Review (July 2025)

Read today's latest updates on south carolina news, including columbia and the midlands. follow crime, local business, politics, sports and community news.

49.09M

Estimated Revenue

1.95M

Website Visitors

4/5

Trustpilot Score

What do we know about The State Newspaper?

Estimated Revenue (2020)

$49.09M

Total Employees

250

Founded

1891

Industry

Newspapers

Location

Columbia, United States

About

The State Newspaper: Follow The State newspaper for the latest headlines on Columbia SC news. Find daily local breaking news, opinion columns, videos and community events.

Social Links

Alexa Ranking: 79490

What is The State Newspaper's Revenue?

The State Newspaper's estimated revenue for 2024 is $49.09M.

What does The State Newspaper do?

The State newspaper and www.TheState.com serve the greater Columbia, South Carolina, area including Richland County, Lexington County and the Midlands. The State also powers GoGamecocks.com, an online website devoted to University of South Carolina sports. The State Media Company also publishes specialty magazines (Go Gamecocks The Magazine and Carolina Bride) and special sections to connect advertisers with readers. Total Market Coverage products allow advertisers full market penetration in any week. For a list of our current job openings, please use the following link: http://www.careerbuilder.com/jobs/company/c8b0g45ykwqpywqs5ys/the-state-media-company-jobs

What are the monthly traffic metrics for Thestate?

6/mo Traffic Growth

18.40%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

1.4Mins

Bounce Rate

67%

How fast is Thestate growing?

Thestate has grown by -4.9% in the last 6 months according to SimilarWeb.

How do people interact with Thestate?

Last month, Thestate received 2M visitors who spent an average of 1.4 minutes on the website and visited 2.0 different pages per session. Overall, 67% of people bounce on the first visit.

How do people find Thestate?

794.7k people (41%) visit Thestate directly. 740.7k (38%) people search for them in Google. Whereas, 172.5k (9%) discover Thestate through Facebook, Reddit, and YouTube. 64.5k (3%) visitors come from Thestate's email newsletters. Finally, 622 (0.0%) people come from affiliates and or paid referrals.

Who uses Thestate?

Thestate's top market is the United States and they receive 1.8M (94.8%) people.
Then the 2nd is Canada with 13.9k (0.7%).
The 3rd is is United Kingdom with 11k (0.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Thestate's ads on Google?

Google Ads

Latest Columbia SC News - Online News Updates - thestate.com

https://www.thestate.com/

Award-winning journalism connecting you to critical news in Columbia and South Carolina. Depend on award-winning journalism to stay connected to what's happening in Columbia. Breaking News. High quality journalism. Access to apps.

Columbia's Local News Source - Columbia & South Carolina News

https://www.thestate.com/customer-service/article253892733.html?cid=sem_.99-3mos-15.99_202109

Best deals available! Home delivery options from $2.50 a week and get digital access free. Get unlimited digital access to The State when you sign up with our $3 for 3 mo. sale! Breaking News. Access to apps. High quality journalism.

Keyword: the state news columbia sc

Latest Columbia SC News - From The State in Columbia

https://www.thestate.com/

Award-winning journalism connecting you to critical news in Columbia and South Carolina. Depend on award-winning journalism to stay connected to what's happening in Columbia. High quality journalism. Access to apps. Breaking News.

Latest Columbia SC News - From The State in Columbia

https://www.thestate.com/

Award-winning journalism connecting you to critical news in Columbia and South Carolina. Depend on award-winning journalism to stay connected to what's happening in Columbia.

The State - Columbia SC News

https://www.thestate.com/#cid=ppc-sta-all-news

Read Richland, Lexington, Kershaw and local Midlands SC community updates from The State. Find the latest coverage for Richland, Lexington, Kershaw and more from around the state. Access to apps. Breaking News. Breaking news. High quality journalism.

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