Umass: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

19.12M

Estimated Revenue

2.45M

Website Visitors

4/5

Trustpilot Score

What do we know about University of Massachusetts Amherst?

Estimated Revenue (2020)

$19.12M

Total Employees

8300

Founded

1863

Industry

Higher Education

Location

Amherst, United States

About

University of Massachusetts Amherst: WMUA 91.1FM The Radio Voice of UMass Amherst - Broadcasting from the Scott J. Bacherman Broadcast Center

Social Links

Alexa Ranking: 13462

What is University of Massachusetts Amherst's Revenue?

University of Massachusetts Amherst's estimated revenue for 2024 is $19.12M.

What does University of Massachusetts Amherst do?

Located in western Massachusetts, UMass Amherst is the flagship campus of the five-campus University of Massachusetts system. UMass Amherst is a nationally-recognized teaching and research institution with a current enrollment of about 28,500 students.

What are the monthly traffic metrics for Umass?

6/mo Traffic Growth

-25.30%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

3.2Mins

Bounce Rate

46%

How fast is Umass growing?

Umass has grown by -14.3% in the last 6 months according to SimilarWeb.

How do people interact with Umass?

Last month, Umass received 2M visitors who spent an average of 3.2 minutes on the website and visited 3.0 different pages per session. Overall, 46% of people bounce on the first visit.

How do people find Umass?

838.1k people (34%) visit Umass directly. 1.3M (55%) people search for them in Google. Whereas, 61.6k (3%) discover Umass through Facebook, Reddit, and YouTube. 76.9k (3%) visitors come from Umass's email newsletters. Finally, 4.8k (0.2%) people come from affiliates and or paid referrals.

Who uses Umass?

Umass's top market is the United States and they receive 1.8M (72.2%) people.
Then the 2nd is India with 81.7k (3.3%).
The 3rd is is Philippines with 47.4k (1.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Umass's ads on Google?

Google Ads

Masters Sport Management - Isenberg School of Management‎

https://www.isenberg.umass.edu/sportgrad-info

Internationally Ranked Program in Sport Business. Request Info Today. AACSB Accredited · Admissions Opens 12/15 · Application Deadline 2/1

Hospitality Management Bachelors - Complete Your Degree - umass.edu‎

https://www.isenberg.umass.edu/ugrad-online-info

100% Online, Top Ranked & Highest Level of Accreditation. Download Brochure. Dedicated Advisors · No Campus Visits Required · Fall Deadline 5/15 · Spring Deadline 11/1 Degree programs: Accounting, Finance, Management, Marketing, Operations & Info Mgmt., H

Online Accounting Schools | Complete Your Degree | UMass.edu‎

https://www.isenberg.umass.edu/ug-online-learn-more?utm_source=Google&utm_medium=Gmail&utm_campaign=Forge-2018-BBA-Campaign

Flexible, AACSB Accredited, 100% Online Undergrad Program. Request Info! No Campus Visits Required. Military Benefits. 100% Online. Dedicated Advisors.

Hospitality Management Bachelors | Finish Your Degree Online‎

https://www.isenberg.umass.edu/ug-online-learn-more?utm_source=Google&utm_medium=Gmail&utm_campaign=Forge-2018-BBA-Campaign

Complete Your Hospitality Degree w/ Isenberg. 100% Online & Top Ranked. Get Info. Military Benefits. AACSB Accredited. Dedicated Advisors. 100% Online. No Campus Visits Required. Degree programs: Accounting, Finance, Management, Marketing, Operations & In

Online Accounting Schools | Complete Your Degree | UMass.edu‎

https://www.isenberg.umass.edu/ugrad-online-info

Flexible, AACSB Accredited, 100% Online Undergrad Program. Request Info! Military Benefits · No Campus Visits Required · Dedicated Advisors Degree programs: Accounting, Finance, Management, Marketing, Operations & Info Mgmt., Hospitality-Tourism Mgmt.

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Review (August 2025)

Estimated Revenue (2020)

$19.12M

Total Employees

8300

Founded

1863

Industry

Higher Education

Location

Amherst, United States

About

University of Massachusetts Amherst: WMUA 91.1FM The Radio Voice of UMass Amherst - Broadcasting from the Scott J. Bacherman Broadcast Center

Social Links

What is University of Massachusetts Amherst's Revenue?

University of Massachusetts Amherst's estimated revenue for 2024 is $19.12M.

What does University of Massachusetts Amherst do?

Located in western Massachusetts, UMass Amherst is the flagship campus of the five-campus University of Massachusetts system. UMass Amherst is a nationally-recognized teaching and research institution with a current enrollment of about 28,500 students.

6/mo Traffic Growth

-25.30%

All Time Traffic Growth

Monthly Hits

2M

Time on Site

3.2Mins

Pages per Visit

3.0

Bounce Rate

46%

How fast is Umass growing?

Umass has grown by -14.3% in the last 6 months according to SimilarWeb.

How do people interact with Umass?

Last month, Umass received 2M visitors who spent an average of 3.2 minutes on the website and visited 3.0 different pages per session. Overall, 46% of people bounce on the first visit.

How do people find Umass?

838.1k people (34%) visit Umass directly. 1.3M (55%) people search for them in Google. Whereas, 61.6k (3%) discover Umass through Facebook, Reddit, and YouTube. 76.9k (3%) visitors come from Umass's email newsletters. Finally, 4.8k (0.2%) people come from affiliates and or paid referrals.

Who uses Umass?

Umass's top market is the United States and they receive 1.8M (72.2%) people.Then the 2nd is India with 81.7k (3.3%).The 3rd is is Philippines with 47.4k (1.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

Umass's top market is the United States and they receive 1.8M (72.2%) people.
Then the 2nd is India with 81.7k (3.3%).
The 3rd is is Philippines with 47.4k (1.9%).