Review (August 2025)

Unibet offers online sports betting and casino games online. enjoy your favorite slots, table games and video poker wherever you are! sign-up today!

386.93M

Estimated Revenue

25.24M

Website Visitors

1.9/5

Trustpilot Score

What do we know about Unibet?

Estimated Revenue (2020)

$386.93M

Total Employees

80

Founded

1997

Industry

Gambling Casinos

Location

Il-Gżira, Malta

About

Unibet: Unibet offers online sports betting and casino games online. Enjoy your favorite slots, table games and video poker wherever you are! Sign-up today!

Social Links

Alexa Ranking: 8850

What is Unibet's Revenue?

Unibet's estimated revenue for 2024 is $386.93M.

What does Unibet do?

When Unibet began in 1997, we started with a single ambition. For one player (founder Anders Ström) to share his sporting expertise to help other players make more informed bets. We believe that this is as important today as it was in the beginning. That's why Unibet continue to be the experts in understanding what players really need to make bets that enhance their passion for the game. At Unibet, we put players at the heart of everything we do. It is our purpose to understand what you want before you do, and we don't waste your time with products, services and promotions that you don't need. This is because we are players ourselves and it is what we would want from a brand that we trust. We are By Players, For Players. Unibet is part of Kindred Group, one of the largest online gambling companies in the world, offering a range of sports and betting products across multiple local and global brands. For more information about Kindred and our portfolio of brands, please visit www.kindredgroup.com.

What are the monthly traffic metrics for Unibet?

6/mo Traffic Growth

-62.80%

All Time Traffic Growth

Create Free Account

Monthly Hits

25M

Time on Site

3.8Mins

Bounce Rate

51%

How fast is Unibet growing?

Unibet has grown by -37.2% in the last 6 months according to SimilarWeb.

How do people interact with Unibet?

Last month, Unibet received 25M visitors who spent an average of 3.8 minutes on the website and visited 3.0 different pages per session. Overall, 51% of people bounce on the first visit.

How do people find Unibet?

19.3M people (77%) visit Unibet directly. 1.5M (6%) people search for them in Google. Whereas, 192.8k (1%) discover Unibet through Facebook, Reddit, and YouTube. 74.6k (0%) visitors come from Unibet's email newsletters. Finally, 2.4M (9.5%) people come from affiliates and or paid referrals.

Who uses Unibet?

Unibet's top market is the Hungary and they receive 9.4M (37.2%) people.
Then the 2nd is Norway with 5.3M (20.9%).
The 3rd is is Finland with 3.8M (15.0%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Unibet's customers say about them?

Review Score

1.9/5

Total Reviews

666

Info

Unibet

[email protected]

+44 203 725 3792

5 Star
10.0%
4 Star
0.0%
3 Star
10.0%
2 Star
0.0%
1 Star
80.0%
Read reviews that mention
Shin

it's really hard to win at the baccarat…

Reviewed on 2021-05-20T21:30:06

it's really hard to win at the baccarat in unibet, feels like the cards know what you are buying,not saying it's a scam, just weird that it's so hard to win. but the cash out of Visa cards for me has not been a problem, at least for my amount of money anyways.
read more
Alireza Khosravi

Worst spit on u

Reviewed on 2021-05-18T06:37:27

Worst spit on u
Craig

Worst bookmakers I’ve ever came across. Absolute joke of a company stay away

Reviewed on 2021-05-11T21:43:17

Absolute joke of a company stay away. I’ve been with them for 2years suddenly I get asked 2 verify my account that I did when I joined.They won’t accept PDF statements even though there website states they do. I’m currently working away from home as I’m in the military and have no other way to do this until I return. So now there holding my winnings refusing to payout until I complete this. There customer service has been utterly useless I’ve explained my situation several times asked to speak with managers constantly get fobbed off by rude customer services. The minute I get my cash I will close this account and I advice everyone to look for an alternative bookmakers.
read more
Sasa Zec

Because of a mistake in sending they…

Reviewed on 2021-05-08T12:30:05

Because of a mistake in sending they came whit a fake excuse that someone sended money from my skrillto unibet now they want see ID from a third-party because this never happened they froze my account in 3 minutes talking whitout explaining. They need give any feedback in 5 days tody is day 5 I didn't get any feedback but they keep all my deposits block. Till they get third party ID. In help keep say next week they will look. Till now they hide behind there policy. They don't like say they made a mistake and fix. No they put fault on clients. Never use unibet they just can keep your money whitout any reason
read more
Mahmood

It's very bad that unibet is changing…

Reviewed on 2021-05-04T21:20:16

It's very bad that unibet is changing poker rules all the time. It's a really bad gaming company that follows the intesina gaming rules found on their website.There must be one or more stupid people working there
read more
Toronto Man

Stay away from this site they have…

Reviewed on 2021-05-01T15:03:03

Stay away from this site they have stolen my money claiming they sent the merchant the money and merchant saying the didn't...They are known to scam vulnerable people who they think they can get away with. Unitbet if you are watching this ID: 1742374478
read more
Amy

Avoid!!!

Reviewed on 2021-04-30T19:31:00

I can’t express how much you should avoid this website. It’s one giant pain in the a$$.They take all your information and if you don’t use the site for a while they refuse to let you in even though all the information your given is correct. To top it off the customer service members are rude and the whole operation is dodgy. It should be looked into to see if a scam is going on!
read more
Drazen Jovic

great bookie

Reviewed on 2021-04-26T18:09:33

great bookie

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