Review (August 2025)

Discover your ultimate guide to london. from the best activities in the city to top restaurants, bars and hotels, explore what's on in london today.

5.11M

Estimated Revenue

2.36M

Website Visitors

4/5

Trustpilot Score

What do we know about Visit London?

Estimated Revenue (2020)

$5.11M

Total Employees

11

Founded

1963

Industry

Leisure Travel Tourism

About

Visit London: Discover your ultimate guide to London. From the best activities in the city to top restaurants, bars and hotels, explore what's on in London today.

Social Links

Alexa Ranking: 152516

What is Visit London's Revenue?

Visit London's estimated revenue for 2024 is $5.11M.

What does Visit London do?

Visit London is the official tourism and marketing organisation for London. It markets and promote the capital to the business and leisure markets globally in the UK and London itself. It is a partnership organisation, working with the Mayor's agency for Economic Development (The London Development Agency), London Councils and 1400+ commercial members ranging from hotels, restaurants, transport providors to retailers and major venues. It also leads on attracting, developing and growing major events in the capital through its Events for London team.

What are the monthly traffic metrics for Visitlondon?

6/mo Traffic Growth

-51.90%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

1.8Mins

Bounce Rate

62%

How fast is Visitlondon growing?

Visitlondon has grown by 120.8% in the last 6 months according to SimilarWeb.

How do people interact with Visitlondon?

Last month, Visitlondon received 2M visitors who spent an average of 1.8 minutes on the website and visited 1.0 different pages per session. Overall, 62% of people bounce on the first visit.

How do people find Visitlondon?

204.2k people (9%) visit Visitlondon directly. 2.1M (90%) people search for them in Google. Whereas, 10.7k (0%) discover Visitlondon through Facebook, Reddit, and YouTube. 3.5k (0%) visitors come from Visitlondon's email newsletters. Finally, 265.3 (0.0%) people come from affiliates and or paid referrals.

Who uses Visitlondon?

Visitlondon's top market is the United Kingdom and they receive 1.6M (66.2%) people.
Then the 2nd is United States with 150.4k (6.4%).
The 3rd is is France with 54.3k (2.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Visitlondon's ads on Google?

Google Ads

VisitLondon.com - Visit London‎

http://www.visitlondon.com/

Book A Range Of A Theatre, Tours And Attractions. Discover London.

London Theatre Guide - Enjoy the Best Shows in London‎

http://www.visitlondon.com/things-to-do/whats-on/theatre

Looking to Catch a Great Play? Read Our Guide to London Plays and Book Today! Dinner & Show Packages · Book last minute tickets. · Official Tickets Retailer Top 10 London Musicals: Book cheap theatre tickets

London Theatre Guide - London's Shows, Plays & Musicals‎

http://www.visitlondon.com/things-to-do/whats-on/theatre/top-ten-musicals

Plan your Theatre Night out Now!

London Theatre Guide - London's Shows, Plays & Musicals‎

http://www.visitlondon.com/things-to-do/whats-on/theatre/top-ten-musicals

Plan your Theatre Night out Now!

London Theatre Guide - London's Shows, Plays & Musicals‎

http://www.visitlondon.com/things-to-do/whats-on/theatre/top-ten-musicals

Plan your Theatre Night out Now! Official Tickets Retailer · Choose your seats online. · Fast and secure booking London Theatre: Book cheap London theatre tickets

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