Theonion: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

The onion brings you all of the latest news, stories, photos, videos and more from america's finest news source.

12M

Estimated Revenue

4.01M

Website Visitors

4/5

Trustpilot Score

What do we know about Onion, Inc.?

Estimated Revenue (2020)

$12M

Total Employees

270 Founded

1988

Industry

Online Media

Location

Chicago, United States

About

Onion, Inc.: The Onion brings you all of the latest news, stories, photos, videos and more from America's finest news source.

Social Links

Alexa Ranking: 8973

What is Onion, Inc.'s Revenue?

Onion, Inc.'s estimated revenue for 2024 is $12M.

What does Onion, Inc. do?

Onion, Inc. is a Chicago-based digital media company composed of America's Finest News Source, The Onion; pop-culture sister publication, The A.V. Club; internet culture satire website, ClickHole; creative services agency, Onion Labs; long form content studio, Onion Studios; and full-service production company, Onion Productions. Founded in 1988, The Onion has become America's most recognizable and prominent source of comedy, with daily coverage of politics, technology, sports, business, entertainment and more. Over the last 20 years, Onion Inc. has expanded into advertising, video production, and long form content development for television and film. Onion, Inc.'s websites have a combined audience of over 30 million monthly unique visitors and account for more than 6 million Facebook fans, 9 million Twitter followers, and 830,000 YouTube subscribers.

What are the monthly traffic metrics for Theonion?

6/mo Traffic Growth

8.80%

All Time Traffic Growth

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Monthly Hits

4M

Time on Site

2.1Mins

Bounce Rate

57%

How fast is Theonion growing?

Theonion has grown by 19.8% in the last 6 months according to SimilarWeb.

How do people interact with Theonion?

Last month, Theonion received 4M visitors who spent an average of 2.1 minutes on the website and visited 4.0 different pages per session. Overall, 57% of people bounce on the first visit.

How do people find Theonion?

2M people (50%) visit Theonion directly. 453.4k (11%) people search for them in Google. Whereas, 1.4M (34%) discover Theonion through Facebook, Reddit, and YouTube. 50.3k (1%) visitors come from Theonion's email newsletters. Finally, 2.5k (0.1%) people come from affiliates and or paid referrals.

Who uses Theonion?

Theonion's top market is the United States and they receive 2.9M (72.6%) people.
Then the 2nd is Canada with 302.7k (7.6%).
The 3rd is is United Kingdom with 146.3k (3.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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