Thetrace: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

An independent, nonpartisan, nonprofit newsroom dedicated to shining a light on america's gun violence crisis.

3.48M

Estimated Revenue

158.3k

Website Visitors

4/5

Trustpilot Score

What do we know about The Trace?

Estimated Revenue (2020)

$3.48M

Total Employees

24 Industry

Online Media

Location

New York, United States

About

The Trace: An independent, nonpartisan, nonprofit newsroom dedicated to shining a light on America's gun violence crisis.

Social Links

Alexa Ranking: 124860

What is The Trace's Revenue?

The Trace's estimated revenue for 2024 is $3.48M.

What does The Trace do?

The Trace is an independent, nonprofit news organization dedicated to expanding coverage of guns in the United States. We believe that our country's epidemic rates of firearm-related violence are coupled with a second problem: a shortage of information about the issue at large.

What are the monthly traffic metrics for Thetrace?

6/mo Traffic Growth

-3.20%

All Time Traffic Growth

Create Free Account

Monthly Hits

158k

Time on Site

0.7Mins

Bounce Rate

79%

How fast is Thetrace growing?

Thetrace has grown by 8.5% in the last 6 months according to SimilarWeb.

How do people interact with Thetrace?

Last month, Thetrace received 158k visitors who spent an average of 0.7 minutes on the website and visited 1.0 different pages per session. Overall, 79% of people bounce on the first visit.

How do people find Thetrace?

25.6k people (16%) visit Thetrace directly. 105.5k (67%) people search for them in Google. Whereas, 14.2k (9%) discover Thetrace through Facebook, Reddit, and YouTube. 4.2k (3%) visitors come from Thetrace's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Thetrace?

Thetrace's top market is the United States and they receive 131k (82.7%) people.
Then the 2nd is Netherlands with 3.2k (2.0%).
The 3rd is is Canada with 3k (1.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Thetrace's ads on Google?

Google Ads

Get The Latest NRA News - The Truth Behind The NRA

https://www.thetrace.org/features/nra-financial-misconduct-ackerman-mcqueen/

Watch as we unravel some of the most shocking financial decisions made by the NRA. See how the NRA is sending themselves down in a spiral of problems. Nonpartisan News. Accurate & Fair. In-depth Reporting. Independent Journalism.

Homicide Capital of America? Murder Rates in U.S. Cities, Ranked

https://www.thetrace.org/2018/04/highest-murder-rates-us-cities-list/

Find out the latest news on gun violence and mass shootings in the United States. Get updates on the NRA and stay up to date and informed on gun-deaths in America. Accurate & Fair. Nonpartisan Journalism. Independent Journalism. In-depth Reporting.

Homicide Capital of America? Murder Rates in U.S. Cities, Ranked

https://www.thetrace.org/2018/04/highest-murder-rates-us-cities-list/

Find out the latest news on gun violence and mass shootings in the United States. Get updates on the NRA and stay up to date and informed on gun-deaths in America. Nonpartisan Journalism. In-depth Reporting. Accurate & Fair. Independent Journalism.

Homicide Capital of America? Murder Rates in U.S. Cities, Ranked

https://www.thetrace.org/2018/04/highest-murder-rates-us-cities-list/

Get the facts that are crucial to understanding gun violence in America. Get real news coverage, insights, and analysis. Sign up and stay informed. Independent Journalism. Accurate & Fair. Nonpartisan News. In-depth Reporting.

The Trace Non Partisan News - Covering Gun Crimes In America

https://www.thetrace.org/

Get the facts that are crucial to understanding gun violence in America. Get real news coverage, insights, and analysis. Sign up and stay informed. Accurate & Fair.

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Review (August 2025)

An independent, nonpartisan, nonprofit newsroom dedicated to shining a light on america's gun violence crisis.

Estimated Revenue (2020)

$3.48M

Total Employees

24

Industry

Online Media

Location

New York, United States

About

The Trace: An independent, nonpartisan, nonprofit newsroom dedicated to shining a light on America's gun violence crisis.

Social Links

What is The Trace's Revenue?

The Trace's estimated revenue for 2024 is $3.48M.

What does The Trace do?

The Trace is an independent, nonprofit news organization dedicated to expanding coverage of guns in the United States. We believe that our country's epidemic rates of firearm-related violence are coupled with a second problem: a shortage of information about the issue at large.

6/mo Traffic Growth

-3.20%

All Time Traffic Growth

Monthly Hits

158k

Time on Site

0.7Mins

Pages per Visit

1.0

Bounce Rate

79%

How fast is Thetrace growing?

Thetrace has grown by 8.5% in the last 6 months according to SimilarWeb.

How do people interact with Thetrace?

Last month, Thetrace received 158k visitors who spent an average of 0.7 minutes on the website and visited 1.0 different pages per session. Overall, 79% of people bounce on the first visit.

How do people find Thetrace?

25.6k people (16%) visit Thetrace directly. 105.5k (67%) people search for them in Google. Whereas, 14.2k (9%) discover Thetrace through Facebook, Reddit, and YouTube. 4.2k (3%) visitors come from Thetrace's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Thetrace?

Thetrace's top market is the United States and they receive 131k (82.7%) people.Then the 2nd is Netherlands with 3.2k (2.0%).The 3rd is is Canada with 3k (1.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

Thetrace's top market is the United States and they receive 131k (82.7%) people.
Then the 2nd is Netherlands with 3.2k (2.0%).
The 3rd is is Canada with 3k (1.9%).