Subpop: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

We're not the best, but we're pretty good

9.48M

Estimated Revenue

111.46k

Website Visitors

4/5

Trustpilot Score

What do we know about Sub Pop Records?

Estimated Revenue (2020)

$9.48M

Total Employees

73 Founded

1988

Industry

Music

Location

Seattle, United States

About

Sub Pop Records:

Social Links

Alexa Ranking: 269467

What is Sub Pop Records's Revenue?

Sub Pop Records's estimated revenue for 2024 is $9.48M.

What does Sub Pop Records do?

Founded by Bruce Pavitt and Jonathan Poneman in 1988, Sub Pop Records is a medium-sized independent record label based in Seattle, WA. Sub Pop Records employs somewhere between 45 and 50 people, most of whom work in our World Headquarters in Seattle. It is our intent to market and sell the recorded music (and related merchandise) of artists whose music some shifting definition of "we" really and truly love. We mean to represent these artists as faithfully and diligently as possible and hold out hope that this is enough for us to remain solvent in the face of the well-documented collapse of the music industry at large. We also enjoy laughter, good times and the company of friends.

What are the monthly traffic metrics for Subpop?

6/mo Traffic Growth

-12.80%

All Time Traffic Growth

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Monthly Hits

111k

Time on Site

1.3Mins

Bounce Rate

42%

How fast is Subpop growing?

Subpop has grown by 32.6% in the last 6 months according to SimilarWeb.

How do people interact with Subpop?

Last month, Subpop received 111k visitors who spent an average of 1.3 minutes on the website and visited 5.0 different pages per session. Overall, 42% of people bounce on the first visit.

How do people find Subpop?

21.9k people (20%) visit Subpop directly. 75.2k (67%) people search for them in Google. Whereas, 7.6k (7%) discover Subpop through Facebook, Reddit, and YouTube. 299.7 (0%) visitors come from Subpop's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Subpop?

Subpop's top market is the United States and they receive 56.3k (50.5%) people.
Then the 2nd is Canada with 7.1k (6.3%).
The 3rd is is United Kingdom with 5.9k (5.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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