Review (August 2025)
Tours, things to do, sightseeing tours, day trips and more from viator. find and book city tours, helicopter tours, day trips, show tickets, sightseeing day tours, popular activities and things to do in hundreds of destinations worldwide, plus unbiased tour reviews and photos of tours and attractions from thousands of travelers
47M
Estimated Revenue
12.61M
Website Visitors
2.8/5
Trustpilot Score
What do we know about Viator?
Estimated Revenue (2020)
$47M
Total Employees
180
Founded
1995
Industry
Leisure Travel Tourism
Location
San Francisco, United States
About
Viator: Tours, things to do, sightseeing tours, day trips and more from Viator. Find and book city tours, helicopter tours, day trips, show tickets, sightseeing day tours, popular activities and things to do in hundreds of destinations worldwide, plus unbiased tour reviews and photos of tours and attractions from thousands of travelers
What is Viator's Revenue?
Viator's estimated revenue for 2024 is $47M.
What does Viator do?
Viator, a TripAdvisor company, is the market leading destination tours and activities provider, featuring thousands of in destination travel activities in more than 2,000 destinations worldwide via our award-winning websites and mobile apps. Who We Are We're travelers with a desire to learn and grow as an individual and in our careers. A passion for travel. A need to make our mark, be a strong contributor in a fast-paced organization. Have fun getting the job done. Help travelers take not just a great trip, but an amazing trip, no matter what language they speak, where they live, where they want to go, or what technology they use. Though we're well into our second decade and the market leader in tours and activities, Viator is just getting started on this journey. Want to come along on the trip? Where and How We Work Collaborate with seasoned executive leadership and a diverse, superstar team across four offices in dynamic, innovative locations - Sydney, San Francisco, Las Vegas and London. Make your mark on the next big thing in travel – in destination experiences. Viator has the best of both worlds, startup energy and rapid growth, but with all the perks of the billion dollar business behind us. Technology Our fast-paced agile development team uses cutting edge technologies to deliver solutions used by millions of travelers worldwide. Viator engineers work in a cloud environment of both large, complex enterprise applications and smaller micro-services. All development teams work on complete vertical slices of functionality from the front end all the way to the database in an infrastructure that is highly performant and serves over 13 million visitors a month. As the market leader for tours and activities Viator sets the pace for innovation in the fastest growing sector of the global travel industry. If you are excited to be challenged technically and have fun, this is the place for you!
What are the monthly traffic metrics for Viator?
6/mo Traffic Growth
52.00%
All Time Traffic Growth
Create Free Account
Monthly Hits
13M
Time on Site
3.2Mins
Pages per Visit
3.0
Bounce Rate
51%
How fast is Viator growing?
Viator has grown by 222.2% in the last 6 months according to SimilarWeb.
How do people interact with Viator?
Last month, Viator received 13M visitors who spent an average of 3.2 minutes on the website and visited 3.0 different pages per session. Overall, 51% of people bounce on the first visit.
How do people find Viator?
2.9M people (23%) visit Viator directly. 8.8M (70%) people search for them in Google. Whereas, 94.4k (1%) discover Viator through Facebook, Reddit, and YouTube. 129.8k (1%) visitors come from Viator's email newsletters. Finally, 372.1k (2.9%) people come from affiliates and or paid referrals.
Who uses Viator?
Viator's top market is the United States and they receive 5.8M (46.3%) people.Then the 2nd is United Kingdom with 816.5k (6.5%).The 3rd is is Spain with 462.1k (3.7%).
Traffic Growth (last 6 months)
What are Viator's ads on Google?
Google Ads
Viator.com - Attractions - Official Site - High Quality Standards
https://www.viator.com/
Place to Secure the Trip You Love Tours, things to do sightseeing tour and more. Book Over 345,000 Things to Do! Easy Book & flexible cancellation Policy. Ultimate Flexibility. Memorable Experiences. Award-Winning Support.
Viator.com | Viator® Official Site | Book Tours of Top Attractions
https://www.viator.com/
Quick & Easy Purchase Process. Pick from Over 100,000 Things to Do! Book & Save on Viator. Full Refund Available up to 24 Hours Before Your Tour Date. Viator, A TripAdvisor Company. Photos, Videos, & Maps. 24/7 Live Support. Verified Reviews. Skip the Lin
Grand Canyon From Las Vegas - Book on Viator Official Site - viator.com
https://www.viator.com/Las-Vegas-tours/Day-Trips/d684-g5-c15
5-Star Rated Tours in Grand Canyon! Book Tours on Viator
Things To Do In Las Vegas - Reserve Now & Pay Later
https://www.viator.com/Las-Vegas-tourism/d684-r17092338491-s110205251?mcid=28353&tsem=true
Find & Book the Best Things to Do in Las Vegas. Tours, Activities, Excursions in Las Vegas. Quick & Easy Purchase Process! Full Refund Available up to 24 Hours Before Your Tour Date. Low Price Guarantee. 24/7 Live Support. Skip the Line Tickets. Free Cancellation.
Things To Do At Las Vegas - Top Things to Do with Prices
https://www.viator.com/Las-Vegas-tourism/d684-r17092338491-s110205251
Top Rated Tours, Activities & Excursions in Las Vegas. Photos, Videos, & Maps. Low Price Guarantee. 24/7 Live Support. Verified Reviews. 345,000+ Things to Do. Free Cancellation. Skip the Line Tickets. Reserve Now & Pay Later.
What do Viator's customers say about them?
Review Score
2.8/5
Total Reviews
8408
Info
Viator.comRead reviews that mention
So organized
Reviewed on 2021-05-19T23:32:18
Very helpful when I needed it.
Reviewed on 2021-05-19T22:43:28
Refund request denied
Reviewed on 2021-05-19T21:09:13
Be weary of cancelation policies
Reviewed on 2021-05-19T21:05:21
Very easy to use
Reviewed on 2021-05-19T15:12:55
Great experience!!
Reviewed on 2021-05-19T02:06:37
Viatour is the worst agency to book for…
Reviewed on 2021-05-19T01:46:34
Thank you but still looking for July…
Reviewed on 2021-05-19T01:00:29
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