Sina: See Their Revenue, Competitors, Traffic, and Reviews (October 2025)

Review (October 2025)

871.2M

Estimated Revenue

146.36M

Website Visitors

4/5

Trustpilot Score

What do we know about Sina Com Technology (China) Co. LTD?

Estimated Revenue (2020)

$871.2M

Total Employees

4500

Founded

1998

Industry

Internet

About

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Social Links

Alexa Ranking: 14

What is Sina Com Technology (China) Co. LTD's Revenue?

Sina Com Technology (China) Co. LTD's estimated revenue for 2024 is $871.2M.

What does Sina Com Technology (China) Co. LTD do?

SINA is an online media company and MVAS provider in the People's Republic of China and for the global Chinese communities. With a branded network of localized websites targeting Greater China and overseas Chinese, the Company provides services mainly through SINA.com (online news and content), Weibo.com (microblog) and SINA Mobile (MVAS). Through these businesses and properties and other business lines, SINA offers an array of services including region-focused online portals, MVAS, microblog, blog, video and music streaming, photo sharing, online games, email, search, classified listings, fee-based services, e-commerce and enterprise e-solutions. The Company generates the majority of its revenues from online advertising and MVAS offerings and, to a lesser extent, from fee-based services. SINA offers distinct and targeted content on each of its region-specific websites and a range of complementary offerings designed to broaden its user base and increase user traffic. The Company aims to become the media platform of choice for Internet users to research and retrieve information, share opinions and build social networks and for businesses to market and promote their products and services. SINA offers a range of complementary offerings, all centered on its core online media business, that are intended to enhance the attractiveness of its portal and microblogging properties and strengthen its reach in the Chinese online community.

What are the monthly traffic metrics for Sina?

6/mo Traffic Growth

28.30%

All Time Traffic Growth

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Monthly Hits

146M

Time on Site

2.2Mins

Bounce Rate

47%

How fast is Sina growing?

Sina has grown by 4.0% in the last 6 months according to SimilarWeb.

How do people interact with Sina?

Last month, Sina received 146M visitors who spent an average of 2.2 minutes on the website and visited 3.0 different pages per session. Overall, 47% of people bounce on the first visit.

How do people find Sina?

77.2M people (53%) visit Sina directly. 52.4M (36%) people search for them in Google. Whereas, 8.3M (6%) discover Sina through Facebook, Reddit, and YouTube. 476.8k (0%) visitors come from Sina's email newsletters. Finally, 22.7k (0.0%) people come from affiliates and or paid referrals.

Who uses Sina?

Sina's top market is the China and they receive 128.3M (87.7%) people.
Then the 2nd is United States with 5.9M (4.1%).
The 3rd is is Taiwan, Province of China with 2.8M (1.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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