Review (April 2024)

Visit subaru of america for reviews, pricing and photos of subaru cars, sedans, suvs. find a subaru retailer information.

3.69B

Estimated Revenue

3.93M

Website Visitors

2.4/5

Trustpilot Score

What do we know about Subaru of America?

Estimated Revenue (2020)

$3.69B

Total Employees

2400

Founded

1968

Industry

Automotive

Location

Camden, United States

About

Subaru of America: Visit Subaru of America for reviews, pricing and photos of Subaru Cars, Sedans, SUVs. Find a Subaru Retailer Information.

Social Links

Alexa Ranking: 14682

What is Subaru of America's Revenue?

Subaru of America's estimated revenue for 2023 is $3.69B.

What does Subaru of America do?

Subaru of America, Inc. is the U.S. sales and marketing subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, NJ, the company markets and distributes Subaru vehicles, parts, and accessories through a network of more than 630 retailers across the country. Equipped with all-wheel drive technology and the fuel-efficient Subaru boxer engine, its vehicle line includes the Impreza, Legacy, Outback, Forester, Crosstrek, WRX, STI, BRZ, and Ascent models. We are known for our trust, safety, reliability, and affordability. Subaru of America, Inc. has been awarded the 2020 J.D. Power Best Brand Loyalty Award among mainstream brands for the second consecutive year. According to Kelly Blue Book, Subaru is the Most Trusted Brand for six years running. All Subaru products are manufactured in zero-landfill production plants, and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. Subaru of America, Inc. is committed to building vehicles our customers can rely on while being a part of a greater good. From our Share the Love events that support numerous charitable organizations to funding we provide for nonprofit organizations in our communities across the country to our zero-landfill production plant, we are proud to say that "Subaru is more than a car company." Mission: The Subaru Love Promise can be felt throughout the entire company! Subaru of America believes that all people should feel love at any and every interaction with our company. Whether we are working with our peers, interacting with an outside partner, or assisting an owner; we are all service providers and we are all customers. No matter what our role. No matter what our position. We are people who are about to create an impression, so make it one of love and respect. Use each day as an opportunity to shine brighter.

What are the monthly traffic metrics for Subaru?

6/mo Traffic Growth

3.20%

All Time Traffic Growth

Create Free Account

Monthly Hits

4M

Time on Site

3.0Mins

Bounce Rate

45%

How fast is Subaru growing?

Subaru has grown by 21.7% in the last 6 months according to SimilarWeb.

How do people interact with Subaru?

Last month, Subaru received 4M visitors who spent an average of 3.0 minutes on the website and visited 3.0 different pages per session. Overall, 45% of people bounce on the first visit.

How do people find Subaru?

917.6k people (23%) visit Subaru directly. 2.6M (67%) people search for them in Google. Whereas, 73.6k (2%) discover Subaru through Facebook, Reddit, and YouTube. 17.9k (0%) visitors come from Subaru's email newsletters. Finally, 153k (3.9%) people come from affiliates and or paid referrals.

Who uses Subaru?

Subaru's top market is the United States and they receive 3.5M (89.1%) people.
Then the 2nd is Canada with 114.9k (2.9%).
The 3rd is is Australia with 30.6k (0.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Subaru's ads on Google?

Google Ads

subaru.com - The Official Subaru Site - See Special APR & Lease Offers‎

http://www.subaru.com/

See Photos, Specs, Tech & More. Find Great Deals From a Local Retailer Today. Standard All-Wheel Drive · Best Resale Value Award · EyeSight® Driver Assist · IIHS Top Safety Pick Models: Outback, Forester, Legacy, Impreza, Crosstrek, BRZ, WRX, WRX STI

Subaru.com | 2018 Subaru Crosstrek | The Official Subaru Site‎

https://www.subaru.com/vehicles/crosstrek/index.html

Crosstrek Comes Equipped At $21,795. See Specs, Photos & Learn More. Symmetrical AWD + 33MPG · 33/27 MPG Highway/City · EyeSight® Driver Assist Amenities: Active Torque Vectoring, Integrated Roof Rails, Large Cargo Area, Blind-Spot Detection

2021 Subaru Legacy - The Official Subaru Site

https://www.subaru.com/vehicles/legacy/index.html

Touring XT features an all-new 260-horsepower turbocharged SUBARU BOXER® engine. Learn more about the 2021 Legacy on Subaru.com. See specs, photos & build your own.

2018 Subaru Forester | The Official Subaru Site | subaru.com‎

https://www.subaru.com/vehicles/forester/index.html

See The 2017 Subaru Impreza - 2017 Impreza Starts at $18,395‎

http://www.subaru.com/vehicles/impreza/index.html

Subaru Impreza Is Built to Last and Has Standard All-Wheel Drive. Learn More EyeSight® Driver Assist · Symmetrical AWD + 38MPG · 38/28 MPG Highway/City Features: With You All The Way, Safe And Secure, Packed With Technology, Versatility For Life…

What do Subaru's customers say about them?

Review Score

2.4/5

Total Reviews

23

Info

Subaru of America
5 Star
35.0%
4 Star
10.0%
3 Star
0.0%
2 Star
10.0%
1 Star
45.0%
Read reviews that mention
Alex C

Engine Oil Consumption Issues

Reviewed on 2021-05-04T16:28:41

My 2015 Subaru Outback is the most troublesome and costly car of mine to own. I would not recommend getting a Subaru to any of my friends and family.Bought it new from the dealership. Around 40,000 miles the car failed the oil consumption test and I had to replace part of the engine. It's a known problem that many Subaru vehicles have had for the past few years. If I knew about the lawsuit Subaru was going through for this issue, I would not have bought the vehicle. Especially now, knowing that Subaru of America will not take responsibility to fix the problem. After replacing the short block for the engine at 40,000 miles, I thought everything was going to be great. But as I got closer to 100,000 miles, the car started having the same issue. I had to take it back a few times to take the oil consumption test before it finally failed again, just as the car went over 100,000 miles. But because the car was over 100,000 miles when it failed the test, Subaru of America is making me pay for the repair. It was such a bad experience. I have never had a problem with the engine for any of my other cars, and I've driven my last car way past 100,000 miles. Would not recommend going with Subaru because of all the hidden costs of owning and "maintaining" these vehicles and the experience of Subaru not taking care of their customers. No matter how much I liked this vehicle for taking to the snow and off roads, I would not recommend getting another Subaru because of the potential problems you'll be stuck with.
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David

Throw out bearing issues again..

Reviewed on 2021-02-11T13:30:15

Disappointed with Subaru that they don’t stand behind there cars. Own a 2017 Wrx with only 30,000 miles on it had multiple issues with my TOB.Had replaced twice once was older tob and last time was the new “improved” tob. The issue with this part is well know after I researched it as well as a recall issued by Subaru. Now again after only 10,000 miles my tob is chirping away again and sounds horrible. Subaru doesn’t want to take responsibility and fix it saying it’s not covered under Power train warranty. So now on a car I own $18000 on with only 30,000 miles I have to pay to have the transmission drop and this part replaced again. I shouldn’t even be worrying about transmission issues with the car with this low of miles. Will definitely not be going back to Subaru for another vehicle and would not recommend!
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Jeannine Guthrie

frustrated by costly misdiagnosis and poor customer service

Reviewed on 2020-11-20T20:04:27

I drive an older Subaru Forester. The hill hold on the car malfunctioned leaving me stranded at an intersection.The problem was misdiagnosed by the technician at the local Subaru dealership who convinced me to replace the clutch at significant cost only to have the car leave me stranded a month later in the same place with the same problem. This time the hill hold problem was diagnosed and the part I needed was ordered . This new repair is going to cost me about the same amount as I paid a month ago to replace the clutch (the part alone is $600). I have been without a car for 10 days and have had to call repeatedly to get an update. Apparently Subaru didn't send all the need parts for the repair. The technician suggested that I appeal to Suburu of America for a refund of some costs, given the misdiagnosis, but they refused to provide any assistance and referred me back to the dealership, which has also been unwilling to offer any rebate given their mishandling of the repair. I was considering replacing the car with another Subaru, but now I'm not so sure.
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Joseph Damiecki

Subaru Forester 2015 - Tail lights out - $800USD repair!!

Reviewed on 2020-10-26T14:08:57

Very disappointed with the declining quality of Subaru cars. My first Subaru was a 1979 Brat.Three Foresters and a Crosstrek later, I can tell that quality is going down. Most recent is my 2015 Forrester with computer problems at just 20K miles. The Integrated Body Control unit costs $431 another $400 in labor at my local dealer. Should never have had this problem!!!
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Mary Ervin

Hickory Subaru not enforcing mask rule

Reviewed on 2020-09-24T14:26:24

I have come to the Subaru Dealership in Hickory twice in the past month for an issue with my car.I have felt very unsafe there because most of the employees and technicians are not wearing masks. I have to come in close proximity to them to get the work done on my car. I do not understand this disregard for the Governor's order during this pandemic. When I mentioned it to an employee, she became offended.
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Scott Watson

Widespread Subaru windshield defectsnwith no recourse

Reviewed on 2020-09-18T15:10:58

First, go to NHSTA.GOV to verify the numerous windshield problems reported by Subaru ownere. Essentially,the windshield manufacturing process is flawed. They have produced hundreds of thousands of vehicles with defective windshields. The windshields spontaneously develep small cracks/defects--dozens of them. If the windshield is struck by a pebble even at low speeds, many owners report that the crack grows in length every day reaching multiple feet and often the entire lenght of the windshield. This happened to my subaru. The bottom line is that subaru refuses to repair or recall. The cost of repairing, with EyeSight adjustments, is about $3000. Save your money and dont buy a Subaru. The sad thing is that I hoped Subaru would do the right thing, but no. Thousands of owners are left to foot the bill for repair or drive around with a safety hazard.
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Mark Larsson

Engine Defects in Subaru Forresters

Reviewed on 2020-09-15T16:12:22

Engine Defects in Subaru Forresters Please do yourself a favor and Google Subaru Class Action lawsuits before looking into buying one.There is an engine defect that causes Forresters to excessively burn oil. This led to a class action lawsuit. Subaru settled it out of court in order to avoid it being public, and to avoid notifying owners of the defect. This defect can completely destroy your engine if it is not caught and fixed in time. Use this to find a number of websites discussing the lawsuit: Subaru oil consumption class action lawsuit. I am stuck with a Forrester with only 80k miles that I can not drive safely. Due to this defect my engine knocks and it won't hold oil more than a couple weeks. This is putting my job at risk and creating a lot of stress for me and my family. We were part of the many that were not notified of this issue. When we took our Forrester in to Carter Subaru for service they did not check the engine for this defect. I was told that they would only do that check if it was specifically requested, and its hard to specifically request a check on an issue you have never heard about. I sincerely wish Carter Subaru told us of this engine defect at one of our service appointments. Now that I am aware of the issue, Carter Subaru will not allow me to schedule an appointment in order to get the engine with the defect fixed. I was wrong to trust in the warranty Subaru gave me. In order to get this engine defect that's common to Forresters fixed, is to have an official Subaru Dealer check it. However, Subaru found a convenient loophole, they only have to fix Forrester engines if they check it. So, if they simply refuse to check it for this engine issue, they never have to fix it. My family and I have been really surprised at the treatment we've received over this specific issue. I've been borrowing cars in order to keep my job. I can't drive my Forrester safely and can't afford to repair the defect (much less a replacement vehicle). If you have a Forrester, please get a Subaru dealer to specifically check it for the "Oil Consumption defect". I really do not want others to end up in my position. If Carter Subaru is your nearest official service station, be prepared for them to hang up on you when you mention it. That has been my experience.
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Jay Van Houten

I hope to save people from heartache…

Reviewed on 2020-04-22T23:25:14

I hope to save people from heartache and financial loss with my story. Subaru engines appear to behighly questionable from head gaskets to excessive oil consumption and instead of a recall they just extend warranties a little bit. In 2016 there was a class action lawsuit against Subaru for the very issue I had - excessive oil consumption & engine failure - google it. In January of 2020 I purchased a used 2011 Subaru Forester in Ohio with 56,600 miles. 42 days and 1,800 miles later, while on a trip back from Philly had issues in Maryland. Two different mechanics looked at the vehicle (one that specialized in Subaru's) and found the engine failed, there was no oil left, no evidence of an oil leak and therefore the engine was burning oil at a crazy rate. The vehicle had just gotten an oil change at the dealership before I purchased it. Eventually I came across the class action lawsuit against Subaru and how Subaru extended the original warranty to 8 years / 100,000 miles. So obviously this is what happened to my vehicle. Since it was only a couple months past 8 years old, and well under 100,000 miles, I called Subaru of America to see if they could do anything to help me out. They refused to even consider helping me since "there was not an oil consumption test completed by an authorized Subaru dealership before the engine failed". Like a car burning through all of its oil in 1,800 miles and 42 days wasn’t enough of an oil consumption test!. When I asked to speak with a manager they said that was impossible. If you want the adventure of being stranded in the middle of Maryland for 3 days at a best western hotel go with Subaru. If not, learn from my mistake and buy a Toyota, Honda, Ford or anything else.
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