Review (April 2024)

Wattpad connects a global community of millions of readers and writers through the power of story

24.5M

Estimated Revenue

181.39M

Website Visitors

2.5/5

Trustpilot Score

What do we know about Wattpad?

Estimated Revenue (2020)

$24.5M

Total Funding

$117.8M

Total Employees

2800

Founded

2006

Industry

Internet

Last Funding Date

Venture (Round not Specified) Mar 2019

Location

Toronto, Canada

About

Wattpad: Wattpad connects a global community of millions of readers and writers through the power of story

Social Links

Alexa Ranking: 752

What is Wattpad's Revenue?

Wattpad's estimated revenue for 2023 is $24.5M.

What does Wattpad do?

Wattpad. Where Stories Live. Wattpad's vision is to entertain and connect the world through stories. The global multi-platform entertainment company uses the power of community and technology to enable the creation and distribution of content across a variety of formats. Its flagship app, Wattpad, is home to a community of more than 90 million people who spend over 23 billion minutes a month engaged in original stories. Tap by Wattpad, the company's second storytelling product, offers short, chat-based stories in over a dozen languages. Wattpad Studios co-produces stories for film, television, digital and print, together with industry partners. Wattpad Brand Partnerships offers a full suite of advertising products to help brands build deep engagement with Gen Z consumers. The company is proudly based in Toronto, Canada. Learn more at: company.wattpad.com or brands.wattpad.com

What are the monthly traffic metrics for Wattpad?

6/mo Traffic Growth

-0.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

181M

Time on Site

18.6Mins

Bounce Rate

36%

How fast is Wattpad growing?

Wattpad has grown by -5.1% in the last 6 months according to SimilarWeb.

How do people interact with Wattpad?

Last month, Wattpad received 181M visitors who spent an average of 18.6 minutes on the website and visited 10.0 different pages per session. Overall, 36% of people bounce on the first visit.

How do people find Wattpad?

116.1M people (64%) visit Wattpad directly. 47.2M (26%) people search for them in Google. Whereas, 15.8M (9%) discover Wattpad through Facebook, Reddit, and YouTube. 947.8k (1%) visitors come from Wattpad's email newsletters. Finally, 109.6k (0.1%) people come from affiliates and or paid referrals.

Who uses Wattpad?

Wattpad's top market is the United States and they receive 34.5M (19.0%) people.
Then the 2nd is Mexico with 16M (8.8%).
The 3rd is is Philippines with 8.4M (4.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Wattpad's ads on Google?

Google Ads

Wattpad Brand Partnerships - Custom content

https://brands.wattpad.com/

Promote your brand to 90 million monthly readers and writers. Reach your target audience on the world's most positive social platform. Reach Gen Z on Wattpad.

#1 in Erotic Fiction - The Sex Trade

https://www.wattpad.com/user/Honey_mouth_girl

Join Madison as she learns the true cost of The Sex Trade. Her young sexy body is about to pay to pay the price.

Wattpad.com - Wattpad - Where Stories Live - Readers & Writers

https://www.wattpad.com/

Connecting a global community of 90 million readers and writers through the power of story. Wattpad is where stories live. Download the app now! A highly engaged audience. 90 million monthly users. Types: Custom video ads, Native ads, Display ads.

#1 in Erotic Fiction - Guarenteed to get you steamy

https://www.wattpad.com/user/Honey_mouth_girl

Join Madison as she learns the true cost of The Sex Trade. Her young sexy body is about to pay to pay the price.

Erotic Fantasy Stories - The Runesmith Chronicles

https://www.wattpad.com/user/BluDraygn

Follow Kal on an epic tale of adventure, magic, and sexy times. Lots of sexy times. Large blue-skinned woman helps a man save his mother, but a thank you isn't enough.

Keyword: adult story

What do Wattpad's customers say about them?

Review Score

2.5/5

Total Reviews

93

Info

Wattpad
5 Star
25.0%
4 Star
15.0%
3 Star
10.0%
2 Star
10.0%
1 Star
40.0%
Read reviews that mention
Josephine Violette-Chandler

I LOVE IT

Reviewed on 2021-03-17T20:46:35

I LOVE IT! The only thing they could improve it the search filter, and make it so that it is easierto find mature stories.
read more
Sherry

TRASH THAT STEAL WORKS

Reviewed on 2021-03-17T10:31:48

Wattpad is trash that enables and encourages people to steal and repost works (fanfics, translations,novels) from other people. Many of the 'writers/translators' repost things with a description like 'credits to the author' without mentioning the author or even a source (when it's easily googled up), 'only doing this for offline reading' (when they can just buy it to read offline or download for personal use but never repost/share it on another app) without any permissions from the original authors/translators just so that they can read it offline. Many 'writers/translators' even copy-right it or actively say that they were the original writers/translators, which is a complete lie. They do this unrepentantly and even if you DM them, they troll you. And that Wattpad allows this makes them worse than Instagram where lots of artwork is stolen or reposted without consent too. This is because Wattpad actually have mods - but they allow all this atrocity to happen. Maybe mods are blind and can't see all the obvious stealing going on (which is blatant on many of these thieves' descriptions). Or maybe Wattpad shouldn't even allow fanwork to be posted at all because of how this is happening at atrociously high rates. I don't know. But as long as Wattpad allows piracy to remain on their site, then it is trash.
read more
SK the hacker

Watt pad is a ten ten story time app.I…

Reviewed on 2021-03-03T08:50:13

Watt pad is a ten ten story time app.I get to live my fantasy of being with my mafia bf who is anassassin and we have an enemies to lover relationship.If dreams really do come true God please bring a 17 year old mafia boy into my life.And My gang name will be skrup1tee.
read more
Scarlet

F**KING TRASH NOW

Reviewed on 2021-02-27T06:40:45

Used to be a really good app but all the stories are getting deleted for being mature and now you canonly read 2 stories offline keeps giving me adds for premium and instead of getting books reccomended to me it's giving me books i have to pay for. It's now just a stupid money hungry app now. I wish it would go back to what it used to cuz it's pissing me off
read more
Sofia M

Terrible.

Reviewed on 2021-01-25T17:10:07

I have been on wattpad for a while now, and I have been reading a couple stories. One of my favorites just got taken down because it was reported.But there was nothing wrong with it. It had the mature tag, it didn’t have inappropriate images. Now, I have also seen many, many disturbing things on here that I have reported, but nothing was done. It seems that wattpad chooses random stories to take down. It’s not worth writing, if your content that took 100+ hours to write suddenly gets taken down. Wattpad, this is toxic. A valued user gives up because the platform takes down their work THAT HAD NOTHING OFFENSIVE. I’m sorry but I am no longer using wattpad. And to think I was about to get premium.
read more
Fierce Manta

Great if you're careful

Reviewed on 2021-01-18T16:21:53

It's great to write your stories on and you need to be very careful about it.
Gabriella Reyes

Wattpad is amazing!

Reviewed on 2021-01-15T13:59:42

This writing website is amazing! I am amazed by this websites contents. although, it does have mature stuff,i make sure to stay away from it..
read more
Catherine Criscuola

It's pretty good.

Reviewed on 2020-12-21T21:57:29

It is pretty good. The stories on there are good, and it is easy to write stories.

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