Review (August 2025)

The highest quality supplements and protein and the lowest prices

5.51M

Estimated Revenue

122.44k

Website Visitors

3.5/5

Trustpilot Score

What do we know about True Nutrition?

Estimated Revenue (2020)

$5.51M

Total Employees

16

Founded

2003

Industry

Health Wellness And Fitness

Location

Vista, United States

About

True Nutrition: The Highest Quality Supplements and Protein and the Lowest Prices

Social Links

What is True Nutrition's Revenue?

True Nutrition's estimated revenue for 2024 is $5.51M.

What does True Nutrition do?

Our Goal: To create a following and customer base in the athletic, fitness, bodybuilding and health world not on fancy marketing schemes but purely on reputation, where customers can find the highest quality nutritional supplements. True Nutrition was established on the values of our customers not our wallets. True Nutrition refuses to cut corners when it comes to product quality, product validity and manufacturing. Unlike other companies,we hold the customers needs to the utmost importance. From the start, we have been obsessed with offering the highest quality protein and supplements at the absolute lowest price. We are able to offer these products at such incredible prices because we refuse to pay for huge advertising costs, fancy labels, and marketing schemes that a typical retail supplement company takes on. True Nutrition holds customer service to the same level as product quality. We understand the nature of raw materials can be confusing and we pride ourselves on showing each customer we truly do appreciate their business by going above and beyond in offering you the personal one on one service you expect. The name and reputation of True Nutrition has been built on word of mouth alone in the health and fitness industry, and there isn't an endorsement that could make us prouder.

What are the monthly traffic metrics for Truenutrition?

6/mo Traffic Growth

26.80%

All Time Traffic Growth

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Monthly Hits

122k

Time on Site

4.8Mins

Bounce Rate

27%

How fast is Truenutrition growing?

Truenutrition has grown by -18.9% in the last 6 months according to SimilarWeb.

How do people interact with Truenutrition?

Last month, Truenutrition received 122k visitors who spent an average of 4.8 minutes on the website and visited 4.0 different pages per session. Overall, 27% of people bounce on the first visit.

How do people find Truenutrition?

73.6k people (60%) visit Truenutrition directly. 37.7k (31%) people search for them in Google. Whereas, 7.2k (6%) discover Truenutrition through Facebook, Reddit, and YouTube. 1.9k (2%) visitors come from Truenutrition's email newsletters. Finally, 296.7 (0.2%) people come from affiliates and or paid referrals.

Who uses Truenutrition?

Truenutrition's top market is the United States and they receive 106.3k (86.8%) people.
Then the 2nd is Canada with 2.7k (2.2%).
The 3rd is is Australia with 1.7k (1.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Truenutrition's ads on Google?

Google Ads

Truenutrition.com - True Nutrition

https://truenutrition.com/apple-app-site-association

Design Your Own Protein Blend. Over 25 Types of Protein Options. Paleo protein powders. Plant-based proteins. Third-party tested. Customizable products. Whey protein powders. Highlights: Customer Service Available, Newsletter Available, Providing Quality Products.

Truenutrition.com - True Nutrition Protein

https://truenutrition.com/

Supplement Powders & Capsules Your Source for True Nutrition. Paleo protein powders. Third-party tested. Plant-based proteins. Whey protein powders. Customizable products.

True Nutrition Protein

https://truenutrition.com/c-232-tn-brand-products.aspx

Supplement Powders & Capsules Shop Our Online Store. Third-party tested. Customizable products. Paleo protein powders. Whey protein powders. Plant-based proteins.

True Nutrition

https://truenutrition.com/

Supplement Powders & Capsules. Shop Our Online Store. Customizable products. Third-party tested. Plant-based proteins. Paleo protein powders. Whey protein powders.

Keyword: true nutrition reviews

True Nutrition Protein - truenutrition.com

https://truenutrition.com/c-232-tn-brand-products.aspx

Supplement Powders & Capsules Shop Our Online Store. Whey protein powders. Paleo protein powders. Customizable products. Third-party tested. Plant-based proteins.

What do Truenutrition's customers say about them?

Review Score

3.5/5

Total Reviews

6

Info

True Nutrition
5 Star
33.3%
4 Star
16.7%
3 Star
0.0%
2 Star
0.0%
1 Star
50.0%
Read reviews that mention
GDubs

Product is good; Delivery took 4 weeks

Reviewed on 2020-12-15T15:54:00

I placed my first order with True Nutrition on Oct 27, 2020. As a Canadian resident I was already expecting it would take a while to get the order,but it ended up taking 4 weeks (delivered Nov 27, 2020). A week after the order was supposedly shipped the tracking number showed no movement, so I reached out to customer support. It may not have been intentional, but their support rep came off as condescending, informing me as a new customer how the process works. They said they bundle up all Canadian orders and they then get split at the border so tracking would be updated at that time and then it should only take a few days from there. I finally got the order, and I will say that the correct items were delivered (2 plain soy protein powder bags and 4 flavour packs). The flavour packs are hit and miss, with the 'Cookies n Cream' being awful and the 'Chocolate Fudge Brownie' being quite good. My Flavour Ratings: Chocolate Fudge Brownie 8.5/10 Strawberry Banana Shake 8/10 Frdnch Vanilla 7.5/10 (Yes, that's how it's spelled, lol) Cookies N Cream 5/10 Even with the cost of shipping, it's still cheaper than anything else I can find, and there seems to be a lack of options for flavoured soy protein powders in Canada. So, I may order again from True Nutrition, but at least now I know to expect at least 3-4 weeks for delivery.
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David Q.

Ordered from a friend's recommendation

Reviewed on 2020-09-30T17:48:32

Ordered from a friend's recommendation. Big fan of the product and the underlying business values.I didn't have any issues with the ordering process and didn't note any long delays. I think in the era of same-day shipping people get impatient when something takes a week to arrive. Overall, the flavor is good and I had zero problems with ordering (love the customizations).
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Tristan Castillo

GTFO

Reviewed on 2019-12-06T01:03:31

Shipments take weeks to even leave the warehouse. Extra courtier fees on the package were 50% of the order value. Customer service team are nonchalant and incompetent. Decent product,but would be quicker and cheaper to buy your own cow, process its milk 10 different ways, plant some fruit trees, harvest the fruit, add the flavour, and then mail it to yourself via Zanzibar using ground delivery. If the goods even turn-up, or if your money is refunded, you’ll probably have had a better experience than most of their customers. This company sucks. Avoid at all costs.
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Rob Cruz

True nutrition SUCKS

Reviewed on 2019-06-28T07:21:14

Order protein powder 80$ mind you it came with safety seal unattached so did not use it for safetyreasons contact the company they just gave me store credit for 5 DOLLAR WOW ..im out 75$ ....not nice ...
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Kendall S.

Great products, awful company.

Reviewed on 2019-06-07T01:16:39

This used to be a great company. They still have great products, unfortunately that's where it now ends.Orders used to be about two days to leave the warehouse - good turnaround for a "custom" item which a machine likely automates.) They now take a week just to leave the warehouse. If you contact them by email about this, they will blame you instead of apologizing for allowing their customer service to deteriorate. Additionally, (and the reason I'm leaving this review - I had looked past the ignorance about the slipping on shipping times until I received my order and found another ridiculous surprise) their online system will allow you to place an order with a given combination of promos even if you don't realize that they can't be used together. Instead of honoring the sales agreement made when the ordering system they maintain accepted the order, they write "sorry" on the order and don't send you everything they agreed to send. They have great products, especially the TrueFlavor lines. It's too bad that they have become corporate in their operation style and now treat their longtime clients like garbage.
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Ben

Amazing protein powder and great customer service.

Reviewed on 2016-10-10T20:00:04

This company puts their customers first. Their Vegan protein powder is the best I have tasted and their customer service representatives are quick to respond and very friendly.Do not hesitate to give them a go!
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