Review (August 2025)

A revolution in laundry; powerful & eco-friendly detergent. save up to 50%. try for free today.

3.63M

Estimated Revenue

338.35k

Website Visitors

4.6/5

Trustpilot Score

What do we know about smol?

Estimated Revenue (2020)

$3.63M

Total Funding

$43.93M

Total Employees

25

Founded

2018

Industry

Consumer Goods

Last Funding Date

Series B May 2021

Location

Crawley, United Kingdom

About

smol: A revolution in laundry; powerful & eco-friendly detergent. Save up to 50%. Try for free today.

Social Links

Alexa Ranking: 399830

What is smol's Revenue?

smol's estimated revenue for 2024 is $3.63M.

What does smol do?

we are smol. We believe it's the little things that can make a big difference. Great quality, wonderful smelling laundry capsules, regularly delivered through the letterbox at the best price, guaranteed. Our laundry capsules and dishwasher tablets are eco-friendly, packed in recycled and recyclable materials and suitable for vegans. No animal testing, no animal derivatives, just wonderfully fragranced clean clothes and dishes. No more lugging big packs or bottles back from the supermarket, small and compact to store at home, smol products are super concentrated and use less chemicals than other brands. Join the smol revolution today.

What are the monthly traffic metrics for Smolproducts?

6/mo Traffic Growth

-20.90%

All Time Traffic Growth

Create Free Account

Monthly Hits

338k

Time on Site

1.5Mins

Bounce Rate

47%

How fast is Smolproducts growing?

Smolproducts has grown by -1.7% in the last 6 months according to SimilarWeb.

How do people interact with Smolproducts?

Last month, Smolproducts received 338k visitors who spent an average of 1.5 minutes on the website and visited 2.0 different pages per session. Overall, 47% of people bounce on the first visit.

How do people find Smolproducts?

128.8k people (38%) visit Smolproducts directly. 154.4k (46%) people search for them in Google. Whereas, 19.1k (6%) discover Smolproducts through Facebook, Reddit, and YouTube. 2.8k (1%) visitors come from Smolproducts's email newsletters. Finally, 7.2k (2.1%) people come from affiliates and or paid referrals.

Who uses Smolproducts?

Smolproducts's top market is the United Kingdom and they receive 316.3k (93.5%) people.
Then the 2nd is Germany with 8.5k (2.5%).
The 3rd is is United States with 2.2k (0.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Smolproducts's ads on Google?

Google Ads

BBC Good Food #1 Dishwash - good for teacups & the planet

https://smolproducts.com/pages/dishwash

save up to 50% of your normal brand price & get the world's most concentrated dish tablet! regular delivery means more savings, space and no need to worry about ever running out!

smol | capsules posted | trial for free | SmolProducts.com

https://smolproducts.com/

24 capsule pack costs just £4.50. cancel, pause or modify your order anytime! forget about bulky detergent boxes - switch to smol & save. trial for free. regular delivery. 100% money back guarantee. FSC approved postal boxes. 4.8 star rating. cancel or pause anytime.

smol™ Eco Cleaning Sprays - Order Your Starter Pack Today

https://smolproducts.com/pages/sprays

Keyword: laundry detergent subscription

Smol Laundry Pods Subscription | Sign Up Today For Free Trial‎

https://smolproducts.com/

Vegan Laundry Pods Delivered Through Your Mailbox. Only 20c Per Wash. Get 9 Washes Free! Cruelty Free. Up To 50% Cheaper Than Leading Brands. Fragranced With Essential Oils. Eco-Friendly. Vegan. Save Up to 50% Free Trial. Cruelty Free.

Keyword: eco friendly laundry powder

Smol | fabric conditioner ingredients

https://smolproducts.com/pages/fabcon-information

Save money, space & bulky shopping with smol. Get your cleaning products delivered. Eco-friendly, cruelty-free, with 100% plastic free packaging. powerful cleaning.

Keyword: best fabric softener uk

What do Smolproducts's customers say about them?

Review Score

4.6/5

Total Reviews

2547

Info

smol
5 Star
80.0%
4 Star
5.0%
3 Star
0.0%
2 Star
5.0%
1 Star
10.0%
Read reviews that mention
Linda Sharp

Excellent customer service from Smol

Reviewed on 2021-05-29T15:23:40

Excellent customer service from Smol! Always respond quickly to any contact or query and offer a customer-led service,tailored to individual requirements. Highly recommended.
read more
Neil Pod Pearson

Terrible customer service.

Reviewed on 2021-05-28T20:19:09

I bought the 3 cleaning bottles and subscribed to their laundry pods. They refuse to answer simple questions and have even blocked me on Facebook.They will not respond to emails either. The glass cleaner smells awful and isn't fit for purpose.
read more
Sophie King

You won’t regret trialling Smol!

Reviewed on 2021-05-28T15:39:57

I tried Smol initially on a £1 trial and had fully expected to cancel after the free trial period.Well that didn’t happen as I’ve been a customer now for a couple of years!! I love the convenience and the pods smell nice and clean the clothes well. I love being able to update orders easily on the website and when I couldn’t change from non bio to bio pods this week, customer services sorted it out that day! I was so impressed. We’ve recently started trying the fab con and it smells divine! If you’re thinking of giving Smol a try, it really is worth the £1 trial. You won’t regret it.
read more
Minxorcist

Smol products

Reviewed on 2021-05-27T20:11:59

I've been using Smol laundry pods for a couple of years now, and very happy with them. They smell fresh,they clean well, and they (the non bio) don't irritate my skin. It's easy to log in to my Smol account and change my order whenever I need to. The fabric softener is also excellent, it works well and smells really nice. Will be giving their surface cleaners a trial run, once I've used up the remaining Method I have under the sink!
read more
Julie Walker

Ordered the laundry trial at £1 very…

Reviewed on 2021-05-27T17:47:17

Ordered the laundry trial at £1 very impressed with results. Clothes are very clean and have a fresh but not strong artificial flowery fragrance.I tried a rival company plastic egg with wash beads over a year ago, ok but not as efficient as these pods. Ordered the surface spray starter kit which arrived today. Have tried all three sprays and all work very well, would like to order more products going forward but their ordering/manage account technology is the worst I have ever come across. Do not believe that you can easily manage your orders online through your account - YOU CANT!! It is total control on their part. Also there is no telephone number to speak to a customer service advisor.Never a good sign of a professional outfit.
read more
customer

Brilliant £1 trial, excellent products

Reviewed on 2021-05-27T06:43:17

I loved the fact that smol offered a £1 trial, ive thought about changing to more eco friendly laundryand dishwashing products before but I’ve never wanted to buy a whole lot in case the dishes don’t clean properly or mine or my partners skin don’t react well to the laundry detergent (which has happened with another eco brand experience from a local zero waste food store) I trialled the dishwasher and laundry pods. Loved them both! Dishes are immaculate after a pot cycle. Clothes didn’t cause any irritation and smell fresh, even cleaned the sheets and didn’t feel any irritation. I haven’t told my partner yet as he’s so skeptical about changing laundry detergent, but he clearly hasn’t noticed which is a good sign! I’ll have to confess next time he does a wash... Thank you Smol! I’ve signed up for dishwasher and laundry tabs now :) In summary - give this company a try, it’s so affordable and less wasteful to trial them before you commit.
read more
Petronius Prowler

Dont order from these scammers!There is…

Reviewed on 2021-05-25T09:03:59

Dont order from these scammers!There is no way to call them, they dont respond to emails,and they dont ship out anything.I made an order week ago and by looking at the tracking page they havent even handed the package to Hermes!I ran out of dishwasher tablets and wanted to give this brand a go and now totally regret it, I want my money back! Update 27 May: They accuse me of cancellinf my order and other crap which is not true and I dare them to prove it as I never wanted to cancel the order I paid for!Today my package arrived with the contents spilled and the three spray bottles deformed.What a terrible company this is!
read more
Karine

I really wanted to be impressed

Reviewed on 2021-05-24T16:04:45

I really wanted to be impressed, but I'm not. The concept is great. Not having to guddle about with liquids or powders - great.Not having to dispose of a tonne of plastic - great. Not having to cart a giant heavy thing home from the supermarket - great. Unfortunately they leave my washing smelling terrible. The more pods we use the less we have this issue but then it just becomes completely uneconomical. Everything just smells a bit weird and damp regardless of how quickly it's snatched out of the machine, a problem we've never had with previous brands.
read more

Fashionnova

Fashion nova is the top online fashion store for women. shop sexy club dresses, jeans, shoes, bodysuits, skirts and more. cheap & affordable fashion online.... More

Category

Lifestyle

Monthly Traffic

24.39M

14.93%

Ad Spend

$83.29k

Bombas

Bombas is a comfort focused sock and apparel brand with a mission to help those in need. one purchased = one donated, always and forever.... More

Category

Lifestyle

Monthly Traffic

1.58M

297.61%

Ad Spend

$132.95k

Braze

Power customer-centric interactions between consumers and brands in real-time... More

Category

Computers Electronics and Technology

Monthly Traffic

4.98M

62.69%

Ad Spend

$37.3k