Review (August 2025)

Spotlight oral care aims to create the best oral health products, to educate and promote oral care, empowering people to engage with true customised preventative oral care. our focus is to develop products that are truly healthy to use- clean products that contain no toxic additives along with targeting specific needs

7.11M

Estimated Revenue

362.02k

Website Visitors

3.2/5

Trustpilot Score

What do we know about Spotlight Oral Care?

Estimated Revenue (2020)

$7.11M

Total Employees

49

Founded

2016

Industry

Retail

Location

Galway, Ireland

About

Spotlight Oral Care: Spotlight Oral Care aims to create the best oral health products, to educate and promote oral care, empowering people to engage with true customised preventative oral care. Our focus is to develop products that are truly healthy to use- clean products that contain no toxic additives along with targeting specific needs

Social Links

Alexa Ranking: 435228

What is Spotlight Oral Care's Revenue?

Spotlight Oral Care's estimated revenue for 2024 is $7.11M.

What does Spotlight Oral Care do?

Dr Lisa and Dr Vanessa Creaven founded Spotlight Oral Care in 2016 with the aim to create the best oral health products, to educate and promote oral care, and empower people to engage with true customised preventative oral care. As dentists, they have a unique insight into the needs and wants of their patients; and Spotlight Oral Care stemmed from their passion to meet the health and beauty needs of patients & customers. Our range of products combines the latest advances in oral care research with the highest quality of ingredients while always keeping the end consumer in mind.   We identified a gap in the market as patients struggled to find safe and effective oral care products, that contain clinically proven active ingredients to target their dental needs. We also identified that in the dentistry profession there is a lack of sustainability with billions of toothpaste tubes sitting in landfill each year. To tackle this issue we had to make a move to become more environmentally friendly and aware. Our oral care toothpaste tubes are made from a byproduct of sugar cane, making them the world's first ever 100% recyclable tube, which completely revolutionises the oral care industry. Awards: - Irish Tatler Business Women of the Year Award 2020 - Ireland - Business Post - Vanessa Creaven - 30 under 30 - 2020 - Ireland - Image Business Woman of the Year Award-start up 2017 - Ireland - Vanessa Creaven - U Magazine 30 under 30 - Ireland - Best Marketing Campaign - OTC Marketing Awards 2020 - Ireland - Esquire Grooming Award 2020: Teeth Whitening Strips - Women's Health Beauty Awards UK (Best Dental Product): Sonic Toothbrush

What are the monthly traffic metrics for Spotlightoralcare?

6/mo Traffic Growth

116.70%

All Time Traffic Growth

Create Free Account

Monthly Hits

362k

Time on Site

0.7Mins

Bounce Rate

48%

How fast is Spotlightoralcare growing?

Spotlightoralcare has grown by -3.9% in the last 6 months according to SimilarWeb.

How do people interact with Spotlightoralcare?

Last month, Spotlightoralcare received 362k visitors who spent an average of 0.7 minutes on the website and visited 1.0 different pages per session. Overall, 48% of people bounce on the first visit.

How do people find Spotlightoralcare?

101.9k people (28%) visit Spotlightoralcare directly. 141.6k (39%) people search for them in Google. Whereas, 71.8k (20%) discover Spotlightoralcare through Facebook, Reddit, and YouTube. 11.6k (3%) visitors come from Spotlightoralcare's email newsletters. Finally, 19.3k (5.3%) people come from affiliates and or paid referrals.

Who uses Spotlightoralcare?

Spotlightoralcare's top market is the United States and they receive 98.1k (27.1%) people.
Then the 2nd is United Kingdom with 86.4k (23.9%).
The 3rd is is Ireland with 80.3k (22.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Spotlightoralcare's ads on Google?

Google Ads

Spotlight Oral Care® - Sonic Electric Toothbrush

https://spotlightoralcare.com/products/spotlight-sonic-toothbrush

Professionally Designed Sonic Technology Giving A Deep Clean While Providing A Gentle Feel. Gentle & Effective In Removing Plaque While Providing An Amazing Clean Everytime. Buy Now! 100% Recyclable. Complete Oral Healthcare. Vegan Friendly.

Teeth Whitening Strips - 40% Off With Code LOVE40

https://spotlightoralcare.com/products/whitening-strips

Save 40% Off All Products Sitewide With Discount Code LOVE40. Fall In Love With Your Smile

Spotlight Oral Care® - Teeth Whitening Pen

https://spotlightoralcare.com/products/spotlight-teeth-whitening-pen

Clinically Proven Easy To Use Teeth Whitening Pen Designed By Dentists. Buy Online Now. Our Teeth Whitening Pen Actively Dissolves Stains Leaving You With Long Lasting Results. Award Winning Products. Clinically Proven Formula. Vegan Friendly. Easy To Use At Home.

Spotlight Oral Care® - Sonic Electric Toothbrush

https://spotlightoralcare.com/products/spotlight-sonic-brush

Save a Massive 25% Off All Our Products With Our St Patricks Day Sale. Limited Offer! Professionally Designed Sonic Technology Giving A Deep Clean While Providing A Gentle...

Spotlight Oral Care® - Sonic Electric Toothbrush

https://spotlightoralcare.com/products/spotlight-sonic-brush

Professionally Designed Sonic Technology Giving A Deep Clean While Providing A Gentle Feel. Gentle & Effective In Removing Plaque While Providing An Amazing Clean Everytime...

What do Spotlightoralcare's customers say about them?

Review Score

3.2/5

Total Reviews

10

Info

spotlightoralcare.com
5 Star
40.0%
4 Star
10.0%
3 Star
0.0%
2 Star
20.0%
1 Star
30.0%
Read reviews that mention
Emma

Avoid at all costs, unless you want plaque build up, bad breath, jaw ache and a bad gum infections!!

Reviewed on 2021-05-27T20:12:00

Bought this to see what they hype was and my gums had become so inflamed to the point it was giving me really bad jaw pain and I looked at my gums and since using this brush,it looked like it hasn't been cleaning my teeth at all. Such a shame because I was really excited to use this product. Don't bother The plaque has built up on my teeth quite badly, I shall be sending this toothbrush back and when I have the refund I'll be going back to my trusty oral b (actually recommended by my dentist) AVOID AT ALL COSTS!!!!
read more
Ms bernadette Wallace

Amazing customer service so efficient I…

Reviewed on 2021-05-13T21:52:28

Amazing customer service so efficient I got my replacement product in less than 48 hrs.Such friendly and attentive people working there. Would highly recommend them as a company
read more
Kate

5 star Irish brand- Both their products and customer service

Reviewed on 2021-05-12T19:22:37

I want to say that I have found Spotlight oral care great. Water Flosser-I initially bought the water flosser and it has been a game changer for me.I have an area between 2 back teeth where food got trapped easily and then the gum would become inflamed etc. My dentist recommended regular flossing. I would be good for a few days but then I’d lapse again. Plaque would inevitably build up. Since I got the water flosser I use it every day and I have no issues at all. When I returned to the dentist for my 6 monthly check up recently there was very little build up on my teeth and the routine clean he carried out was a breeze. It does take a week or two to get used to the device- I believe that some start out initially using it in the shower until they get used to it!! Toothbrush- I also subsequently bought the toothbrush- it is cheaper than a lot of other well know brands and I think it is also gentler on the teeth and gums whist still being effective. I had surgery on my gums for gum recession and was told to use a soft brush head. The heads of the Spotlight toothbrushes are definitely much gentler than the oral b sonic toothbrush I had previously. The battery life is phenomenal too. My oral b brush lasted 10 days, this one will last a month at least if you brush twice a day. Toothpastes- I’ll be honest I am not sure I find them any better than other toothpastes. They do have less additives so possibly better for ones overall well being. Customer service- I had an issue with my water flosser and contacted the company. They responded to me within a few hours and a replacement was with me within 48 hours. They couldn’t have been more helpful
read more
CJ

Terrible products

Reviewed on 2021-05-10T14:06:20

I bought the whitening toothpaste and water flosser back in March, and both products have been bad.The whitening toothpaste dehydrated my teeth so I had to stop using it within a week. The water flosser started off well, but after only around six weeks of use the water tank has become so stiff to open/close and the battery has lost the plot - it pretty much constantly has the low battery light flashing, even after first use following an all-day charge.
read more
R Nim

The water flosser is a total waste of…

Reviewed on 2021-05-03T22:13:45

The water flosser is a total waste of money. I believed the influencers & I ordered it. Unfortunately,it leaks everywhere and isn't very powerful. It doesn't really do much at all, is bulky and at the end of the day is just another thing to charge. Don't bother with it, I'm pretty sure I can't even get my money back because I've used it. The shipping is really quick & I love their whitening strips
read more
Katie Banks

The products are amazing but the…

Reviewed on 2021-03-15T14:46:12

The products are amazing but the delivery system is flawed massively. I have received 4 differentemails today telling me different reasons why my parcel hasn’t turned up only for me to call parcelforce myself and be told the truth. This has happened on more than one occasion. Products are lovely but the delivery system has made me shop elsewhere.
read more
Kerry

Best in Oral Care

Reviewed on 2021-03-10T12:46:29

Spotlight Oral Care has transformed my oral care routine. My teeth has never felt so clean since getting the Sonic Toothbrush,and I can see a visible difference in how white my teeth are using their whitening toothpaste and mouthwash daily, I love these guys!
read more
Megan

Love the whitening strips

Reviewed on 2021-03-06T19:56:21

I bought the whitening kit and it was amazing, I will definitely be purchasing again!Delivery was quick also!
read more

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