Theroot: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

The blacker the content the sweeter the truth

10.39M

Estimated Revenue

2.62M

Website Visitors

4/5

Trustpilot Score

What do we know about The Root?

Estimated Revenue (2020)

$10.39M

Total Employees

40 Founded

2008

Industry

Online Media

Location

Washington, United States

About

The Root: The Blacker the Content the Sweeter the Truth

Social Links

Alexa Ranking: 56548

What is The Root's Revenue?

The Root's estimated revenue for 2024 is $10.39M.

What does The Root do?

The Root is the premier news, opinion and culture site for African-American influencers. Founded in 2008, under the leadership of Dr. Henry Louis Gates Jr., The Root provides smart, timely coverage of breaking news, thought-provoking commentary and gives voice to a changing, more diverse America. From the team behind Slate and The Washington Post.

What are the monthly traffic metrics for Theroot?

6/mo Traffic Growth

7.00%

All Time Traffic Growth

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Monthly Hits

3M

Time on Site

2.0Mins

Bounce Rate

59%

How fast is Theroot growing?

Theroot has grown by -18.3% in the last 6 months according to SimilarWeb.

How do people interact with Theroot?

Last month, Theroot received 3M visitors who spent an average of 2.0 minutes on the website and visited 2.0 different pages per session. Overall, 59% of people bounce on the first visit.

How do people find Theroot?

856.8k people (33%) visit Theroot directly. 411.7k (16%) people search for them in Google. Whereas, 373.8k (14%) discover Theroot through Facebook, Reddit, and YouTube. 69k (3%) visitors come from Theroot's email newsletters. Finally, 1.7k (0.1%) people come from affiliates and or paid referrals.

Who uses Theroot?

Theroot's top market is the United States and they receive 2.2M (84.4%) people.
Then the 2nd is Canada with 150.1k (5.7%).
The 3rd is is United Kingdom with 50k (1.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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