Theawl: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

5.76M

Estimated Revenue

260.34k

Website Visitors

4/5

Trustpilot Score

What do we know about The Awl?

Estimated Revenue (2020)

$5.76M

Total Employees

11 Founded

2009

Industry

Writing And Editing

About

The Awl:

Social Links

Alexa Ranking: 384937

What is The Awl's Revenue?

The Awl's estimated revenue for 2024 is $5.76M.

What does The Awl do?

The Awl is an independent web publisher in New York City. Founded in 2009 by Alex Balk and Choire Sicha, the network consists currently of four websites, aimed at an intelligent and educated, sophisticated yet fun-loving audience. The editorial and business staff are drawn from companies like The Huffington Post, Vox, Gawker, BuzzFeed, the New Yorker and Deadspin. The Awl is headquartered in downtown Brooklyn.

What are the monthly traffic metrics for Theawl?

6/mo Traffic Growth

21.00%

All Time Traffic Growth

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Monthly Hits

260k

Time on Site

17.1Mins

Bounce Rate

62%

How fast is Theawl growing?

Theawl has grown by 37.3% in the last 6 months according to SimilarWeb.

How do people interact with Theawl?

Last month, Theawl received 260k visitors who spent an average of 17.1 minutes on the website and visited 2.0 different pages per session. Overall, 62% of people bounce on the first visit.

How do people find Theawl?

55.2k people (21%) visit Theawl directly. 134.4k (52%) people search for them in Google. Whereas, 35.2k (14%) discover Theawl through Facebook, Reddit, and YouTube. 15.3k (6%) visitors come from Theawl's email newsletters. Finally, 257 (0.1%) people come from affiliates and or paid referrals.

Who uses Theawl?

Theawl's top market is the United States and they receive 128.3k (49.3%) people.
Then the 2nd is United Kingdom with 17.5k (6.7%).
The 3rd is is Canada with 15.8k (6.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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