Review (August 2025)
Official state travel, tourism and vacation website for florida, featuring maps, beaches, events, deals, photos, hotels, activities, attractions and other planning information.
6.81M
Estimated Revenue
908.22k
Website Visitors
4/5
Trustpilot Score
What do we know about VISIT FLORIDA?
Estimated Revenue (2020)
$6.81M
Total Employees
120
Founded
1996
Industry
Marketing And Advertising
Location
Tallahassee, United States
About
VISIT FLORIDA: Official state travel, tourism and vacation website for Florida, featuring maps, beaches, events, deals, photos, hotels, activities, attractions and other planning information.
What is VISIT FLORIDA's Revenue?
VISIT FLORIDA's estimated revenue for 2024 is $6.81M.
What does VISIT FLORIDA do?
VISIT FLORIDA, the state's official tourism marketing corporation, serves as Florida's official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government agency, but rather a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996. Florida's tourism industry was responsible for welcoming 127.0 million visitors in 2018. Based on the latest economic impact study, Florida visitors contributed $85.9 billion to Florida's economy and supported 1.5 million Florida jobs in 2017. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA, $2.15 in tax revenue is generated. Each year, the Florida Legislature appropriates public funding to be allocated for tourism marketing. VISIT FLORIDA is required to match those public funds dollar-for-dollar, which is done by actively recruiting the state's tourism industry to invest as Partners through cooperative advertising campaigns, promotional programs and many other marketing ventures. Through this public/private partnership, VISIT FLORIDA serves more than 13,000 tourism industry businesses, including major strategic alliance partnerships with Busch Gardens Tampa, Disney Destinations, The Hertz Corporation, Hilton, LEGOLAND Florida Resort, SeaWorld Parks & Resorts Orlando, Simon Shopping Destinations and Universal Orlando Resort. VISIT FLORIDA facilitates tourism industry participation in domestic and international travel trade and consumer shows, as well as media missions to the top global visitor markets. VISIT FLORIDA also works closely with travel agents, tour operators, meeting and event planners, and is responsible for operating Florida's four Official Welcome Centers.
What are the monthly traffic metrics for Visitflorida?
6/mo Traffic Growth
6.30%
All Time Traffic Growth
Create Free Account
Monthly Hits
908k
Time on Site
1.3Mins
Pages per Visit
1.0
Bounce Rate
73%
How fast is Visitflorida growing?
Visitflorida has grown by -34.6% in the last 6 months according to SimilarWeb.
How do people interact with Visitflorida?
Last month, Visitflorida received 908k visitors who spent an average of 1.3 minutes on the website and visited 1.0 different pages per session. Overall, 73% of people bounce on the first visit.
How do people find Visitflorida?
90.2k people (10%) visit Visitflorida directly. 793.9k (87%) people search for them in Google. Whereas, 3.2k (0%) discover Visitflorida through Facebook, Reddit, and YouTube. 358.5 (0%) visitors come from Visitflorida's email newsletters. Finally, 2.8k (0.3%) people come from affiliates and or paid referrals.
Who uses Visitflorida?
Visitflorida's top market is the United States and they receive 806.9k (88.8%) people.Then the 2nd is Canada with 22k (2.4%).The 3rd is is United Kingdom with 7.8k (0.9%).
Traffic Growth (last 6 months)
What are Visitflorida's ads on Google?
Google Ads
Top 10 Florida RV Parks | Your Search Stops Here | visitflorida.com
https://www.visitflorida.com/en-us/things-to-do/outdoors-nature/top-10-florida-rv-parks-campgrounds.html
Discover the best RV parks and resorts for your next family getaway. Read more.
Most Popular Beaches | Fun in the Florida Sun | visitflorida.com
http://www.visitflorida.com/en-us/florida-beaches/popular-beaches.html
Discover the top spots and find the perfect beach for you. Read more here. Summer Year Round · Vacation Weather All Year · Sun, Sand, Surf & You · 825 Miles of Beach
Top 10 Florida RV Parks | Your Search Stops Here | visitflorida.com
http://www.visitflorida.com/en-us/things-to-do/outdoors-nature/top-10-florida-rv-parks-campgrounds.html
Discover the best RV parks and resorts for your next family getaway. Read more.
Florida's Top Beaches - Best Beaches In Florida
https://www.visitflorida.com/beaches/
Plan Your Perfect Beach Trip To The Soft, Sandy Shorelines Of Florida Beaches. Learn More. There's No Shortage Of Sandy Shorelines To Choose From - Find The Perfect Beach For You. 825 Miles of Beach. Summer Year Round. Sun, Sand, Surf & You. Vacation Weather All Year.
State Parks In Florida - Find The State Park For You
https://www.visitflorida.com/en-us/things-to-do/outdoors-nature/florida-parks.html
From Pensacola to Key West, Find 174 State Parks Perfect For Hiking, Paddling & More. Go For A Swim In A River Or Spring Or Explore The Perfect Nature Trail. Plan Your Trip. Picnic, Paddle Or Play. Find The Perfect Park. Over 170 State Parks. Seaside, Woods Or Springs.
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