Review (August 2025)

Theday.com is the website of the day of new london, conn., the region's leading daily newspaper.

4.72M

Estimated Revenue

573.63k

Website Visitors

4/5

Trustpilot Score

What do we know about The Day Publishing Company?

Estimated Revenue (2020)

$4.72M

Total Employees

150

Founded

1881

Industry

Newspapers

Location

New London, United States

About

The Day Publishing Company: theday.com is the website of The Day of New London, Conn., the region's leading daily newspaper.

Social Links

Alexa Ranking: 113913

What is The Day Publishing Company's Revenue?

The Day Publishing Company's estimated revenue for 2024 is $4.72M.

What does The Day Publishing Company do?

Serving eastern Connecticut and beyond... The Day Publishing Company, established in 1881 by John A. Tibbits, publishes The Day, a daily newspaper covering a 20-town region in eastern Connecticut with a daily and Sunday readership of nearly 100,000, and theday.com, a website generating more than 4 million page views a month. The Day Publishing Company also publishes Mystic Country magazine, the official annual visitors guide for the region with a circulation of 250,000; Go Westerly, an annual tourism magazine with a circulation of 60,000; Sound & Country, an in-market tourism tabloid published three times a year with a circulation of 30,000. The company also runs Day Printing, a division specializing in commercial printing, graphics and bindery services. The Day Publishing Company owns Shore Publishing, LLC, which publishes seven weekly community newspapers from East Haven to Old Saybrook, with a combined circulation of nearly 75,000. The company also owns The Times Community News Group, a group of eight weekly publications serving towns east of the Connecticut River to Pawcatuck, with a combined circulation of nearly 80,000.

What are the monthly traffic metrics for Theday?

6/mo Traffic Growth

28.30%

All Time Traffic Growth

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Monthly Hits

574k

Time on Site

1.4Mins

Bounce Rate

66%

How fast is Theday growing?

Theday has grown by 51.4% in the last 6 months according to SimilarWeb.

How do people interact with Theday?

Last month, Theday received 574k visitors who spent an average of 1.4 minutes on the website and visited 1.0 different pages per session. Overall, 66% of people bounce on the first visit.

How do people find Theday?

236.5k people (41%) visit Theday directly. 265.3k (46%) people search for them in Google. Whereas, 25.6k (4%) discover Theday through Facebook, Reddit, and YouTube. 1.2k (0%) visitors come from Theday's email newsletters. Finally, 763.5 (0.1%) people come from affiliates and or paid referrals.

Who uses Theday?

Theday's top market is the United States and they receive 530k (92.4%) people.
Then the 2nd is Canada with 6.1k (1.1%).
The 3rd is is United Kingdom with 4.4k (0.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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