Review (August 2025)

Toluna, the easiest way to ask and answer questions and get rewarded for sharing your opinions.

29.68M

Estimated Revenue

8.74M

Website Visitors

3.5/5

Trustpilot Score

What do we know about Toluna Corporate?

Estimated Revenue (2020)

$29.68M

Total Employees

1400

Founded

2000

Industry

Market Research

Last Funding Date

Venture (Round not Specified) Oct 2020

Location

Wilton, United States

About

Toluna Corporate: Toluna Corporate delivers real-time consumer insights and market research solutions to empower companies, utilizing leading technology and expertise.

Social Links

What is Toluna Corporate's Revenue?

Toluna Corporate's estimated revenue for 2024 is $29.68M.

What does Toluna Corporate do?

Toluna is a technology company that delivers real-time consumer insights at the speed of the on-demand economy.  Today's world is smaller and bigger at once, with consumers everywhere all at the same time. Their decisions are shaped by countless sources of input, and their sentiments are always in motion.  Toluna captures the moment and anticipates what's next. With a combination of innovative technology, human expertise with Harris Interactive Europe's award-winning research design, we work to make the unknown known—and to explore tomorrow, now. Toluna is the parent company of Harris Interactive Europe and KuRunData. Together, we strive to push the field of market research toward a better tomorrow.

What are the monthly traffic metrics for Toluna?

6/mo Traffic Growth

-1.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

9M

Time on Site

7.0Mins

Bounce Rate

35%

How fast is Toluna growing?

Toluna has grown by 5.5% in the last 6 months according to SimilarWeb.

How do people interact with Toluna?

Last month, Toluna received 9M visitors who spent an average of 7.0 minutes on the website and visited 6.0 different pages per session. Overall, 35% of people bounce on the first visit.

How do people find Toluna?

3.4M people (39%) visit Toluna directly. 1.1M (12%) people search for them in Google. Whereas, 93.6k (1%) discover Toluna through Facebook, Reddit, and YouTube. 164.3k (2%) visitors come from Toluna's email newsletters. Finally, 3.4M (38.4%) people come from affiliates and or paid referrals.

Who uses Toluna?

Toluna's top market is the United States and they receive 663.4k (7.6%) people.
Then the 2nd is Italy with 632.3k (7.2%).
The 3rd is is Brazil with 592.7k (6.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Toluna's customers say about them?

Review Score

3.5/5

Total Reviews

3845

Info

Toluna
5 Star
15.0%
4 Star
10.0%
3 Star
0.0%
2 Star
10.0%
1 Star
65.0%
Read reviews that mention
Maulana Syam

Toluna paid web

Reviewed on 2021-05-19T18:17:19

I have been using the website for one year. After enough points, exchange them for the prizes available and quite satisfied this website actually pays its users.Surveys are sometimes complicated but you have to be patient to produce and be equipped with interesting game events.
read more
Gill Graham

I noticed there was a lack of surveys…

Reviewed on 2021-05-19T12:47:07

I noticed there was a lack of surveys for a few days so I contacted the help centre.The lady explained why this was and checked my account. She was lovely and so helpful. I think this site is excellent and I am glad to have found it. I have been able to have lots of rewards thanks to this site. Keep up the good work
read more
Agriculture Careers

Waste of time

Reviewed on 2021-05-19T12:15:03

Over the past few days I've gotten to the end point of several surveys only to be met with a 'Sorry something went wrong!It's not you it's us!' error screen and redirected to the homepage. Waste of time.
read more
Armin

I am locked out of my account

Reviewed on 2021-05-17T18:55:07

I am locked out of my account. I have tried to reset my password but I did not receive any password reset email.Upon reading other people’s reviews, it looks like many other people have been blocked or locked out too, but Toluna won’t tell you why. I contacted them already but no reply so far. Quite disappointed in their service.
read more
Mark Brummel

Long standing member locked out

Reviewed on 2021-05-17T08:12:46

Like the other reviewers I was also locked out of my account recently and then noticed I was not receiving any surveys.The site has been on the downward trend since the beginning of Covid-19 with incentives not being paid for completed surveys so I thought I would query why I could not reset my password. I have been a member for many many years so it came as a complete surprise to be told I had been identified as giving false or poor responses or my account was fraudulent. Hmmm, it wouldnt have anything to do with the fact they do not want to pay out for points earned at all , would it.
read more
Anna Marie Wise

Locked out of site!

Reviewed on 2021-05-16T23:00:38

Was enjoying this survey site when I realised I hadn’t had any surveys for a while....few weeks.....triedto login to be told my details are wrong....and Facebook login disabled......very unsatisfactory......it would be nice if someone could sort this out as I’ve a fair number of points and would like to receive the rewards.
read more
louise smith

I have been completing surveys for…

Reviewed on 2021-05-16T17:42:13

I have been completing surveys for Toluna for quite some time and have collected nearly enough points to make a withdrawal.This weekend I was unable to login as my password was not recognised for some reason. Despite trying to contact them in several occasions the problem has not been rectified. What is the best way to make an official complaint about this site?
read more
Bridgit

After reading the reviews here

Reviewed on 2021-05-16T03:57:24

After reading the reviews here, I realized that there are far more unsatisfied survey members,than there are of those who are pleased with the way Toluna has handled their members. I decided to go back to my account to read the about information on this company. I found that this company's location is in France(Toluna SAS, 5 avenue du ChĂ¢teau, 94300, Vincennes, France). I really thought this was a U.S based company. I feel that this is another way for foreign entities to scam Americans out of their money, similarly to the instances of UK emails, that tell you; "You may have won something. I have deleted my account, and know from now on to visit the about page first, before engaging with companies.
read more

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