Review (August 2025)

Utopia.de hilft dir, einfach nachhaltiger zu leben: bei uns findest du inspiration und ideen, praktische tipps und unabhängige kaufberatung.

387k

Estimated Revenue

7.8M

Website Visitors

3.6/5

Trustpilot Score

What do we know about Utopia GmbH?

Estimated Revenue (2020)

$387k

Total Employees

36

Founded

2007

Industry

Online Media

Last Funding Date

Series A Jan 2014

Location

München, Germany

About

Utopia GmbH: Utopia.de hilft dir, einfach nachhaltiger zu leben: Bei uns findest du Inspiration und Ideen, praktische Tipps und unabhängige Kaufberatung.

Social Links

Alexa Ranking: 15788

What is Utopia GmbH's Revenue?

Utopia GmbH's estimated revenue for 2024 is $387k.

What does Utopia GmbH do?

Utopia.de ist die führende Internet-Community für strategischen und nachhaltigen Konsum. Utopia bietet Verbrauchern Information und Orientierung und will es ihnen leicht machen, ihr Leben nachhaltiger zu gestalten. Darüber hinaus fördert Utopia den Dialog zwischen Verbrauchern und Unternehmen und will damit zu einem Motor des ökologischen Strukturwandels in Deutschland werden. Mit mehr als 80.000 registrierten Mitgliedern ist Utopia.de das führende Online-Angebot in diesem Bereich.

What are the monthly traffic metrics for Utopia?

6/mo Traffic Growth

-4.10%

All Time Traffic Growth

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Monthly Hits

8M

Time on Site

1.4Mins

Bounce Rate

72%

How fast is Utopia growing?

Utopia has grown by 13.5% in the last 6 months according to SimilarWeb.

How do people interact with Utopia?

Last month, Utopia received 8M visitors who spent an average of 1.4 minutes on the website and visited 1.0 different pages per session. Overall, 72% of people bounce on the first visit.

How do people find Utopia?

1.2M people (15%) visit Utopia directly. 6.2M (80%) people search for them in Google. Whereas, 238k (3%) discover Utopia through Facebook, Reddit, and YouTube. 18.5k (0%) visitors come from Utopia's email newsletters. Finally, 4.7k (0.1%) people come from affiliates and or paid referrals.

Who uses Utopia?

Utopia's top market is the Germany and they receive 6.5M (83.4%) people.
Then the 2nd is Austria with 578.5k (7.4%).
The 3rd is is Switzerland with 435.8k (5.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Utopia's customers say about them?

Review Score

3.6/5

Total Reviews

1

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