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Smart Pa Review

January 2026

$35M
Revenue
13.5K
Visits/mo
4.7/5
Trustpilot
231
Employees
-16%
Growth
#1,826,487
Global Rank
Estimated Revenue
$35M
Total Employees
231
Employee Growth
-16%
Industry
Executive
About

Boost productivity and cut costs with SmartPA's expert virtual assistants - tailored admin support for your business needs.

Global Rank
#1,826,487

What is Smart Pa's Revenue?

Smart Pa's estimated revenue is $35M.

What does Smart Pa do?

Boost productivity and cut costs with SmartPA's expert virtual assistants - tailored admin support for your business needs.

3mo Traffic Growth
-13.3%
Monthly Hits
13.5K
Time on Site
00:39Mins
Bounce Rate
40%

How fast is Smart Pa growing?

Smart Pa has changed by -13.3% in the last 3 months according to SimilarWeb.

How do people find Smart Pa?

43% of visitors come directly to Smart Pa. 39% find them through search engines. 5% discover them through social media.

How do people interact with Smart Pa?

Last month, Smart Pa received 13.5K visitors who spent an average of 00:39 minutes on the website and visited 2.0 different pages per session. Overall, 40% of people bounce on the first visit.

Who uses Smart Pa?

Smart Pa's top market is GB and they receive 42% of visitors from there. The 2nd is US with 18%. The 3rd is ZA with 13%.

Traffic Growth (last 3 months)

15.6K visits
Oct 2025
15.6K
14.9K visits
Nov 2025
14.9K
13.5K visits
Dec 2025
13.5K

Traffic Sources

Direct43%
Search39%
Social5%
Referrals12%
Mail0%

Top Countries

GB42%
US18%
ZA13%
IN12%
PH10%
CompanyRevenueEmployeesGrowthFunding
SmartPak EquineSmartPak Equine
$3.5M21N/AN/A
Review Score
4.7/5
Total Reviews
296
Info
SmartPA
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Particia Gray
Reviewed on Dec 19, 2025

I’ve worked with Gill [Skendaj] for the…

I’ve worked with Gill [Skendaj] for the past 19 years! For the first 10 years, she supported me and my husband whilst she was at a previous firm. Her responsibilities included inbox, diary and travel arrangements amongst others including personal family tasks. For the last 9 years she has supported me as a Virtual Assistant at SmartPA with a CRM project cleansing my network of clients. She is incredibly reliable, organised, proactive and demonstrates the highest confidentiality. Communication is always clear and timely, and her support continues to save me time! I trust her completely and would highly recommend her to anyone looking for a professional and dependable VA.

Anila Repaj
Reviewed on Dec 19, 2025

I’ve worked with Gill [Skendaj] for the…

I’ve worked with Gill [Skendaj] for the past 6 years! Her main responsibilities are diary, travel and events management for the team and holiday cover, she also covers ad-hoc tasks from ordering family flowers internationally to arranging couriers to pick up lost property 😊 She is incredibly reliable, organised, proactive and demonstrates the highest confidentiality. Communication is always clear and timely, and her support continues to save me time! I trust her completely and would highly recommend her to anyone looking for a professional and dependable VA.

Anthony Carter
Reviewed on Dec 16, 2025

Jo Martin and her team – clarity, structure and real support.

I’ve genuinely enjoyed working with Jo Martin and her team. The support has been calm, organised and incredibly valuable, especially when juggling multiple businesses. Jo helps with my LinkedIn posts, which is something I’ve always struggled with, making it consistent and stress-free. When our bookkeeper left, Jo handled the onboarding of a replacement and managed the full handover, including systems and logins, without needing my involvement. That alone saved me a huge amount of time and headspace. Jo also acts as a gatekeeper for emails, filtering what actually needs my attention, and supports me with any research I need, meaning decisions are quicker and better informed. Overall, working with Jo and her team has given me clarity, reduced stress, and the confidence that things are being handled properly in the background. It’s practical, reliable support that genuinely makes running a business easier.

customer
Reviewed on Dec 16, 2025

Working with Gillian Skendaj

I’ve worked with Gill [Skendaj] for the past 8 years! She has had a broad range of responsibilities including diary, travel and CRM management saving me time and organising at times very busy and complex schedule. She also covers a number of ad-hoc tasks such as sourcing, reviewing and booking a Spanish tutor more recently. She is incredibly resourceful, reliable, organised, proactive and responsive. She also is very discrete and very attentive to confidentiality issues. Communication is always clear and very timely, and her support has been invaluable to me! I trust her completely and would highly recommend her to anyone looking for an outstanding professional and dependable remote PA.

Rajeena Holland
Reviewed on Oct 17, 2025

Natalie is FANTASTIC!

I've had the pleasure of working with Natalie and her professionalism, knowledge and customer service skills are above and beyond. Always on the ball, excellent advice and always gives top business service. You would be mad not to engage with Natalie.

Oli Wood
Reviewed on Oct 6, 2025

I had a Power Hour session with Hayriye…

I had a Power Hour session with Hayriye from SmartPA, and it was genuinely eye-opening. She took the time to really understand what I do in my business, how I spend my time, and where the bottlenecks were. It turned out I was constantly busy, but not always productive. Hayriye challenged me to start tracking my time properly and focus on the work that actually moves the needle. It sounds simple, but it’s something most people (including me) overlook. She also made me realise how much I was letting my emails control my day. Since putting her advice into practice, I’ve been far more intentional with how I work. We had a follow-up call about a month later, which was great because it gave me a clear deadline to implement everything. That accountability made a huge difference. Overall, a really valuable experience, straightforward advice, practical steps, and real results. Highly recommend.

Laura Caddy
Reviewed on Oct 2, 2025

Highly recommend!! I can now focus on the parts of my business that light me up, and delegate the things I don't like doing or have time for!

“A truly reliable, resourceful, and detail-oriented VA who makes my work life easier.” I’m an online fitness coach, and do everything in my business. I never thought about working with a VA until I joined BNI, and realised that by delegating tasks that I didn’t want to do or aren’t good at, would save me time and money in the long run. I’ve been working with Hayriye and her associate Jamie from Smart PA for a few months now, and they have been fantastic! I’ve wasted so much time trying to figure out how to create landing pages and making emails look professional, and in just an hour Jamie did a much better job than I could have done in a week. Thanks to their support, I’ve been able to focus on the areas of the business that I love – helping my clients achieve their goals and writing bespoke workout plans, and being able to reply quicker to their questions! I feel like a weight has been lifted and I’m levelling up my business. Jamie also increased my Instagram following and started conversations with my ideal client, which is also something I didn’t have time for. The engagement on my account grew tenfold, and the next stage is to have Smart PA do my social media posts with the wording and direction I give them, as again – I don’t have the time or skills to make them “look pretty” but I know the content is good. They are there whenever I have a question, are super quick to reply (we even have a WhatsApp group) and we have check in calls once a week. I feel so supported working with Hayriye and Jamie, and I’m so glad I made the decision to work with them. I tell all my friends that they need a Hayriye in their life!! Beyond her skills, she’s dependable, proactive, and a joy to work with. I wholeheartedly recommend Hayriye from Smart PA to anyone looking for a dedicated and professional assistant. With warm regards, Laura Caddy – Your PT in your pocket Laura Caddy Lifts

Judit
Reviewed on Sep 28, 2025

I’ve been working with Nat for a while…

I’ve been working with Nat for a while now, and I couldn’t be happier with the support she provides. She is professional, reliable, and always goes above and beyond to make sure everything is organised and running smoothly. From managing communications to creating newsletters to lead generations, she takes care of tasks with great attention to detail and initiative. Her proactive approach saves me so much time and gives me real peace of mind knowing things are handled to such a high standard. I would absolutely recommend her services to anyone looking for a trustworthy and skilled VA.

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