Review (August 2025)
Updraftplus is the world's leading backup, restore and migration wordpress plugin. used by over a million wordpress sites, you can backup with confidence.
400k
Estimated Revenue
293.66k
Website Visitors
2.8/5
Trustpilot Score
What do we know about UpdraftPlus?
Estimated Revenue (2020)
$400k
Total Employees
6
Founded
2012
Industry
Information Technology And Services
About
UpdraftPlus: UpdraftPlus is the World's leading backup, restore and migration WordPress plugin. Used by over a million WordPress sites, you can backup with confidence.
What is UpdraftPlus's Revenue?
UpdraftPlus's estimated revenue for 2024 is $400k.
What does UpdraftPlus do?
The world's most trusted WordPress backup plugin Your WordPress website is vulnerable to hacking, user error, dodgy updates and server crashes. That's why you need UpdraftPlus, the world's highest rated and most-installed WordPress backup plugin. UpdraftPlus can back up WordPress sites of any size. It runs wherever WordPress does, has more storage options than any rival, and makes cloning simple. With more active users than any alternative, why risk your website on less? Why choose UpdraftPlus? Secure Supporting encryption at multiple levels, UpdraftPlus can keep your backups safe from prying eyes. Trusted UpdraftPlus has been extensively tested to work on any server where WordPress runs, and is installed on more sites than any rival. Easy-to-Use Engage with a very easy-to-use interface that allows you to backup and restore with a single click on the schedule that suits you. Comprehensive We are the complete, general-purpose backup / restore / clone solution. Supports more cloud storage providers than any rival, and even backs up non-WP files and databases.
What are the monthly traffic metrics for Updraftplus?
6/mo Traffic Growth
-3.60%
All Time Traffic Growth
Create Free Account
Monthly Hits
294k
Time on Site
3.2Mins
Pages per Visit
2.0
Bounce Rate
54%
How fast is Updraftplus growing?
Updraftplus has grown by 4.3% in the last 6 months according to SimilarWeb.
How do people interact with Updraftplus?
Last month, Updraftplus received 294k visitors who spent an average of 3.2 minutes on the website and visited 2.0 different pages per session. Overall, 54% of people bounce on the first visit.
How do people find Updraftplus?
48.6k people (17%) visit Updraftplus directly. 144.5k (49%) people search for them in Google. Whereas, 1.3k (0%) discover Updraftplus through Facebook, Reddit, and YouTube. 2.2k (1%) visitors come from Updraftplus's email newsletters. Finally, 157 (0.1%) people come from affiliates and or paid referrals.
Who uses Updraftplus?
Updraftplus's top market is the United States and they receive 47.4k (16.2%) people.Then the 2nd is Germany with 22.5k (7.7%).The 3rd is is India with 22.3k (7.6%).
Traffic Growth (last 6 months)
What are Updraftplus's ads on Google?
Google Ads
How to Backup a WordPress Site: Step by Step Guide -...
https://updraftplus.com/how-to-backup-a-wordpress-site-step-by-step-guide/
UpdraftPlus, The World's Most Trusted WordPress Backup, Restore And Clone Plugin. Keep your WordPress site safe and install now!
Backup and restore your site - The best backup plugin for WP
https://updraftplus.com/
UpdraftPlus, The World's Most Trusted WordPress Backup, Restore And Clone Plugin
Configuring Backblaze Cloud Storage access in UpdraftPlus
https://updraftplus.com/support/configuring-backblaze-cloud-storage-access-in-updraftplus/
UpdraftPlus, The World's Most Trusted WordPress Backup, Restore And Clone Plugin. Backup Non-WordPress Files And Databases.
Backup and restore your site - Backup, restore and clone
https://updraftplus.com/
UpdraftPlus, The World's Most Trusted WordPress Backup, Restore And Clone Plugin. The World's Most Trusted WordPress Backup Plugin - UpdraftPlus.
Backup, restore and clone - Used on 3 Million WP Sites
https://updraftplus.com/
What do Updraftplus's customers say about them?
Review Score
2.8/5
Total Reviews
8
Info
UpdraftPlus5 Star
25.0%
4 Star
0.0%
3 Star
0.0%
2 Star
12.5%
1 Star
62.5%
Read reviews that mention
Matthew Lovett
Support is terrible
Reviewed on 2021-03-26T15:44:24
Support is so bad, stick with the free version. The free version does the job, one of the main reasonsto pay for the paid version is support and its pretty worthless.
Been waiting over a week now for a reply to a critical issue where backups are not working, the system didn't even alert me to back ups failing, even though I have the notification enabled.
I also asked about a site crashing when Updraft runs to back up a database because it uses up all the server resources. They said we can't back up just changes, as I asked if they can do that. That's it, it took them 24 hours on this ticket just to say that, they offered no solution or fix.
read more
Agalychnis Callidryas
Avoid NOTHING like the reviews, don't wait till you need to restore
Reviewed on 2020-11-09T23:15:24
I went with this company due to the huge following. WOW was I surprised at when all I wanted to do was“Restore” which is probably everyone’s reason for this plugin.
The problem is backing up like all the other programs is brainless easy.
Once you pay and in my case for a 5 site program and I invested in the token scam buying into that to clone.
Worse when you buy you can’t even upload the super bloated 4 gigabyte program most of which you never use. This is the game, PAY, then upload but it won’t upload because the UD files is too big, then they give you another plugin to add which is suppose to increase the file size THAT did not work, even FTP or file upload from Cpanel is a nightmare as the files are monstrous
OK, so you think you have it working even have the Central portion with all your WP installs set up, you can see it all in the control panel at UD online BUT one big problem, NO WHERE is there a “Restore icon to get started”. everything you don’t need is shown, back up tokens, links all kinds of stuff, but NOTHING ZERO about restore or activating a CLONE.
That means clicking on a maze of links and reading for hours through poorly written confusing instructions. GET THE IDEA, you pay thru the nose but in the end you must do all the work, nothing simple of automatic. Who buys into this stuff much not clone or restore because that is where they lost me.
Next I put in a support form, GOD $50 to $500 to speak to someone and once I paid I got no link to continue and how to even contact support. WHAT THE HELL?
You better not install this garbage money hole plugin because it’s going to get complicated and expensive.
Nothing but a headache, now to BBB to report them, post my experience anywhere and everywhere to warn people.
Please save your money, read the negative reviews NOT the BS positive ones
read more
Andy
Bought the premium version to clone a…
Reviewed on 2020-09-10T16:56:48
Bought the premium version to clone a site 3 days ago. So far, it fails to clone. Fails to restore.Support has been unhelpful and takes a long time to respond with a question. Refund was requested but no respond from the billing team. Will keep testing on other and update the review if necessary.
read more
Cristina
Exceptional Service
Reviewed on 2020-08-03T20:14:05
I have been using Updraft's backup plugin for over a year and their service has been amazing.Very well coded plugin and makes the backup process extremely easy. You can opt to backup to various cloud services too.
read more
Mr A Casey
Can't thank this plugin enough don't…
Reviewed on 2020-06-27T10:24:31
Can't thank this plugin enough don't know what they are talking about below as a backup plugin this has saved me so much hassle over the last year and for what it costs it's invaluable.These other reviews are clearly competitors.
read more
Michelle Carvalho
Poor support
Reviewed on 2020-04-20T16:04:39
Poor support. As an online marketer the stress from running a website is real and can be quite high.On several occasions I've felt blown off my Updraft email support employees. They either point me in a direction away from them as the source of my issues or respond in high tech talk that feels insensitive to non tech savvy individuals. Either way, it hasn't been worth the automatic charge to my credit card. My site has been suffering some speed reduction due to outside sources. Upon investigation I found that the Updraft plugin is one of the culprits. Creating a backup was also taking too long, especially since my website is not that large. When I contacted them - in the most confusing and deflecting way ever, they sent me to request an increase in some area of my host's control. I didn't understand so I asked for further elaboration on the request. Instead, I received another passive unbothered response.
I'll stick with the free backups from my hosting company until I find a plugin developer with better support services in the small chance that I contact them for it. It amazes me how easy it has been for some online businesses to suck money (on automatic) from supporters and users of their products all while failing to work on supplying efficient levels of product support. I'm over it. Canceled today.
read more
Ian Mullins (The Social Golfer)
VERY cautious when dealing with this…
Reviewed on 2019-10-01T14:16:05
VERY cautious when dealing with this company! Their products are very confusing and misleading,you think you're getting one thing but actually, you get another. You cant talk to them for even 5 mins unless you pay extra (even as a new customer). As a new client that has 15-20+ sites that could have been supported for possibly the next TEN years - but alas, the customer service team (via email) just patronise you or don't respond at all. I guess I'll just have to go look again for a better provider and write off the money I paid out as 'experience building'. And I thought I was doing the right thing by supporting a UK company! #BeCarefulKids
read more
Nenad Vukosavljević
Does not work
Reviewed on 2017-11-19T20:12:58
I have paid version, automatic back up just stopped working all of a sudden, after a series of completed automatic backups before.Migrating function also, worked once when I bought it and struggling ever since wothout success. Horrible experience, regret bying it.
read more
You May Also Find These Company Reviews Interesting
Employmenthero
Employment hero is australia's first cloud-based hr software, payroll and benefits platform for employers & employees. free trial for...... More
Category
Finance
Healthalliance
Health alliance sells health insurance plans in illinois, iowa, indiana, ohio, and washington with the doctors you trust and local customer service.... More
Category
Health