Review (August 2025)

Shop aday for capsule wardrobes of modern essentials and minimalist clothing. thoughtfully designed with a sustainable supply chain. we believe in doing more with less.

1M

Estimated Revenue

39.72k

Website Visitors

4.2/5

Trustpilot Score

What do we know about ADAY?

Estimated Revenue (2020)

$1M

Total Funding

$2M

Total Employees

33

Founded

2015

Industry

Internet

Last Funding Date

Series A Feb 2020

Location

New York, United States

About

ADAY: We believe in doing more with less. Shop our consciously designed clothing reinvented with technical fabrics. Fast shipping + easy returns.

Social Links

Alexa Ranking: 150880

What is ADAY's Revenue?

ADAY's estimated revenue for 2024 is $1M.

What does ADAY do?

ADAY is a fast growing direct-to-consumer brand creating consciously designed, technical clothing. We call it clothing of the future. Founded by Nina Faulhaber and Meg He, ADAY is based in New York and London.

What are the monthly traffic metrics for Thisisaday?

6/mo Traffic Growth

-9.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

40k

Time on Site

4.4Mins

Bounce Rate

45%

How fast is Thisisaday growing?

Thisisaday has grown by 238.6% in the last 6 months according to SimilarWeb.

How do people interact with Thisisaday?

Last month, Thisisaday received 40k visitors who spent an average of 4.4 minutes on the website and visited 7.0 different pages per session. Overall, 45% of people bounce on the first visit.

How do people find Thisisaday?

13.8k people (35%) visit Thisisaday directly. 12.1k (30%) people search for them in Google. Whereas, 3.9k (10%) discover Thisisaday through Facebook, Reddit, and YouTube. 1k (3%) visitors come from Thisisaday's email newsletters. Finally, 7.2k (18.1%) people come from affiliates and or paid referrals.

Who uses Thisisaday?

Thisisaday's top market is the United States and they receive 28.9k (72.7%) people.
Then the 2nd is Canada with 1.5k (3.9%).
The 3rd is is United Kingdom with 1.3k (3.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Thisisaday's customers say about them?

Review Score

4.2/5

Total Reviews

6

Info

ADAY
5 Star
100.0%
4 Star
0.0%
3 Star
0.0%
2 Star
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1 Star
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Read reviews that mention
Esperanza

My new favorite

Reviewed on 2021-03-19T07:04:22

This has quickly turned into my favorite brand! I was unsure of how the fit would be but since I had never tried ADAY before but they were able to help me with sizing and now my ADAY is on repeat.I can't wait to try more pieces! I've got my eye on the Check-In Crop :)
read more
Maie

Very happy

Reviewed on 2021-03-15T15:37:31

It was a real risk to order these clothes to Europe with the prohibitively expensive customs taxes and return postage.It took me two months before I finally decided to do it. (Ironically the clothes are made in Italy so what a shame they had to make 2x trans Atlantic crossings). So glad I made the leap. The clothes scream quality. They are well finished and seamed. The fabric feels great against the skin, is stretchy and holds it's shape no matter how much you sit/move/bend. I did yoga in my Turn-it-up pants (just to see if the claims are true) and they were perfectly comfortable. Loved the it's a wrap top. Very flattering, my partner wishes they made clothes for men. I was quite sad to put them in the washing machine. I think I'll be wearing my items a lot
read more
Shannon Andrews

Go To Brand For A Seasonless Wardrobe

Reviewed on 2021-02-09T17:54:28

I love ADAY's clothing, it's all the essential pieces I need in my life. They are so simple yet the details/craftsmanship is incredibly intentional.ADAY pieces are in high rotation in my closet and basically all I pack when traveling.
read more
Joyce

Love their products

Reviewed on 2021-02-09T17:44:58

Love their products - I wear ADAY clothes on a daily basis because they're so comfortable, stylish,and versatile. Perfect attire for our WFH environment now.
read more
Gail

This company is such a great find for…

Reviewed on 2021-02-09T15:05:19

This company is such a great find for work from home styles. I have some of their pieces in multiple colors,they are comfortable, polished and easy to care for.
read more
JeaneJ

Great Clothing

Reviewed on 2020-07-13T11:30:37

ADAY clothing is comfortable and stylish. I own 8 of their items - 4 tops, 3 pair of leggings,and 1 pair of pants. Though I've had some fit issues with a couple of their pieces (pants aren't made for tall women and tops are sometimes too low cut), their customer service team is top notch and returns/exchanges are a breeze. I've followed the directions when washing my clothes and they have held up nicely. I will continue to shop their site.
read more

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