Theinkeylist: See Their Revenue, Competitors, Traffic, and Reviews (July 2025)

Review (July 2025)

Knowledge powered skincare. effective, ingredient driven cleansers, moisturizers and skin treatments for your skin type. build your perfect skincare routine with our recipe builder at uk.theinkeylist.com. free delivery over £30

8.7M

Estimated Revenue

941.02k

Website Visitors

4/5

Trustpilot Score

What do we know about The INKEY List?

Estimated Revenue (2020)

$8.7M

Total Employees

60 Founded

2017

Industry

Cosmetics

Location

Nottingham, United Kingdom

About

The INKEY List: Tired of skincare products that just don't seem to work? Build the perfect skincare routine with the INKEY Recipe Builder and create a routine unique to you. Simply answer a few questions around your skin goals, concerns and skin type, then let INKEY do the work. Skincare experts will advise on the best products and ro

Social Links

Alexa Ranking: 271269

What is The INKEY List's Revenue?

The INKEY List's estimated revenue for 2024 is $8.7M.

What does The INKEY List do?

Founded by Colette Laxton and Mark Curry in 2018, The INKEY List was born from a belief that better knowledge powers better decisions. We know that the world of beauty, and particulary skincare, can be confusing. But we also know that people are curious and want to understand more about their skin so they can make the right decisions. Not just now, but for its ever changing needs.

What are the monthly traffic metrics for Theinkeylist?

6/mo Traffic Growth

16.70%

All Time Traffic Growth

Create Free Account

Monthly Hits

941k

Time on Site

4.1Mins

Bounce Rate

39%

How fast is Theinkeylist growing?

Theinkeylist has grown by -13.2% in the last 6 months according to SimilarWeb.

How do people interact with Theinkeylist?

Last month, Theinkeylist received 941k visitors who spent an average of 4.1 minutes on the website and visited 5.0 different pages per session. Overall, 39% of people bounce on the first visit.

How do people find Theinkeylist?

216.4k people (23%) visit Theinkeylist directly. 599.4k (64%) people search for them in Google. Whereas, 65.4k (7%) discover Theinkeylist through Facebook, Reddit, and YouTube. 5.8k (1%) visitors come from Theinkeylist's email newsletters. Finally, 2.9k (0.3%) people come from affiliates and or paid referrals.

Who uses Theinkeylist?

Theinkeylist's top market is the United States and they receive 343.2k (36.5%) people.
Then the 2nd is United Kingdom with 121.7k (12.9%).
The 3rd is is Canada with 68.4k (7.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Theinkeylist's ads on Google?

Google Ads

Theinkeylist.com - The INKEY List - Chat To Our Skincare Experts

https://www.theinkeylist.com/pages/recipe

If you're an ingredients expert or starting your skincare journey, no question is too big. No judgement or jargon, we're here to help with whatever you want to askINKEY. Knowledge is Power. Award-winning Skincare. Quality ingredients. Affordable Skincare.

The INKEY List - Build Your Skincare Recipe

https://www.theinkeylist.com/pages/recipe

Answer five questions about your skin type, & we'll recommend the right products for you. Skincare Recipes That Are Perfect For Your Skin Type and Skin Concerns. Knowledge is Power. Award-winning Skincare. Affordable Skincare. Quality ingredients.

The INKEY List - Personalized Skincare Routine

https://www.theinkeylist.com/pages/recipe

Answer five questions about your skin type, & we'll recommend the right products for you. Skincare Recipes That Are Perfect For Your Skin Type and Skin Concerns. Affordable Skincare. Knowledge is Power. Quality ingredients. Award-winning Skincare.

The Inkey List - Skin & Haircare - theinkeylist.com

https://www.theinkeylist.com/

We're here to help guide and empower you to find your perfect skin & haircare recipe, Use our unique Recipe Builder to find the best ingredients for your skin & hair. Award-winning Skincare. Affordable Skincare. Knowledge is Power. Quality ingredients. Styles: Clean, Treat.

The INKEY List - Personalized Skincare Routine

https://www.theinkeylist.com/pages/recipe

Answer five questions about your skin type, & we'll recommend the right products for you.

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Review (July 2025)

Knowledge powered skincare. effective, ingredient driven cleansers, moisturizers and skin treatments for your skin type. build your perfect skincare routine with our recipe builder at uk.theinkeylist.com. free delivery over £30

Estimated Revenue (2020)

$8.7M

Total Employees

60

Founded

2017

Industry

Cosmetics

Location

Nottingham, United Kingdom

About

Social Links

What is The INKEY List's Revenue?

The INKEY List's estimated revenue for 2024 is $8.7M.

What does The INKEY List do?

6/mo Traffic Growth

16.70%

All Time Traffic Growth

Monthly Hits

941k

Time on Site

4.1Mins

Pages per Visit

5.0

Bounce Rate

39%

How fast is Theinkeylist growing?

Theinkeylist has grown by -13.2% in the last 6 months according to SimilarWeb.

How do people interact with Theinkeylist?

Last month, Theinkeylist received 941k visitors who spent an average of 4.1 minutes on the website and visited 5.0 different pages per session. Overall, 39% of people bounce on the first visit.

How do people find Theinkeylist?

Who uses Theinkeylist?

Theinkeylist's top market is the United States and they receive 343.2k (36.5%) people.Then the 2nd is United Kingdom with 121.7k (12.9%).The 3rd is is Canada with 68.4k (7.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

Theinkeylist's top market is the United States and they receive 343.2k (36.5%) people.
Then the 2nd is United Kingdom with 121.7k (12.9%).
The 3rd is is Canada with 68.4k (7.3%).