Review (August 2025)

Adventure starts here - suunto manufactures world renowned sports watches, dive computers and precision instruments for the toughest conditions.

19.03M

Estimated Revenue

1.38M

Website Visitors

1.4/5

Trustpilot Score

What do we know about Suunto?

Estimated Revenue (2020)

$19.03M

Total Employees

320

Founded

1936

Industry

Consumer Electronics

Location

Vantaa, Finland

About

Suunto: Trusted by professionals, Suunto manufactures world renowned sports watches, dive computers and precision instruments for the toughest conditions.

Social Links

Alexa Ranking: 47490

What is Suunto's Revenue?

Suunto's estimated revenue for 2024 is $19.03M.

What does Suunto do?

Suunto was founded in 1936 by Tuomas Vohlonen, a Finnish orienteer and inventor of the liquid-filled field compass. Since then Suunto has been at the forefront of design and innovation for sports watches, dive computers and instruments used by adventure seekers all over the globe. From the highest mountains to the deepest oceans, we inspire and equip active and adventurous lives. Suunto's headquarters and manufacturing plant are in Vantaa, Finland. Employing approximately 500 people worldwide, Suunto products are sold in over 100 countries. The company is a subsidiary of Amer Sports Corporation along with its sister brands Salomon, Arc'teryx, Atomic, Wilson, Precor, Enve and Mavic.

What are the monthly traffic metrics for Suunto?

6/mo Traffic Growth

-26.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

1M

Time on Site

2.8Mins

Bounce Rate

51%

How fast is Suunto growing?

Suunto has grown by -28.1% in the last 6 months according to SimilarWeb.

How do people interact with Suunto?

Last month, Suunto received 1M visitors who spent an average of 2.8 minutes on the website and visited 3.0 different pages per session. Overall, 51% of people bounce on the first visit.

How do people find Suunto?

453.6k people (33%) visit Suunto directly. 825.9k (60%) people search for them in Google. Whereas, 25.8k (2%) discover Suunto through Facebook, Reddit, and YouTube. 13.4k (1%) visitors come from Suunto's email newsletters. Finally, 7.8k (0.6%) people come from affiliates and or paid referrals.

Who uses Suunto?

Suunto's top market is the United States and they receive 165.1k (12.0%) people.
Then the 2nd is Spain with 125.8k (9.1%).
The 3rd is is France with 96.1k (7.0%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Suunto's ads on Google?

Google Ads

Suunto.com | Official Suunto® Watches | Free Shipping & Returns‎

http://www.suunto.com/Product-search/See-all-Sports-Watches/

Shop The Latest In Suunto® Watches. Money-Back Guarantee · Conquer New Territory · Full Suunto Collection · Fast & Secure Payment Styles: Running, Cycling, Hiking, Lifestyle, Swimming

Suunto.com | Official Suunto® Store | Free Shipping and Returns‎

https://www.suunto.com/en-us/

World-Renowned GPS Multisport Watches, Dive Computers, Compasses & Precision Instruments. Functional & Durable Products for Running, Cycling, Swimming, Diving and Outdoor Sports. Fast & Secure Payment. Free Shipping Over $50. Free Gift Wrapping. Great Cus

Suunto® Official Store - Free Shipping & Returns - suunto.com‎

http://www.suunto.com/en-US/Sports-Watch-Collections/?CMPID=Google||b|71317162836|c|

Check Out Suunto's 2017 Watches. The Largest Suunto® Online Selection! Types: Training Collections, Lifestyle Collections, Outdoor Collections, Dive Collections

suunto.com - Official Suunto® Store - Free Shipping & Returns‎

http://www.suunto.com/en-US/Product-search/See-all-Sports-Watches/?CMPID=Google|||177336400479|c|

Check Out Suunto's 2017 Watches. The Largest Suunto® Online Selection! Conquer New Territory · Full Suunto Collection · Fast & Secure Payment · Money-Back Guarantee Types: Training, Lifestyle, Outdoor, Diving, Hunting, Fishing

Suunto® Core Watches - Save Up to 40% Off - suunto.com‎

http://www.suunto.com/en-US/Product-search/Outlet/

Check Out the Official Suunto Outlet. Free Shipping, Returns & Gift Wrapping! Fast & Secure Payment · Money-Back Guarantee · Full Suunto Collection · Conquer New Territory Types: Training, Lifestyle, Outdoor, Diving, Hunting, Fishing

What do Suunto's customers say about them?

Review Score

1.4/5

Total Reviews

161

Info

Suunto
5 Star
5.0%
4 Star
5.0%
3 Star
0.0%
2 Star
0.0%
1 Star
90.0%
Read reviews that mention
Milena MZ

Suunto 5 it’s not worth buying

Reviewed on 2021-05-15T19:11:11

Suunto 5 it’s not worth buying. My phone is more accurate in showing how many steps I’ve made than this watch.I’ve sent it for service and repair and that didn’t help at all. I wish I could replace it with one that actually works, but I’m stuck with this broken one without any help from the customer service.
read more
TDNK

They spam you

Reviewed on 2021-05-12T07:36:55

Great watch, but be ready to get spammed by Suunto. Even after unsubscribing I still recieve email with advice,value packs from Suunto. Have chatted with their support who promised they will stop all emails. Lets see how it goes!
read more
MARK O BRIEN

I'll be honest

Reviewed on 2021-05-10T09:15:21

I'll be honest - Suunto 5 features are good, and that's where the positivity ends.I bought Suunto 5 and bike sensor package last July for nearly 400e. I have had to return both due to issues - I wouldn't mind there being issues if there is good customer service etc. Customer service is shocking! Impossible to talk to anyone directly, they say go to their website chat function - there is never anyone online, and no queue function (even though they say there is). They have now had my watch for a few weeks , initially they said it was in warranty so no charge - now they are trying to charge me 70e for a fix. Its a joke! Stay away from this company, mid-high price range product with support of a 2 euro shop!
read more
Roger

Great product from a good company.

Reviewed on 2021-05-04T17:34:40

My suunto traverse stealth alpha and suunto 7 have been great watches and if they ever needed repairssuunto repairs have been reasonably priced and delivery tracked through DHL. My only issue with suunto is the customer service email replies are quite slow.
read more
Edvin Smedberg

Really bad support

Reviewed on 2021-04-27T19:23:16

Really bad support. Don't want to replace my watch even though they have tried to fix it twice but the problem is still there.Also rude support members and takes weeks to answer emails.
read more
Paul Shannon

I received my Suunto Eon Core today…

Reviewed on 2021-04-23T04:22:39

I received my Suunto Eon Core today only to be really frustrated and disappointed to find out that itwon't pair with my existing Suunto tank transmitter. So apparently my options are return the computer or spend another $400 on a new POD transmitter. Though I called Suunto Australia support line in business hours all I received was a recorded message telling me to call back in business hours. Useless.
read more
Harold Knebel

Suunto 7 looks good but has many…

Reviewed on 2021-04-15T16:55:32

Suunto 7 looks good but has many issues. It will not even connect with my phone now and I have been trying to get the customer support to help.It has been two weeks and they have no solutions. My watch is 8 months old with me not being able to wear It for 2 of those 8 months. Company is bad and I advise anyone to stay away. I spent $500 for a paperweight.
read more
Christine

Horrible costumer service, untrustworthy and ridiculous battery time

Reviewed on 2021-04-07T21:28:01

Super untrustworthy, horrible costumer service and the Suunto7 is a joke. I bought the Suunto7 in February.After receiving it I found out the battery time is a joke. It’s 2021 and they can’t make a battery that lasts 24 hours (and that’s not in GPS mode but just regular analog watch mode). I thus returned the watch. I was asked to send the tracking number to a suunto costumer service employee in order for them to track the watch. I shortly after received an email from the same suunto employee saying they’d received the watch back in Finland and that they’d post my money back into my account. Since the money wasn’t there 2 weeks after I contacted Suunto again. Now, apparently the watch had been lost on the way back somewhere in Finland and “Suunto was trying to work it out with UPS” who was responsible for the return. How could this ever be something I should pay for when I have returned the watch as prescribed and they were the once who made the mistake? I returned the watch as agreed and they even had the tracking number and had confirmed the watch had arrived. I have in the meantime talked to 6 Suunto employees of whom none were able to do anything apart from e-mailing the e-commerce team - and additionally they all seemed only be able to read standard answers from some manual. It’s now 6 weeks since I was told they’d poste the money back into my account. However, it is still not there. I’d highly recommend NOT to buy any of suunto’s products.
read more

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