Review (April 2024)

Unrivaled sports coverage across every team you care about and every league you follow. get breaking news, powerful stories and smart analysis from the best writers in sports.

2M

Estimated Revenue

15.73M

Website Visitors

1.7/5

Trustpilot Score

What do we know about The Athletic?

Estimated Revenue (2020)

$2M

Total Funding

$117.7M

Total Employees

590

Founded

2016

Industry

Online Media

Last Funding Date

Series D Jan 2020

Location

San Francisco, United States

About

The Athletic: Unrivaled sports coverage across every team you care about and every league you follow. Get breaking news, powerful stories and smart analysis, all ad-free.

Social Links

Alexa Ranking: 35178

What is The Athletic's Revenue?

The Athletic's estimated revenue for 2023 is $2M.

What does The Athletic do?

Here for every sports story that matters. -- The Athletic (http://theathletic.com) is a subscription-based media publisher of smarter sports coverage for die-hard fans. Founded in 2016, The Athletic's all-star team of writers have produced thousands of quality stories for subscribers free of ads, pop-ups and auto-play videos. The Athletic now offers in-depth local coverage in 47 North American pro sports markets along with premium national coverage across MLB, NFL, NBA, NHL, NCAA & more. Readers can count on original, authentic storytelling written by talented local and national sports journalists like Ken Rosenthal, Pierre LeBrun, Seth Davis, Stewart Mandel, Shams Charania and many more. The company is headquartered in San Francisco, CA.

What are the monthly traffic metrics for Theathletic?

6/mo Traffic Growth

22.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

16M

Time on Site

2.3Mins

Bounce Rate

62%

How fast is Theathletic growing?

Theathletic has grown by 30.0% in the last 6 months according to SimilarWeb.

How do people interact with Theathletic?

Last month, Theathletic received 16M visitors who spent an average of 2.3 minutes on the website and visited 2.0 different pages per session. Overall, 62% of people bounce on the first visit.

How do people find Theathletic?

8.1M people (52%) visit Theathletic directly. 4M (25%) people search for them in Google. Whereas, 2.6M (17%) discover Theathletic through Facebook, Reddit, and YouTube. 348.8k (2%) visitors come from Theathletic's email newsletters. Finally, 3.3k (0.0%) people come from affiliates and or paid referrals.

Who uses Theathletic?

Theathletic's top market is the United States and they receive 10.9M (69.3%) people.
Then the 2nd is Canada with 1.5M (9.7%).
The 3rd is is United Kingdom with 1.2M (7.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Theathletic's ads on Google?

Google Ads

The Athletic Sports News | Start Your 30-Day Trial Today

https://www.theathletic.com/checkout/

Read ad-free local and national coverage of your favorite sports and teams anywhere. Exclusive sports stories, news, and analysis. Start your 30-day trial today. Smarter Sports Coverage. High Quality Journalism. No Ads, No Pop-ups.

The Athletic Sports News - The Latest In Sports

https://theathletic.com/checkout2/introannual50?source=googlesearchads

Exclusive sports stories, news, and analysis. Get 50% off your annual subscription today.

The Athletic Sports Journalism | 40% Off On Annual Subscription

https://theathletic.com/checkout/

The Latest Sports News & Views With The Athletic's Exclusive Writers & Content. Exclusive Sports News With The Athletic. Get 40% Off Your Annual Subscription Today. Local & National Coverage. High Quality Journalism. No Ads, No Pop-ups. Sm

The Athletic Sports News | 40% Off On Annual Subscription

https://theathletic.com/checkout/

Sports news and coverage from the most informed writers in any sport. Exclusive sports stories, news, and analysis. Get 40% off your annual subscription today. No Ads, No Pop-ups.

The Athletic Sports News - The Latest In Sports

https://theathletic.com/checkout/

From breaking news to in-depth articles, get comprehensive sports coverage for $1 a month. Get dedicated coverage of the teams you love and the leagues you follow. Real Insight. Local Expertise. Ad-free. Top Sportswriters. Expert Analysis.

What do Theathletic's customers say about them?

Review Score

1.7/5

Total Reviews

50

Info

The Athletic HQ
5 Star
5.0%
4 Star
0.0%
3 Star
5.0%
2 Star
5.0%
1 Star
85.0%
Read reviews that mention
Ben Hayes

Totally ignored by customer service

Reviewed on 2021-02-13T15:30:22

Simply put, i have been charged for a subscription i cancelled. I have sent multiple emails and never received a reply.I never thought i would say this about a subscription service, but i am now pursuing legal options. So appalled by the *non existent* customer service.
read more
Stuart

Very disappointing

Reviewed on 2021-01-26T16:22:02

My subscription was coming to an end and The Athletic emailed me to ask me update card details as the old one had expired and I chose not to so my subscription would not autorenew.However they managed to get my card details and have taken the money from me. Having emailed them they will not issue a refund and will not explain to me how they got my new card details. They are now not returning my emails and has left me frustrated and incredibly disappointed with them.
read more
Andre O

Don't sign up to the "free" trial

Reviewed on 2021-01-18T15:17:07

Don't sign up to the "free" trial. It is a scam they will charge your card that you sign up with.I signed up to the free trial and saw that they were going to take money out of my account and cancelled on the same day....they still charged me. This is a very basic website with very basic coverage they are stealing a living. Do not fall for it and if you do report them don't let them keep getting away with it. Its obvious they know they are average so have to use these underhanded tactics. Oh and the best part since I cancelled my subscription but was charged anyway I cannot view their content even though I payed to. Scam!
read more
Dave

Underhand

Reviewed on 2021-01-15T22:55:28

Underhand. Avoid.
Aston

5 stars

Reviewed on 2021-01-12T14:33:31

5 stars, fixed the problem within a day. Very helpful
Mike Little

Company has questionable working practices

Reviewed on 2020-12-27T08:57:16

Reporting is good, company customer service appalling. Rely on the company to warn you of impending renewal at your peril. NO REFUNDS is their mantra,despite cancelling. Poor poor attitude. Given the choice I would probably have renewed anyway. Never again
read more
Mac Irvin

Charged for one year

Reviewed on 2020-12-24T01:17:43

Charged for one year. Cannot read. They claim cannot find payment even though gave specific info. Buyer beware.This appears to be a fraudulent operation from an administrative standpoint.
read more
Don Brown

BEWARE!!

Reviewed on 2020-12-23T22:31:43

BEWARE!!! Crooked company. No phone number. No response. My issue heading to BBB.

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