Review (August 2025)

The ultimate reference in luxury chronograph watches, tag heuer’s high-precision timing innovations have kept pace with the evolution of sports since 1860.

4.93B

Estimated Revenue

1.63M

Website Visitors

1.1/5

Trustpilot Score

What do we know about TAG Heuer?

Estimated Revenue (2020)

$4.93B

Total Employees

1200

Founded

1860

Industry

Luxury Goods Jewelry

Location

La Chaux-de-Fonds, Switzerland

About

TAG Heuer: The ultimate reference in luxury chronograph watches, TAG Heuer’s high-precision timing innovations have kept pace with the evolution of sports since 1860.

Social Links

Alexa Ranking: 24151

What is TAG Heuer's Revenue?

TAG Heuer's estimated revenue for 2024 is $4.93B.

What does TAG Heuer do?

TAG Heuer: the Swiss Avant-Garde watchmaker since 1860. Avant-garde is our culture and philosophy. Our unique heritage is built on a disruptive mindset, an innovative approach and a cool and free-minded spirit to think ahead and establish records. The TAG Heuer watches and chronographs are an authentic concentration of innovation, design and engineering for bold, self-confident people who are connected to the future. Our four communication universes - sport, music & art, lifestyle and heritage - reflect its deep-rooted values: team spirit, a taste for innovation, challenges and performance. Our wide community of ambassadors and friends of the brand reflects our core values of mental strength, disruptive attitude and ambition. TAG Heuer is headquartered in La Chaux-de-Fonds, Switzerland and operates three additional production sites; mastering the whole watch watchmaking process: Research & Development, watch assembly and manufacturing of cases, dials and movements. TAG Heuer operated subsidiaries on all continents and is distributed in over 120 countries. TAG Heuer offers great career opportunities in Switzerland and internationally, within TAG Heuer as well as in the LVMH Group, the world leader of luxury; which TAG Heuer joined in 1999. Our slogan #DontCrackUnderPressure is more than a claim - it is a mindset, and illustrates the unique culture of TAG Heuer.

What are the monthly traffic metrics for Tagheuer?

6/mo Traffic Growth

21.80%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

2.1Mins

Bounce Rate

48%

How fast is Tagheuer growing?

Tagheuer has grown by 5.3% in the last 6 months according to SimilarWeb.

How do people interact with Tagheuer?

Last month, Tagheuer received 2M visitors who spent an average of 2.1 minutes on the website and visited 3.0 different pages per session. Overall, 48% of people bounce on the first visit.

How do people find Tagheuer?

347.9k people (21%) visit Tagheuer directly. 1.2M (72%) people search for them in Google. Whereas, 38k (2%) discover Tagheuer through Facebook, Reddit, and YouTube. 7.3k (0%) visitors come from Tagheuer's email newsletters. Finally, 21.9k (1.3%) people come from affiliates and or paid referrals.

Who uses Tagheuer?

Tagheuer's top market is the United States and they receive 418.1k (25.6%) people.
Then the 2nd is United Kingdom with 143.8k (8.8%).
The 3rd is is Japan with 120.3k (7.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Tagheuer's ads on Google?

Google Ads

TAG Heuer® Official Site | Free Shipping and Returns‎

https://www.tagheuer.com/

Shop the Exclusive TAG Heuer Watch Collections and Get Free Overnight Shipping. Swiss Avant-Garde Since 1860. Guaranteed Precision, Performance & Authenticity. Guarantee Authenticity. Shop Online. Free 2-Day Shipping. Swiss Avant-Garde. Since 1860.

TAG Heuer® Watch | Shop the Official Site‎

https://www.tagheuer.com/en-us/watches

Shop the Exclusive TAG Heuer Watch Collections and Get Free Overnight Shipping. Swiss Avant-Garde Since 1860. Guaranteed Precision, Performance & Authenticity. Shop Online.

TAG Heuer® Watches - Free Shipping and Returns

https://www.tagheuer.com/

Swiss Avant-Garde Since 1860. Guaranteed Precision, Performance & Authenticity. Shop The Exclusive TAG Heuer Watch Collections and Get Free Overnight Shipping. Customer Service. Free Express Shipping. Phone Order Option. Complimentary Travel Case.

Swiss watches - TAG Heuer USA Online Watch Store - TAGHeuer.com‎

https://www.tagheuer.com/en-us

Shop The Full TAG Heuer Collection & Get Free Shipping On All Orders. Browse The Exclusive TAG Heuer Collections And Get Free Overnight Shipping. Swiss Avant-Garde. Free 2-Day Shipping.

TAG Heuer® Watches - Shop the Official Site

https://www.tagheuer.com/

Swiss Avant-Garde Since 1860. Guaranteed Precision, Performance & Authenticity. Shop The Exclusive TAG Heuer Watch Collections and Get Free Overnight Shipping. Guarantee Authenticity. Phone Order Option. Complimentary Travel Case. Customer Service.

What do Tagheuer's customers say about them?

Review Score

1.1/5

Total Reviews

225

Info

TAG Heuer
5 Star
5.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
95.0%
Read reviews that mention
colin brittle

rubbish watches

Reviewed on 2021-04-15T13:42:43

Had a Tag Carrera for my 50th. Never kept proper time. Can sometimes lose up to 8 - 10 minutes aday. Glass fell off and winder now fell off. Originally when the time keeping problems began I was told it was my fault as I didnt wear the watch enough even though it was kept on an automatic winder. Even though it was checked and serviced time keeping did not improve Best watch Iever had was a £25 swatch. Tag doesnt come close
read more
Tony Strawson

Paid £908 to have my watch repaired

Reviewed on 2021-03-04T16:39:29

Paid £908 to have my watch repaired and serviced, they replaced all of the visual parts including the strap,without polishing or making any attempt to improve the Bezel which now stands out like a sore thumb! a total waste of money, if you are thinking of sending your watch to TAG for any repairs just forget it, they absolve any responsibility when questioned!
read more
Robert Evenett

It is a shame 0 stars is not an option

Reviewed on 2021-02-17T10:37:29

It is a shame 0 stars is not an option. Biggest waste of money imaginable. This "watch" does not keep time.Sent it back within the warranty period, still gains nearly a minute a day. Sent it back again, and then again, I'm pretty sure they just leave it in the pack and print out a little ticket to show you absolutely nothing. Then the strap broke. Sent it back again, fixed that at least so I can wear this £2000 thing that doesn't tell the time. Then the crown broke and my aquaracer is no longer water tight. This is all within 3 years. Sent it back again, but now outside the warranty. This is what they have been waiting for. Despite going back several times in 3 years they now tell me it needs a full service for £400. Tell you what Tag, I'll wear my £5 casio. It has kept the right time for the last 27 years. And what's more, I don't feel like a mug when I when I wear it.
read more
Jocie

Company will not stand by its brand - quality is rubbish

Reviewed on 2021-02-17T09:29:43

Bought my husband a Tag Heuer for Christmas. The band broke within the first year,and we were informed that the warranty would not cover it. Which is interesting because this suggests it is not a defect but rather caused by normal wear and tear. We are now in year 2 and the watch band has broken AGAIN! Customer service was abysmal. They do not stand by their brand. Will never buy Tag Heuer again. There are lovely comparable watches out there. I strongly suggest if considering Tag Heuer, you look elsewhere - unless you want to foot the bill for constant repairs.
read more
George McCall

great designs but abysmal build quality and reliability

Reviewed on 2020-08-23T13:43:39

Since I was young I wanted a T.H. watch but had to wait until 05/2005 to buy my first - a KIrium which gained 1 hour the first time I wore it.It settled down but I can't keep it going in batteries - it eats them. 2nd purchase in 12/07 was a TIger Woods Golf Professional only to discover I had bought a Go Prof - sent back to TH to get rebuilt with proper face. 3rd purchase 11/15 was a Link Calibre 5 automatic. Worked ok for a couple of years until the hand wind gearing failed. Local TH dealer stated it would need to be sent back to TH where they would overhaul and repair at a cost of £250 plus parts. 4th and last purchase 09/18 was a Carrera Calibre 5 automatic day/date. I have the day set to U.K. days but it reverts to whatever foreign day is also on the day wheel. Date sticks between todays and tomorrows date, Today is Thursday 20th but my watch displays Jeu 19/20.I think it fair to say I am both disappointed and disillusioned with the build quality and reliability of TH watches and my next purchase WILL NOT be a T.H.
read more
Phil Osafi

...........

Reviewed on 2020-08-20T14:26:12

...........
Dave Cunningham

Rubbish by association

Reviewed on 2020-08-18T13:06:41

Support the Premier League which I am very disappointed with. Watches are way overpriced and lookrubbish
read more
Liam Gallagher

Can't have any ethics or code of…

Reviewed on 2020-08-14T12:35:04

Can't have any ethics or code of conduct as they sponsor the corrupt Premier League and aren't botheredabout how the fans are treated.
read more

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