a sale based on a false possibility such as BirdEye being able to remove Google Reviews you received while on their platform. Do you think as a marketing manager I'm technically illiterate? Come on. That 100% ruined it for us, sorry to say. Also they do a demo that consists of slideshows (not a live demo, they don't have a demo account to show you) and then at the end demand $3,999 a year up front with no trial period, no cancellation period and no satisfaction guarantee. To me that's a HUGE red flag.
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Susan Richter, RN
Signpost - THE Best
Reviewed on 2020-03-30T20:25:53
We have been using Signpost for three years. We can't say enough good things about this system!It offers a neutral platform upon which clients and prospects can share their experiences with us - who we are, what we do, and how we help them. We are always telling fellow business owners about Signpost - unless, of course, they are competitors!
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Devon Rose
EASIEST platform & YOU will get RESULTS!
Reviewed on 2020-03-10T21:51:51
Colby totally understood our needs. It is hard to find a company that will work as hard as this one does!!They are WHY we can continue to communicate and get positive reviews and increased SALES---Did I mention increased SALES?? Very happy we are on our 2nd year of being a customer!!
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V
Had a great experience with Signpost
Reviewed on 2020-03-06T00:05:44
Had a great experience with Signpost. They boosted our reviews on Yelp and Google with active and simple solicitation to our customers.The integration of their product with existing platforms such as Quickbooks and Constant Contact was user-friendly. Lastly, their customer service was informative and courteous.
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EOS Lymphatic Massage
Excellent company
Reviewed on 2020-03-02T19:09:13
Excellent company! Colby and Chris have been great with prompt follow-up. Their reputation management is top of the line.Well worth the $$ spent doing their Google Adwords management option. Highly recommend Signpost if you're a solo practitioner/small business owner. They're awesome!
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Alan Rolette
Signpost is awesome!
Reviewed on 2020-02-28T22:02:22
As a small business owner there is so much to pay attention to that doesn't include what you ACTUALLY provide as a service.Signpost is brilliant with their help they provide. It is like have an additional department in your business you can ring when you are in the weeds and there they are quickly with all the answers. They seamlessly provide you help and support while organizing you and helping you reach out to past clients, maintain current clients, and reach forward for new business. My business "RiverHorse Photography" is better for having included Signpost. I couldn't be happier with them and recommend them in the loudest of voices.
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