Review (August 2025)

We ship worldwide! we design and curate the most awesome range of gothic, witchy, festival, and alternative clothing, shoes, accessories, home and lifestyle, bath and beauty products. shop with afterpay, laybuy, zip & sezzle.

2.49M

Estimated Revenue

325.71k

Website Visitors

4.6/5

Trustpilot Score

What do we know about Tragic Beautiful?

Estimated Revenue (2020)

$2.49M

Total Employees

2

Founded

2012

Industry

Apparel Fashion

Location

Meadowbrook, Australia

About

Tragic Beautiful: WE SHIP WORLDWIDE! We design and curate the most awesome range of gothic, witchy, festival, and alternative clothing, shoes, accessories, home and lifestyle, bath and beauty products. Shop with Afterpay, Laybuy, Zip & Sezzle.

Social Links

Alexa Ranking: 406306

What is Tragic Beautiful's Revenue?

Tragic Beautiful's estimated revenue for 2024 is $2.49M.

What does Tragic Beautiful do?

Shop online 24/7: http://www.tragicbeautiful.com These woods are lovely, dark and deep. Helping you look your best while dancing on the edge of the abyss. Or into it. Or whatever. Australian-based alternative indie superstore! We stock the best range of handpicked awesomeness you will find. Alt, goth, metal, scene, rockabilly, punk and the undefinable. Clothing, makeup, hair products, shoes, boots, home wares and accessories for those who live outside the box.

What are the monthly traffic metrics for Tragicbeautiful?

6/mo Traffic Growth

33.30%

All Time Traffic Growth

Create Free Account

Monthly Hits

326k

Time on Site

2.5Mins

Bounce Rate

54%

How fast is Tragicbeautiful growing?

Tragicbeautiful has grown by -13.3% in the last 6 months according to SimilarWeb.

How do people interact with Tragicbeautiful?

Last month, Tragicbeautiful received 326k visitors who spent an average of 2.5 minutes on the website and visited 4.0 different pages per session. Overall, 54% of people bounce on the first visit.

How do people find Tragicbeautiful?

149.4k people (46%) visit Tragicbeautiful directly. 146.5k (45%) people search for them in Google. Whereas, 23.8k (7%) discover Tragicbeautiful through Facebook, Reddit, and YouTube. 2.5k (1%) visitors come from Tragicbeautiful's email newsletters. Finally, 137.3 (0.0%) people come from affiliates and or paid referrals.

Who uses Tragicbeautiful?

Tragicbeautiful's top market is the Australia and they receive 153.3k (47.1%) people.
Then the 2nd is United States with 84k (25.8%).
The 3rd is is New Zealand with 28.9k (8.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Tragicbeautiful's customers say about them?

Review Score

4.6/5

Total Reviews

32

Info

Tragic Beautiful

[email protected]

1300 033 670

Meadowbrook

5 Star
100.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
0.0%
Read reviews that mention
Kiera Rae

Thrilled with all my treasures.

Reviewed on 2021-05-26T03:14:21

Thrilled with all my treasures. Arrived within a week ( Australia) coffee mug, arm sleeves and nevermore mirror....will defs shop here again?
read more
Odette

The No1 Spot For All That Is Dark & Unique

Reviewed on 2021-03-11T07:21:35

Absolutely amazing staff with the ultimate best gothic/alternative/punk products not only fashion,beauty but homewares as well. Top quality products with a top quality customer service to match. Fast, efficient and always placing their customers satisfaction as a number one priority. I am a regular customer of theirs and not once was ever disappointed with service or quality of product.
read more
Brydie

One stop goth shop

Reviewed on 2021-02-17T00:46:13

Tragic Beautiful has become my one-stop-shop for all things alternative. The delivery is fast and the product range has everything I need from boots,clothes and homewares. Their customer service team is also quick at replying to any concerns I've had.
read more
Carla Carroll

I have to say

Reviewed on 2020-08-17T09:51:46

I have to say, a lot of the reviews here are fairly suspect, so I had concerns ordering from Tragic Beautiful and just put in a small order at first.But everything went really well, I received what I ordered quickly and without issue. So it's safe to go ahead and order from them! Highly recommend.
read more
Mia Baroud

Favourite shoe store

Reviewed on 2020-06-08T13:47:17

My absolute favourite online store for shoe purchases!! My orders always arrive quickly and are wellpackaged. I am completely in love with this store and will always go to them for alternative/pole shoes xxx I cannot recommended this website enough <3
read more
Wallart pops

Blown away

Reviewed on 2020-04-26T17:12:39

I purchased a pair of creepers for my daughter for Xmas last year which were the last ones on sale butaccidently ordered a size 9M thinking it was a woman's 9 so I had to return them for a smaller size. My daughter usually wore a women's 8-9. Because these were all in men's sizes I had to decide between a men's 6 or 7. I called up and spoke to Mel and she couldn't have been more helpful. I decided on the 6 which she sent to me as soon as the other shoes arrived back. When the 6's arrived they turned out to be too small so I had to send them back and get the 7. Telling Mel that I needed to once again return them because of incorrect size I sort of expected her to be a bit annoyed. Nope! Not only was she not fussed she emailed me a ticket to put on the return package so I didn't have to pay for postage!! As soon as she got the shoes back, the 7 (correct size finally) was in the mail to me that day. I have never had such amazing customer service from any online retailer EVER! Cannot recommend Tragic Beautiful enough. If only all stores could be this good.
read more
Bianca J Tamburro

I absolutely love shopping with Tragic…

Reviewed on 2020-01-22T12:11:15

I absolutely love shopping with Tragic Beautiful! Their customer service is second to none.They go above and beyond for their customers. I love the VIP group, the staff and fellow customers are great - so friendly and down to Earth! If there's a problem (which is rarely) the staff are on the ball to make the shopping experience a amazing one! I love the variety that caters to many different tastes. The owners and staff actually care about their customers :) Mel has been amazing and been able to order items in from overseas that we otherwise wouldn't of had access to! Great range and have also set up new ventures including makeup (Evil Eye) and skincare (Witchcraft Skincare) ranges which I also love and support. Love them and rarely shop anywhere else x :D
read more
Shelly Brown

The most amazing online store

Reviewed on 2020-01-22T12:07:08

The most amazing online store! Always helpful and they go out of their way to satisfy allcustomers!
read more

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