Review (March 2024)

No need to shop, prep, cook, or clean.

2M

Estimated Revenue

262.53k

Website Visitors

3.3/5

Trustpilot Score

What do we know about Tovala?

Estimated Revenue (2020)

$2M

Total Funding

$63.36M

Total Employees

88

Founded

2017

Industry

Food Beverages

Last Funding Date

Series C Feb 2021

Location

Chicago, United States

About

Tovala: No need to shop, prep, cook, or clean.

Social Links

Alexa Ranking: 290206

What is Tovala's Revenue?

Tovala's estimated revenue for 2023 is $2M.

What does Tovala do?

Tovala was born from a mission to reinvent home cooking to save people time. Launched in 2017 by passionate culinary-tech duo David Rabie and Bryan Wilcox, Tovala's fresh, chef-crafted meals and smart oven work together to let customers enjoy a delicious, home-cooked meal without the work. Each meal requires one minute of prep time before it's scanned and cooked perfectly in the Tovala Smart Oven in 20 minutes or less. With 5 different cooking functions (steam, bake, broil, toast, reheat) and the ability to scan-to-cook 750+ brand-name grocery items from brands like Kashi and Amy's, the Tovala Smart Oven's versatility extends beyond just cooking Tovala Meals. Learn more and purchase at Tovala.com. Follow @tovalafood on Instagram, Facebook and Twitter for time-saving inspiration in the kitchen.

What are the monthly traffic metrics for Tovala?

6/mo Traffic Growth

2.30%

All Time Traffic Growth

Create Free Account

Monthly Hits

263k

Time on Site

2.7Mins

Bounce Rate

45%

How fast is Tovala growing?

Tovala has grown by 29.7% in the last 6 months according to SimilarWeb.

How do people interact with Tovala?

Last month, Tovala received 263k visitors who spent an average of 2.7 minutes on the website and visited 2.0 different pages per session. Overall, 45% of people bounce on the first visit.

How do people find Tovala?

116.1k people (44%) visit Tovala directly. 96.8k (37%) people search for them in Google. Whereas, 32.5k (12%) discover Tovala through Facebook, Reddit, and YouTube. 6.1k (2%) visitors come from Tovala's email newsletters. Finally, 6.9k (2.6%) people come from affiliates and or paid referrals.

Who uses Tovala?

Tovala's top market is the United States and they receive 254.1k (96.8%) people.
Then the 2nd is Canada with 1.3k (0.5%).
The 3rd is is India with 1.2k (0.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Tovala's ads on Google?

Google Ads

Tovala - Steam Oven - Home Cooking, Made Effortless

https://www.tovala.com/

Tovala Makes Home Cooking Effortless. Enjoy Freshly Cooked Meals Without The Work. Our Steam Oven Cooks your Meals on Autopilot. Meals Curated by Master Chefs. Free & Easy Returns. Weekly Meal Deliveries. 100 Day Free Trial. New Menu Every Week.

Tovala.com - Tovala - Let Dinner Cook Itself

http://get.tovala.com/smart

Tovala Makes Home Cooking Effortless. Enjoy Freshly Cooked Meals Without The Work. Our Countertop Steam Oven Cooks Meals on Autopilot. Curated by Master Chefs. 100 Day Free Trial. Weekly Meal Deliveries. Free & Easy Returns. New Menu Every Week.

Tovala - Steam Oven | Home Cooking, Made Effortless‎

https://www.tovala.com/oven

No prep and no manual work. In 10-20 minutes, your gourmet meal is ready to eat. Our steam oven cooks your meals on autopilot. Curated by master chefs. Healthy food made easy. Free Shipping.

Tovala | Let Dinner Cook Itself | tovala.com

https://www.tovala.com/

Tovala Makes Home Cooking Effortless. Enjoy Freshly Cooked Meals Without The Work. Our Countertop Steam Oven Cooks Meals on Autopilot. Curated by Master Chefs. New Menu Every Week. Free & Easy Returns. Types: Broils, Bakes, Steams, Toasts, Reheats.

Tovala - Countertop Smart Oven | No Prep, Cleanup, or Hassle‎

https://www.tovala.com/oven

Our Countertop Steam Oven Cooks Meals on Autopilot. Curated by Master Chefs. 100 Day Free Trial. Fast, healthy, homemade. Bakes, broils, and steams. Start eating better. Perfectly cooked meals. Healthy food made easy. Makes every meal perfect. Free Shippi

What do Tovala's customers say about them?

Review Score

3.3/5

Total Reviews

4

Info

Tovala
5 Star
50.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
50.0%
Read reviews that mention
Ramsey Jabaji

Poor customer service

Reviewed on 2021-02-03T22:40:59

The concept is amazing and I think the pricing is fair. It's definitely a premium price,but you generally get good tasting meals most of the time. The issue I have is with their customer service. There are times where I've made a meal selection and something different arrives in the package. They claim I must have had a "network issue" and that I never made a meal selection. This is not accurate, yet they blame you for their network failures. There was another time when half the meal was missing from a kit. When I chatted with their customer service, they act like they didn't do anything wrong, but as a "one time courtesy" they will issue a credit. It almost felt like the company thought you were lying. What courtesy are they providing by refunding what you didn't receive? Their customer service is severely lacking, their app interface needs improvements, and they should provide an email confirmation of your meal selection so they can't claim you as a customer made a mistake. Also, note that on their social media channels they used to get people complaining about things and take note that they delete negative comments, yet leave the positive one's up. That should be a red flag to others about their product and feels deceitful.
read more
Rion

Great value!

Reviewed on 2020-12-18T00:39:18

I have been using Tovala on and off and absolutely love it. When I’m not ordering meals I use the ovenmore than my actual oven because it heats up fast and is the perfect size for cooking for one or two people. I end up spending just as much money trying cook for myself, and these meals are only about ten bucks each which isn’t bad. It really helps me eat healthy as well.
read more
Luanne LeBronne

This is a very legitimate company

Reviewed on 2020-07-06T08:07:08

This is a very legitimate company. If you have any questions about the products, you can reach them in less than one minute,on chat. And the agents are smart and super helpful. The smart oven they sell is fantastic, compared to a conventional oven. I'm very excited about my oven. It arrived on time, with great communication from the company, and it performs VERY well. A smart oven wakes your food up and makes it taste as good as possible. I love this thing. They also offer a meal plan that works with the oven. It's ok. Won't knock your socks off. But the meals arrive on time and the website to order them is amazing. The whole company is amazing.
read more
Robin Sogreatly

Absolutely horrible experience

Reviewed on 2020-03-03T04:41:08

Absolutely horrible experience. I paid for 10 meals and only received 4. Went on online chat for support,said they would get back to me in a day, never did. I emailed support, never got a response. Tried calling their telephone number, "all agents are busy, leave a message." Then they first refused to refund my money, only wanted to give me a credit towards more meals. I had to threaten to call my credit card company to get them to give me a refund. I wrote a negative review on their site, and they removed it! Don't believe all their positive reviews because they remove the bad ones! Very dishonest company.
read more

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